{"id":126285,"date":"2026-07-24T18:15:02","date_gmt":"2026-07-24T10:15:02","guid":{"rendered":"https:\/\/blog.easyparcel.com\/my\/?p=126285"},"modified":"2026-07-24T18:15:02","modified_gmt":"2026-07-24T10:15:02","slug":"promotion-strategy","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/promotion-strategy\/","title":{"rendered":"Promotion Strategy: How to Attract Customers and Increase Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"126285\" class=\"elementor elementor-126285\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a2fa7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f6a2fa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9427f2e elementor-widget elementor-widget-text-editor\" data-id=\"9427f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Running a business is not just about having a great product. You also need to make sure people know about it! This is where a <strong>promotion strategy<\/strong> comes in.\u00a0<\/p><p>But with so many ways to promote your business, which strategy should you choose? In this guide, we\u2019ll explore what a promotion strategy is, why it matters, and some effective promotion strategies you can use to attract customers and grow your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0928f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bb0928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-caret-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bb0928f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bb0928f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bb0928f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b3265 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5b3265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f19b6 elementor-widget elementor-widget-heading\" data-id=\"c8f19b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Promotion Strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5ac04 elementor-widget elementor-widget-text-editor\" data-id=\"6b5ac04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"35\" data-end=\"295\">A <span data-start=\"37\" data-end=\"59\">promotion strategy<\/span> is a plan that businesses use to<b> promote their products or services and reach potential customers<\/b>. It helps businesses decide <span data-start=\"186\" data-end=\"294\">how to communicate with their target audience, attract attention and encourage people to make a purchase<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4ed46 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c4ed46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfcb10 elementor-widget elementor-widget-heading\" data-id=\"7cfcb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Promotion Strategy Important for Your Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e98e9b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8e98e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSupport Business Growth\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBy increasing awareness, attracting customers and driving sales, an effective promotion strategy can support your business's long-term growth.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c928c elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"69c928c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAttract New Customers\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUse promotions, social media, advertising and special offers to reach potential customers and encourage them to try your business.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95b2260 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"95b2260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tBuild Customer Loyalty\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSpecial offers, rewards and exclusive promotions can encourage existing customers to keep coming back.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3392961 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3392961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-trophy\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tStand Out From Competitors\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tA unique promotion strategy can help your business get noticed and give customers more reasons to choose your brand.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce32e9b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ce32e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-shopping-cart\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIncrease Brand Awareness\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tHelp more people discover your business and become familiar with your brand, products or services.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553c79f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"553c79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51dfc6 elementor-widget elementor-widget-heading\" data-id=\"b51dfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Effective Promotion Strategies for Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b96424d elementor-widget elementor-widget-text-editor\" data-id=\"b96424d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Social Media Promotion<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3148848 elementor-widget elementor-widget-image\" data-id=\"3148848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"164\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Social-media-1-300x164.jpg\" class=\"attachment-medium size-medium wp-image-126290\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Social-media-1-300x164.jpg 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Social-media-1.jpg 706w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54b28c elementor-widget elementor-widget-text-editor\" data-id=\"c54b28c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.pinterest.com\/pin\/1014506253545514099\/\">Pinterest<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f24907 elementor-widget elementor-widget-text-editor\" data-id=\"7f24907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"405\" data-end=\"610\">Social media is a popular way to promote your business and connect with your target audience. You can use platforms such as Facebook, Instagram and\u00a0<a href=\"https:\/\/blog.easyparcel.com\/my\/tiktok-shop-integration\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>\u00a0to share products, promotions and engaging content.<\/p><p data-start=\"612\" data-end=\"629\"><strong data-start=\"612\" data-end=\"629\">Why it works:<\/strong><\/p><ul data-start=\"630\" data-end=\"861\"><li data-section-id=\"fxy6wg\" data-start=\"630\" data-end=\"689\">Helps increase brand awareness and reach a wider audience<\/li><li data-section-id=\"jggced\" data-start=\"690\" data-end=\"738\">Allows you to interact directly with customers<\/li><li data-section-id=\"1vadbua\" data-start=\"739\" data-end=\"809\">Makes it easier to share new products, promotions and special offers<\/li><li data-section-id=\"15kgchl\" data-start=\"810\" data-end=\"861\">Can drive traffic to your website or online store<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76e990 elementor-widget elementor-widget-text-editor\" data-id=\"c76e990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>2. Email Marketing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75aed46 elementor-widget elementor-widget-image\" data-id=\"75aed46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Email-marketing-1-300x150.jpg\" class=\"attachment-medium size-medium wp-image-126291\" alt=\"Email marketing for promotion strategy\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Email-marketing-1-300x150.jpg 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Email-marketing-1.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de4be30 elementor-widget elementor-widget-text-editor\" data-id=\"de4be30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Source:<a href=\"https:\/\/www.pinterest.com\/pin\/561542647308434767\/\"> Pinterest<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b12b2 elementor-widget elementor-widget-text-editor\" data-id=\"c6b12b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"887\" data-end=\"1046\">Email marketing allows businesses to communicate directly with customers. You can send emails about new products, special offers, discounts and company updates.<\/p><p data-start=\"1048\" data-end=\"1065\"><strong data-start=\"1048\" data-end=\"1065\">Why it works:<\/strong><\/p><ul data-start=\"1066\" data-end=\"1303\"><li data-section-id=\"6tt835\" data-start=\"1066\" data-end=\"1109\">Helps keep your brand in customers&#8217; minds<\/li><li data-section-id=\"12t0ss8\" data-start=\"1110\" data-end=\"1179\">Allows you to send personalised offers to different customer groups<\/li><li data-section-id=\"p1yl0a\" data-start=\"1180\" data-end=\"1236\">Can encourage repeat purchases from existing customers<\/li><li data-section-id=\"6ryzzx\" data-start=\"1237\" data-end=\"1303\">Provides an easy way to share promotions directly with customers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fda7f4 elementor-widget elementor-widget-text-editor\" data-id=\"7fda7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Influencer Marketing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b500d7 elementor-widget elementor-widget-image\" data-id=\"0b500d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Influencer-marketing-promotional-strategy-1-300x169.jpg\" class=\"attachment-medium size-medium wp-image-126292\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Influencer-marketing-promotional-strategy-1-300x169.jpg 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Influencer-marketing-promotional-strategy-1.jpg 735w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ada8f elementor-widget elementor-widget-text-editor\" data-id=\"17ada8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Source:<a href=\"https:\/\/www.pinterest.com\/pin\/1087830485000168399\/\"> Pinterest<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcdd848 elementor-widget elementor-widget-text-editor\" data-id=\"fcdd848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2222\" data-end=\"2436\">Influencer marketing involves working with content creators who have an audience that matches your target customers. Influencers can introduce your products or services through social media posts, videos or\u00a0<a href=\"https:\/\/blog.easyparcel.com\/my\/product-review\/\" target=\"_blank\" rel=\"noopener\">reviews<\/a>.<\/p><p data-start=\"2438\" data-end=\"2455\"><strong data-start=\"2438\" data-end=\"2455\">Why it works:<\/strong><\/p><ul data-start=\"2456\" data-end=\"2713\"><li data-section-id=\"n9k9\" data-start=\"2456\" data-end=\"2498\">Helps your business reach a new audience<\/li><li data-section-id=\"o14iza\" data-start=\"2499\" data-end=\"2552\">Can increase brand awareness and product visibility<\/li><li data-section-id=\"ode0m4\" data-start=\"2553\" data-end=\"2630\">Allows customers to discover your products through trusted content creators<\/li><li data-section-id=\"184iljo\" data-start=\"2631\" data-end=\"2713\">Works well for products that are visually appealing or suitable for social media<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20a252 elementor-widget elementor-widget-text-editor\" data-id=\"f20a252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>4. Discounts and Special Offers<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0e75f elementor-widget elementor-widget-image\" data-id=\"6b0e75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Discount-and-special-offer-1-300x300.jpg\" class=\"attachment-medium size-medium wp-image-126293\" alt=\"Discounts and special offers\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Discount-and-special-offer-1-300x300.jpg 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Discount-and-special-offer-1-150x150.jpg 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2026\/07\/Discount-and-special-offer-1.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad23ac2 elementor-widget elementor-widget-text-editor\" data-id=\"ad23ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.pinterest.com\/pin\/194851121373535975\/\">Pinterest<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1a21 elementor-widget elementor-widget-text-editor\" data-id=\"17b1a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1289\" data-end=\"1495\">Discounts and special offers are common ways to encourage customers to make a purchase. Businesses can offer percentage discounts, bundle deals or limited-time offers to attract attention and increase sales.<\/p><p data-start=\"1497\" data-end=\"1514\"><strong data-start=\"1497\" data-end=\"1514\">Why it works:<\/strong><\/p><ul data-start=\"1515\" data-end=\"1718\"><li data-section-id=\"tg5pko\" data-start=\"1515\" data-end=\"1554\">Gives customers a clear reason to buy<\/li><li data-section-id=\"ja71dq\" data-start=\"1555\" data-end=\"1614\">Can attract new customers who are looking for a good deal<\/li><li data-section-id=\"107d3cs\" data-start=\"1615\" data-end=\"1662\">Can help increase sales during slower periods<\/li><li data-section-id=\"1qj73as\" data-start=\"1663\" data-end=\"1718\">Works well for product launches and special campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ece69e elementor-widget elementor-widget-text-editor\" data-id=\"0ece69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>5. Voucher and Coupon Codes<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f777362 elementor-widget elementor-widget-image\" data-id=\"f777362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/07\/July-promo-topup-freebies-icon-EPshop-discount-voucher.png\" class=\"attachment-medium size-medium wp-image-73091\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/07\/July-promo-topup-freebies-icon-EPshop-discount-voucher.png 250w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/07\/July-promo-topup-freebies-icon-EPshop-discount-voucher-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a59db elementor-widget elementor-widget-text-editor\" data-id=\"49a59db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1753\" data-end=\"1957\">Voucher and coupon codes give customers a special discount when they make a purchase. Businesses can share these codes through social media, email marketing or their website to encourage customers to shop.<\/p><p data-start=\"1959\" data-end=\"1976\"><strong data-start=\"1959\" data-end=\"1976\">Why it works:<\/strong><\/p><ul data-start=\"1977\" data-end=\"2191\"><li data-section-id=\"1yvgrtf\" data-start=\"1977\" data-end=\"2029\">Gives customers an extra reason to make a purchase<\/li><li data-section-id=\"y10oks\" data-start=\"2030\" data-end=\"2079\">Helps attract new customers with special offers<\/li><li data-section-id=\"125kge4\" data-start=\"2080\" data-end=\"2128\">Can encourage existing customers to shop again<\/li><li data-section-id=\"18xljti\" data-start=\"2129\" data-end=\"2191\">Makes it easier to track the results of different promotions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c3382 elementor-widget elementor-widget-text-editor\" data-id=\"b6c3382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>6. Loyalty and Referral Programmes<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907d621 elementor-widget elementor-widget-image\" data-id=\"907d621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2020\/12\/MY-Referral-Campaign-Banner-300x157.jpg\" class=\"attachment-medium size-medium wp-image-71292\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2020\/12\/MY-Referral-Campaign-Banner-300x157.jpg 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2020\/12\/MY-Referral-Campaign-Banner-768x402.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2020\/12\/MY-Referral-Campaign-Banner.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c6db2 elementor-widget elementor-widget-text-editor\" data-id=\"60c6db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:28289fdc-7282-4cd6-af39-6b9f57a29eb4-68\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:28289fdc-7282-4cd6-af39-6b9f57a29eb4-68\" data-turn-id-container=\"request-WEB:28289fdc-7282-4cd6-af39-6b9f57a29eb4-68\" data-testid=\"conversation-turn-96\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"b3deacb7-5ed4-41ea-bba2-e756a952b0b4\" data-message-model-slug=\"gpt-5-5-mini\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2755\" data-end=\"2947\"><a href=\"https:\/\/blog.easyparcel.com\/my\/customer-loyalty-programs\/\">Loyalty<\/a> and <a href=\"https:\/\/blog.easyparcel.com\/my\/referral-program\/\">referral programmes<\/a> encourage existing customers to stay engaged with your business and recommend it to others. You can offer rewards such as <a href=\"https:\/\/blog.easyparcel.com\/my\/shop-nextgen\/\">points<\/a>, discounts, vouchers or credits.<\/p><p data-start=\"2949\" data-end=\"2966\"><strong data-start=\"2949\" data-end=\"2966\">Why it works:<\/strong><\/p><ul data-start=\"2967\" data-end=\"3194\" data-is-last-node=\"\" data-is-only-node=\"\"><li data-section-id=\"y08nh5\" data-start=\"2967\" data-end=\"3014\">Encourages customers to make repeat purchases<\/li><li data-section-id=\"mnxc3h\" data-start=\"3015\" data-end=\"3077\">Helps attract new customers through personal recommendations<\/li><li data-section-id=\"im57co\" data-start=\"3078\" data-end=\"3133\">Builds stronger relationships with existing customers<\/li><li data-section-id=\"g6qket\" data-start=\"3134\" data-end=\"3194\" data-is-last-node=\"\">Makes customers feel valued and rewarded for their loyalty<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f4cd3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55f4cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6052f60 elementor-widget elementor-widget-heading\" data-id=\"6052f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose the Right Promotion Strategy for Your Business?\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1bdbb elementor-widget elementor-widget-text-editor\" data-id=\"4d1bdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"66\" data-end=\"231\">Choosing the right <span data-start=\"85\" data-end=\"107\">promotion strategy<\/span> can help your business reach more customers and achieve better results. Here are some simple steps to help you get started:<\/p><h3 data-section-id=\"asb2k0\" data-start=\"233\" data-end=\"265\">1. Know Your Target Audience<\/h3><p data-start=\"266\" data-end=\"398\">Understand who your customers are, what they need and where they spend their time. This helps you choose the best way to reach them.<\/p><h3 data-section-id=\"1s76jx3\" data-start=\"400\" data-end=\"422\">2. Set Clear Goals<\/h3><p data-start=\"423\" data-end=\"563\">Decide what you want your promotion to achieve. For example, you may want to increase sales, attract new customers or build brand awareness.<\/p><h3 data-section-id=\"10g5gt8\" data-start=\"565\" data-end=\"607\">3. Choose the Right Promotion Channels<\/h3><p data-start=\"608\" data-end=\"765\">Select channels that your target audience uses. You can promote your business through social media, email marketing,\u00a0<a href=\"https:\/\/blog.easyparcel.com\/my\/widgets\/\" target=\"_blank\" rel=\"noopener\">websites<\/a>, online ads and other\u00a0<a href=\"https:\/\/blog.easyparcel.com\/my\/omnichannel-retail\/\" target=\"_blank\" rel=\"noopener\">channels<\/a>.<\/p><h3 data-section-id=\"1713s3\" data-start=\"767\" data-end=\"794\">4. Consider Your Budget<\/h3><p data-start=\"795\" data-end=\"944\">Choose a promotion strategy that fits your budget. Start with affordable options and increase your spending when you find a strategy that works well.<\/p><h3 data-section-id=\"1p200xd\" data-start=\"946\" data-end=\"979\">5. Create an Attractive Offer<\/h3><p data-start=\"980\" data-end=\"1129\">Give customers a reason to take action. You can offer discounts, vouchers,\u00a0<a href=\"https:\/\/blog.easyparcel.com\/my\/free-shipping-strategy\/\" target=\"_blank\" rel=\"noopener\">free shipping<\/a>\u00a0or limited-time deals to make your promotion more appealing.<\/p><h3 data-section-id=\"isprq2\" data-start=\"1131\" data-end=\"1156\">6. Track Your Results<\/h3><p data-start=\"1157\" data-end=\"1316\">Check how well your promotion performs by looking at sales, website traffic, engagement and new customers. Use these results to improve your future promotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54539e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"54539e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663ac41 elementor-widget elementor-widget-heading\" data-id=\"663ac41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promotion Strategy vs Marketing Strategy: What's the Difference?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a92b5b elementor-widget elementor-widget-text-editor\" data-id=\"6a92b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although <strong data-start=\"54\" data-end=\"76\">promotion strategy<\/strong> and <strong data-start=\"81\" data-end=\"103\">marketing strategy<\/strong> are closely related, they are not the same.<\/p><div><table style=\"background-color: #ffffff; height: 288px;\" width=\"159\"><tbody><tr><td><b>Aspect<\/b><\/td><td><b>Promotion Strategy<\/b><\/td><td><b>Marketing Strategy<\/b><\/td><\/tr><tr><td><b>Meaning<\/b><\/td><td>Focuses on promoting products or services to customers<\/td><td>Covers the overall plan for marketing a business and achieving its goals<\/td><\/tr><tr><td><b>Main Goal<\/b><\/td><td>Increase awareness, attract customers and encourage purchases<\/td><td>Build a strong market position, attract customers and support long-term growth<\/td><\/tr><tr><td><b>Focus<\/b><\/td><td>Communication and promotional activities<\/td><td>Product, price, place and promotion<\/td><\/tr><tr><td><b>Time Frame<\/b><\/td><td>Often focuses on short-term or campaign-based goals<\/td><td>Focuses on understanding the target market and meeting customer needs<\/td><\/tr><tr><td><b>Target<\/b><\/td><td>Focuses on reaching and engaging potential and existing customers<\/td><td>Online buying and selling across a wider range of digital platforms<\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca7fb6f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca7fb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635b63c elementor-widget elementor-widget-text-editor\" data-id=\"635b63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A successful promotion strategy can attract new customers and increase sales, but the customer journey does not end once an order is placed. <b>Delivery<\/b> is also an important part of the overall customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9e08f elementor-widget elementor-widget-heading\" data-id=\"7b9e08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's Make Your Deliveries More Convenient With EasyParcel!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe30ec6 elementor-invisible elementor-widget elementor-widget-easyparcel_quote\" data-id=\"fe30ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"easyparcel_quote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<h3 class=\"card-title\">Get Instant Quotes<\/h3>\n<!-- Tab Navigation -->\n<ul class=\"nav nav-tabs mt-3 mb-3\" id=\"quoteTabs\" role=\"tablist\">\n  <li class=\"nav-item\" role=\"presentation\">\n    <a class=\"nav-link active\" id=\"domestic-tab\" data-bs-toggle=\"tab\" href=\"#domestic\" role=\"tab\" aria-controls=\"domestic\" aria-selected=\"true\" onclick=\"easyparcelQuote.switchTab('domestic',$('#receiver_country'), 'receiver_state')\"><i class=\"list-icon fa fa-truck quote-icon\"><\/i>Domestic<\/a>\n  <\/li>\n  <li class=\"nav-item\" role=\"presentation\">\n    <a class=\"nav-link\" id=\"international-tab\" data-bs-toggle=\"tab\" href=\"#international\" role=\"tab\" aria-controls=\"international\" aria-selected=\"false\" onclick=\"easyparcelQuote.switchTab('international',$('#receiver_country'), 'receiver_state')\"><i class=\"list-icon fa fa-plane quote-icon\"><\/i>International<\/a>\n  <\/li>\n  <li class=\"nav-item\" role=\"presentation\">\n    <a class=\"nav-link\" id=\"ondemand-tab\" href=\"https:\/\/app.easyparcel.com\/my\/en\/ondemand\"><i class=\"list-icon fa fa-bolt quote-icon\"><\/i>On-demand<\/a>\n  <\/li>\n<\/ul>\n\n<form class=\"easyparcel-widget easyparcel-quote\">\n    <div class=\"card border-0\">\n        <div class=\"card-body\">\n\n            <input type=\"hidden\" name=\"country\" value=\"MY\">\n            <input type=\"hidden\" name=\"webapp_url\" value=\"https:\/\/app.easyparcel.com\/my\/en\/\">\n\n            <div class=\"row mb-1\">\n                <div class=\"col-12 mb-2\">\n                    <label for=\"sender_country\" class=\"form-label d-inline me-1\">From:<\/label>\n\n                    <select\n                        id=\"sender_country\"\n                        name=\"sender_country\"\n                        class=\"form-control\"\n                        onchange=\"easyparcelQuote.changeCountry(this, 'sender_state')\"\n                        required\n                    >\n                                                    <option value=\"MY\"  selected='selected'>MALAYSIA<\/option>\n                                                <\/select>\n                <\/div>\n\n                <div class=\"state-input-container col-5 col-sm-6 mb-2\">\n                    <select\n                        id=\"sender_state\"\n                        name=\"sender_state\"\n                        class=\"form-control\"\n                        data-placeholder=\"State\"\n                        required\n                    >\n                        <option><\/option>\n                                                    <option value=\"jhr\">Johor<\/option>\n                                                    <option value=\"kdh\">Kedah<\/option>\n                                                    <option value=\"ktn\">Kelantan<\/option>\n                                                    <option value=\"mlk\">Melaka<\/option>\n                                                    <option value=\"nsn\">Negeri Sembilan<\/option>\n                                                    <option value=\"phg\">Pahang<\/option>\n                                                    <option value=\"prk\">Perak<\/option>\n                                                    <option value=\"pls\">Perlis<\/option>\n                                                    <option value=\"png\">Pulau Pinang<\/option>\n                                                    <option value=\"sgr\">Selangor<\/option>\n                                                    <option value=\"trg\">Terengganu<\/option>\n                                                    <option value=\"kul\">Kuala Lumpur<\/option>\n                                                    <option value=\"pjy\">Putra Jaya<\/option>\n                                                    <option value=\"srw\">Sarawak<\/option>\n                                                    <option value=\"sbh\">Sabah<\/option>\n                                                    <option value=\"lbn\">Labuan<\/option>\n                                            <\/select>\n                <\/div>\n\n                <div class=\"postcode-input-container col-7 col-sm-6 mb-2\">\n                    <div class=\"d-flex flex-row\">\n                        <input\n                            type=\"text\"\n                            id=\"sender_postcode\"\n                            name=\"sender_postcode\"\n                            class=\"form-control\"\n                            placeholder=\"Postcode\"\n                            onkeyup=\"easyparcelQuote.changePostcode(this, 'sender_state')\"\n                            onchange=\"easyparcelQuote.changePostcode(this, 'sender_state')\"\n                            onblur=\"easyparcelQuote.changePostcode(this, 'sender_state')\"\n                            maxlength=\"6\"\n                        >\n\n                        <button\n                            type=\"button\"\n                            class=\"quote-address-book-btn btn btn-secondary\"\n                            data-bs-toggle=\"tooltip\"\n                            data-bs-placement=\"top\"\n                            data-bs-custom-class=\"easyparcel-tooltip\"\n                            title=\"Address Book\"\n                            onclick=\"easyparcelQuote.clickAddressBook(this, 'c', $('#sender_postcode').val(), $('#sender_country').val())\"\n                        >\n                            <i class=\"fa-solid fa-address-book\"><\/i>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"row mb-1\">\n                <div class=\"col-12 mb-2\">\n                    <label for=\"receiver_country\" class=\"form-label d-inline me-1\">To:<\/label>\n\n                    <select\n                        id=\"receiver_country\"\n                        name=\"receiver_country\"\n                        class=\"form-control\"\n                        onchange=\"easyparcelQuote.changeCountry(this, 'receiver_state')\"\n                        required\n                    >\n                                                    <option value=\"AF\" >AFGHANISTAN<\/option>\n                                                    <option value=\"AL\" >ALBANIA<\/option>\n                                                    <option value=\"DZ\" >ALGERIA<\/option>\n                                                    <option value=\"AS\" >AMERICAN SAMOA<\/option>\n                                                    <option value=\"AD\" >ANDORRA<\/option>\n                                                    <option value=\"AO\" >ANGOLA<\/option>\n                                                    <option value=\"AI\" >ANGUILLA<\/option>\n                                                    <option value=\"AG\" >ANTIGUA<\/option>\n                                                    <option value=\"AR\" >ARGENTINA<\/option>\n                                                    <option value=\"AM\" >ARMENIA<\/option>\n                                                    <option value=\"AW\" >ARUBA<\/option>\n                                                    <option value=\"AU\" >AUSTRALIA<\/option>\n                                                    <option value=\"AT\" >AUSTRIA<\/option>\n                                                    <option value=\"AZ\" >AZERBAIJAN<\/option>\n                                                    <option value=\"BS\" >BAHAMAS<\/option>\n                                                    <option value=\"BH\" >BAHRAIN<\/option>\n                                                    <option value=\"BD\" >BANGLADESH<\/option>\n                                                    <option value=\"BB\" >BARBADOS<\/option>\n                                                    <option value=\"BY\" >BELARUS<\/option>\n                                                    <option value=\"BE\" >BELGIUM<\/option>\n                                                    <option value=\"BZ\" >BELIZE<\/option>\n                                                    <option value=\"BJ\" >BENIN<\/option>\n                                                    <option value=\"BM\" >BERMUDA<\/option>\n                                                    <option value=\"BT\" >BHUTAN<\/option>\n                                                    <option value=\"BO\" >BOLIVIA<\/option>\n                                                    <option value=\"BQ\" >BONAIRE<\/option>\n                                                    <option value=\"BA\" >BOSNIA AND HERZEGOVINA<\/option>\n                                                    <option value=\"BW\" >BOTSWANA<\/option>\n                                                    <option value=\"BR\" >BRAZIL<\/option>\n                                                    <option value=\"BN\" >BRUNEI DARUSSALAM<\/option>\n                                                    <option value=\"BG\" >BULGARIA<\/option>\n                                                    <option value=\"BF\" >BURKINA FASO<\/option>\n                                                    <option value=\"BI\" >BURUNDI<\/option>\n                                                    <option value=\"KH\" >CAMBODIA<\/option>\n                                                    <option value=\"CM\" >CAMEROON<\/option>\n                                                    <option value=\"CA\" >CANADA<\/option>\n                                                    <option value=\"IC\" >CANARY ISLANDS, THE<\/option>\n                                                    <option value=\"CV\" >CAPE VERDE<\/option>\n                                                    <option value=\"KY\" >CAYMAN ISLANDS<\/option>\n                                                    <option value=\"CF\" >CENTRAL AFRICAN REPUBLIC<\/option>\n                                                    <option value=\"TD\" >CHAD<\/option>\n                                                    <option value=\"CL\" >CHILE<\/option>\n                                                    <option value=\"CN\" >CHINA<\/option>\n                                                    <option value=\"CO\" >COLOMBIA<\/option>\n                                                    <option value=\"KM\" >COMOROS<\/option>\n                                                    <option value=\"CG\" >CONGO<\/option>\n                                                    <option value=\"CD\" >CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n                                                    <option value=\"CK\" >COOK ISLANDS<\/option>\n                                                    <option value=\"CR\" >COSTA RICA<\/option>\n                                                    <option value=\"CI\" >COTE D&#039;IVOIRE<\/option>\n                                                    <option value=\"HR\" >CROATIA<\/option>\n                                                    <option value=\"CU\" >CUBA<\/option>\n                                                    <option value=\"CW\" >CURACAO<\/option>\n                                                    <option value=\"CY\" >CYPRUS<\/option>\n                                                    <option value=\"CZ\" >CZECH REPUBLIC<\/option>\n                                                    <option value=\"DK\" >DENMARK<\/option>\n                                                    <option value=\"DJ\" >DJIBOUTI<\/option>\n                                                    <option value=\"DM\" >DOMINICA<\/option>\n                                                    <option value=\"DO\" >DOMINICAN REPUBLIC<\/option>\n                                                    <option value=\"TP\" >EAST TIMOR<\/option>\n                                                    <option value=\"EC\" >ECUADOR<\/option>\n                                                    <option value=\"EG\" >EGYPT<\/option>\n                                                    <option value=\"SV\" >EL SALVADOR<\/option>\n                                                    <option value=\"GQ\" >EQUATORIAL GUINEA<\/option>\n                                                    <option value=\"ER\" >ERITREA<\/option>\n                                                    <option value=\"EE\" >ESTONIA<\/option>\n                                                    <option value=\"ET\" >ETHIOPIA<\/option>\n                                                    <option value=\"FK\" >FALKLAND ISLANDS (MALVINAS)<\/option>\n                                                    <option value=\"FO\" >FAROE ISLANDS<\/option>\n                                                    <option value=\"FJ\" >FIJI<\/option>\n                                                    <option value=\"FI\" >FINLAND<\/option>\n                                                    <option value=\"FR\" >FRANCE<\/option>\n                                                    <option value=\"GF\" >FRENCH GUIANA<\/option>\n                                                    <option value=\"PF\" >FRENCH POLYNESIA<\/option>\n                                                    <option value=\"GA\" >GABON<\/option>\n                                                    <option value=\"GM\" >GAMBIA<\/option>\n                                                    <option value=\"GE\" >GEORGIA<\/option>\n                                                    <option value=\"DE\" >GERMANY<\/option>\n                                                    <option value=\"GH\" >GHANA<\/option>\n                                                    <option value=\"GI\" >GIBRALTAR<\/option>\n                                                    <option value=\"GR\" >GREECE<\/option>\n                                                    <option value=\"GL\" >GREENLAND<\/option>\n                                                    <option value=\"GD\" >GRENADA<\/option>\n                                                    <option value=\"GP\" >GUADELOUPE<\/option>\n                                                    <option value=\"GU\" >GUAM<\/option>\n                                                    <option value=\"GT\" >GUATEMALA<\/option>\n                                                    <option value=\"GG\" >GUERNSEY<\/option>\n                                                    <option value=\"GN\" >GUINEA REPUBLIC<\/option>\n                                                    <option value=\"GW\" >GUINEA BISSAU<\/option>\n                                                    <option value=\"GY\" >GUYANA<\/option>\n                                                    <option value=\"HT\" >HAITI<\/option>\n                                                    <option value=\"HN\" >HONDURAS<\/option>\n                                                    <option value=\"HK\" >HONG KONG<\/option>\n                                                    <option value=\"HU\" >HUNGARY<\/option>\n                                                    <option value=\"IS\" >ICELAND<\/option>\n                                                    <option value=\"IN\" >INDIA<\/option>\n                                                    <option value=\"ID\" >INDONESIA<\/option>\n                                                    <option value=\"IR\" >IRAN, ISLAMIC REPUBLIC OF<\/option>\n                                                    <option value=\"IQ\" >IRAQ<\/option>\n                                                    <option value=\"IE\" >IRELAND<\/option>\n                                                    <option value=\"IL\" >ISRAEL<\/option>\n                                                    <option value=\"IT\" >ITALY<\/option>\n                                                    <option value=\"JM\" >JAMAICA<\/option>\n                                                    <option value=\"JP\" >JAPAN<\/option>\n                                                    <option value=\"JE\" >JERSEY<\/option>\n                                                    <option value=\"JO\" >JORDAN<\/option>\n                                                    <option value=\"KZ\" >KAZAKHSTAN<\/option>\n                                                    <option value=\"KE\" >KENYA<\/option>\n                                                    <option value=\"KI\" >KIRIBATI<\/option>\n                                                    <option value=\"KP\" >KOREA, DEMOCRATIC PEOPLE&#039;S REPUBLIC OF<\/option>\n                                                    <option value=\"KR\" >SOUTH KOREA<\/option>\n                                                    <option value=\"XK\" >KOSOVO<\/option>\n                                                    <option value=\"KW\" >KUWAIT<\/option>\n                                                    <option value=\"KG\" >KYRGYZSTAN<\/option>\n                                                    <option value=\"LA\" >LAO PEOPLE&#039;S DEMOCRATIC REPUBLIC<\/option>\n                                                    <option value=\"LV\" >LATVIA<\/option>\n                                                    <option value=\"LB\" >LEBANON<\/option>\n                                                    <option value=\"LS\" >LESOTHO<\/option>\n                                                    <option value=\"LR\" >LIBERIA<\/option>\n                                                    <option value=\"LY\" >LIBYA<\/option>\n                                                    <option value=\"LI\" >LIECHTENSTEIN<\/option>\n                                                    <option value=\"LT\" >LITHUANIA<\/option>\n                                                    <option value=\"LU\" >LUXEMBOURG<\/option>\n                                                    <option value=\"MO\" >MACAU<\/option>\n                                                    <option value=\"MK\" >MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n                                                    <option value=\"MG\" >MADAGASCAR<\/option>\n                                                    <option value=\"MY\"  selected='selected'>MALAYSIA<\/option>\n                                                    <option value=\"MW\" >MALAWI<\/option>\n                                                    <option value=\"MV\" >MALDIVES<\/option>\n                                                    <option value=\"ML\" >MALI<\/option>\n                                                    <option value=\"MT\" >MALTA<\/option>\n                                                    <option value=\"MH\" >MARSHALL ISLANDS<\/option>\n                                                    <option value=\"MQ\" >MARTINIQUE<\/option>\n                                                    <option value=\"MR\" >MAURITANIA<\/option>\n                                                    <option value=\"MU\" >MAURITIUS<\/option>\n                                                    <option value=\"YT\" >MAYOTTE<\/option>\n                                                    <option value=\"MX\" >MEXICO<\/option>\n                                                    <option value=\"FM\" >MICRONESIA, FEDERATED STATES OF<\/option>\n                                                    <option value=\"MD\" >MOLDOVA, REPUBLIC OF<\/option>\n                                                    <option value=\"MC\" >MONACO<\/option>\n                                                    <option value=\"MN\" >MONGOLIA<\/option>\n                                                    <option value=\"ME\" >MONTENEGRO<\/option>\n                                                    <option value=\"MS\" >MONTSERRAT<\/option>\n                                                    <option value=\"MA\" >MOROCCO<\/option>\n                                                    <option value=\"MZ\" >MOZAMBIQUE<\/option>\n                                                    <option value=\"MM\" >MYANMAR<\/option>\n                                                    <option value=\"NA\" >NAMIBIA<\/option>\n                                                    <option value=\"NR\" >NAURU<\/option>\n                                                    <option value=\"NP\" >NEPAL<\/option>\n                                                    <option value=\"NL\" >NETHERLANDS<\/option>\n                                                    <option value=\"AN\" >NETHERLANDS ANTILLES<\/option>\n                                                    <option value=\"XN\" >NEVIS<\/option>\n                                                    <option value=\"NC\" >NEW CALEDONIA<\/option>\n                                                    <option value=\"NZ\" >NEW ZEALAND<\/option>\n                                                    <option value=\"NI\" >NICARAGUA<\/option>\n                                                    <option value=\"NE\" >NIGER<\/option>\n                                                    <option value=\"NG\" >NIGERIA<\/option>\n                                                    <option value=\"NU\" >NIUE<\/option>\n                                                    <option value=\"NO\" >NORWAY<\/option>\n                                                    <option value=\"OM\" >OMAN<\/option>\n                                                    <option value=\"PK\" >PAKISTAN<\/option>\n                                                    <option value=\"PW\" >PALAU<\/option>\n                                                    <option value=\"PA\" >PANAMA<\/option>\n                                                    <option value=\"PG\" >PAPUA NEW GUINEA<\/option>\n                                                    <option value=\"PY\" >PARAGUAY<\/option>\n                                                    <option value=\"PE\" >PERU<\/option>\n                                                    <option value=\"PH\" >PHILIPPINES<\/option>\n                                                    <option value=\"PL\" >POLAND<\/option>\n                                                    <option value=\"PT\" >PORTUGAL<\/option>\n                                                    <option value=\"PR\" >PUERTO RICO<\/option>\n                                                    <option value=\"QA\" >QATAR<\/option>\n                                                    <option value=\"RE\" >REUNION<\/option>\n                                                    <option value=\"RO\" >ROMANIA<\/option>\n                                                    <option value=\"RU\" >RUSSIAN FEDERATION<\/option>\n                                                    <option value=\"RW\" >RWANDA<\/option>\n                                                    <option value=\"MP\" >SAIPAN<\/option>\n                                                    <option value=\"WS\" >SAMOA<\/option>\n                                                    <option value=\"SM\" >SAN MARINO<\/option>\n                                                    <option value=\"ST\" >SAO TOME AND PRINCIPE<\/option>\n                                                    <option value=\"SA\" >SAUDI ARABIA<\/option>\n                                                    <option value=\"SN\" >SENEGAL<\/option>\n                                                    <option value=\"RS\" >SERBIA<\/option>\n                                                    <option value=\"SC\" >SEYCHELLES<\/option>\n                                                    <option value=\"SL\" >SIERRA LEONE<\/option>\n                                                    <option value=\"SG\" >SINGAPORE<\/option>\n                                                    <option value=\"SK\" >SLOVAKIA<\/option>\n                                                    <option value=\"SI\" >SLOVENIA<\/option>\n                                                    <option value=\"SB\" >SOLOMON ISLANDS<\/option>\n                                                    <option value=\"SO\" >SOMALIA<\/option>\n                                                    <option value=\"XS\" >SOMALILAND (NORTH SOMALIA)<\/option>\n                                                    <option value=\"ZA\" >SOUTH AFRICA<\/option>\n                                                    <option value=\"ES\" >SPAIN<\/option>\n                                                    <option value=\"LK\" >SRI LANKA<\/option>\n                                                    <option value=\"BL\" >ST. BARTHELEMY<\/option>\n                                                    <option value=\"XE\" >ST. EUSTATIUS<\/option>\n                                                    <option value=\"KN\" >ST. KITTS<\/option>\n                                                    <option value=\"LC\" >ST. LUCIA<\/option>\n                                                    <option value=\"XM\" >ST. MAARTEN<\/option>\n                                                    <option value=\"VC\" >ST. VINCENT<\/option>\n                                                    <option value=\"SD\" >SUDAN<\/option>\n                                                    <option value=\"SR\" >SURINAME<\/option>\n                                                    <option value=\"SZ\" >SWAZILAND<\/option>\n                                                    <option value=\"SE\" >SWEDEN<\/option>\n                                                    <option value=\"CH\" >SWITZERLAND<\/option>\n                                                    <option value=\"SY\" >SYRIA<\/option>\n                                                    <option value=\"TW\" >TAIWAN<\/option>\n                                                    <option value=\"TJ\" >TAJIKISTAN<\/option>\n                                                    <option value=\"TZ\" >TANZANIA<\/option>\n                                                    <option value=\"TH\" >THAILAND<\/option>\n                                                    <option value=\"TG\" >TOGO<\/option>\n                                                    <option value=\"TO\" >TONGA<\/option>\n                                                    <option value=\"TT\" >TRINIDAD AND TOBAGO<\/option>\n                                                    <option value=\"TN\" >TUNISIA<\/option>\n                                                    <option value=\"TR\" >TURKEY<\/option>\n                                                    <option value=\"TM\" >TURKMENISTAN<\/option>\n                                                    <option value=\"TC\" >TURKS AND CAICOS ISLANDS<\/option>\n                                                    <option value=\"TV\" >TUVALU<\/option>\n                                                    <option value=\"UG\" >UGANDA<\/option>\n                                                    <option value=\"UA\" >UKRAINE<\/option>\n                                                    <option value=\"AE\" >UNITED ARAB EMIRATES<\/option>\n                                                    <option value=\"GB\" >UNITED KINGDOM<\/option>\n                                                    <option value=\"US\" >UNITED STATES<\/option>\n                                                    <option value=\"UM\" >UNITED STATES MINOR OUTLYING ISLANDS<\/option>\n                                                    <option value=\"UY\" >URUGUAY<\/option>\n                                                    <option value=\"UZ\" >UZBEKISTAN<\/option>\n                                                    <option value=\"VU\" >VANUATU<\/option>\n                                                    <option value=\"VE\" >VENEZUELA<\/option>\n                                                    <option value=\"VN\" >VIETNAM<\/option>\n                                                    <option value=\"VG\" >VIRGIN ISLANDS, BRITISH<\/option>\n                                                    <option value=\"VI\" >VIRGIN ISLANDS, U.S.<\/option>\n                                                    <option value=\"YE\" >YEMEN<\/option>\n                                                    <option value=\"ZM\" >ZAMBIA<\/option>\n                                                    <option value=\"ZW\" >ZIMBABWE<\/option>\n                                            <\/select>\n                <\/div>\n\n                <div class=\"state-input-container col-5 col-sm-6 mb-2\">\n                    <select\n                        id=\"receiver_state\"\n                        name=\"receiver_state\"\n                        class=\"form-control\"\n                        data-placeholder=\"State\"\n                        \n                    >\n                        <option><\/option>\n                                                    <option value=\"jhr\">Johor<\/option>\n                                                    <option value=\"kdh\">Kedah<\/option>\n                                                    <option value=\"ktn\">Kelantan<\/option>\n                                                    <option value=\"mlk\">Melaka<\/option>\n                                                    <option value=\"nsn\">Negeri Sembilan<\/option>\n                                                    <option value=\"phg\">Pahang<\/option>\n                                                    <option value=\"prk\">Perak<\/option>\n                                                    <option value=\"pls\">Perlis<\/option>\n                                                    <option value=\"png\">Pulau Pinang<\/option>\n                                                    <option value=\"sgr\">Selangor<\/option>\n                                                    <option value=\"trg\">Terengganu<\/option>\n                                                    <option value=\"kul\">Kuala Lumpur<\/option>\n                                                    <option value=\"pjy\">Putra Jaya<\/option>\n                                                    <option value=\"srw\">Sarawak<\/option>\n                                                    <option value=\"sbh\">Sabah<\/option>\n                                                    <option value=\"lbn\">Labuan<\/option>\n                                            <\/select>\n                <\/div>\n\n                <div class=\"postcode-input-container col-7 col-sm-6 mb-2\">\n                    <div class=\"d-flex flex-row\">\n                        <input\n                            type=\"text\"\n                            id=\"receiver_postcode\"\n                            name=\"receiver_postcode\"\n                            class=\"form-control\"\n                            placeholder=\"Postcode\"\n                            onkeyup=\"easyparcelQuote.changePostcode(this, 'receiver_state')\"\n                            onchange=\"easyparcelQuote.changePostcode(this, 'receiver_state')\"\n                            onblur=\"easyparcelQuote.changePostcode(this, 'receiver_state')\"\n                            maxlength=\"8\"\n                        >\n\n                        <button\n                            type=\"button\"\n                            class=\"quote-address-book-btn btn btn-secondary\"\n                            data-bs-toggle=\"tooltip\"\n                            data-bs-placement=\"top\"\n                            data-bs-custom-class=\"easyparcel-tooltip\"\n                            title=\"Address Book\"\n                            onclick=\"easyparcelQuote.clickAddressBook(this, 'd', $('#receiver_postcode').val(), $('#receiver_country').val())\"\n                        >\n                            <i class=\"fa-solid fa-address-book\"><\/i>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"row mb-1\">\n                <label for=\"weight\" class=\"form-label col-12 mb-2\">Weight:<\/label>\n\n                <div class=\"col-5 col-sm-6 mb-2\">\n                    <div class=\"input-group custom-input-group mb-3\">\n                        <input type=\"text\" id=\"weight\" name=\"weight\" class=\"form-control\" placeholder=\"kg (eg: 0.1)\" required>\n                        <button \n                            class=\"input-group-text\" \n                            type=\"button\" \n                            aria-expanded=\"false\" \n                            data-bs-toggle=\"tooltip\"\n                            data-bs-placement=\"top\"\n                            data-bs-custom-class=\"easyparcel-tooltip\"\n                            title=\"Volumetric Calculator\"\n                            onclick=\"window.open('https:\/\/app.easyparcel.com\/my\/en\/calculator', '_blank', 'directories=0,titlebar=0,toolbar=0,location=0,status=0,menubar=0,resizable=0,width=500, height=650')\"\n                        >\n                            <i class=\"list-icon fa fa-calculator\"><\/i> \n                        <\/button>\n                    <\/div>\n                <\/div>\n\n                <div class=\"col-7 col-sm-6 mb-2\">\n                    <button type=\"submit\" class=\"btn btn-primary\">Quote &amp; Book<\/button>\n                <\/div>\n            <\/div>\n\n            <div class=\"quote-quick-links\">\n                \n                                    <p id=\"volumetric-calculator-link\">\n                        <i class=\"fa-solid fa-circle-info text-sm align-middle me-1\"><\/i>\n                        Weight will be determined by actual or volumetric weight (VW), whichever higher. Calculate the volumetric weight                         <a class=\"easyparcel-link\" onclick=\"window.open('https:\/\/app.easyparcel.com\/my\/en\/calculator', '_blank', 'directories=0,titlebar=0,toolbar=0,location=0,status=0,menubar=0,resizable=0,width=500, height=650')\">here<\/a>.\n                    <\/p>\n                \n                                    <p id=\"tax-calculator-link\">\n                        <i class=\"fa-solid fa-circle-info text-sm align-middle me-1\"><\/i>\n                        Calculate tax and duties when shipping to other country                         <a class=\"easyparcel-link\" onclick=\"window.open('https:\/\/app.easyparcel.com\/my\/en\/taxcalculator', '_blank', 'directories=0,titlebar=0,toolbar=0,location=0,status=0,menubar=0,resizable=0,width=500, height=650')\">here<\/a>.\n                    <\/p>\n                \n                                    <p id=\"bulk-upload-intro-link\">\n                        <i class=\"fa-solid fa-circle-info text-sm align-middle me-1\"><\/i>\n                        Send more parcels at a time?                         <a class=\"easyparcel-link\" data-bs-toggle=\"modal\" data-bs-target=\"#bulk-upload-intro\">here<\/a>.\n                    <\/p>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/form>\n\n<div class=\"modal fade\" id=\"bulk-upload-intro\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"bulkUploadIntroModalLabel\" aria-hidden=\"true\">\n    <div class=\"modal-dialog modal-lg modal-dialog-centered\">\n        <div class=\"modal-content px-md-5 pt-4 pb-2\">\n            <div class=\"modal-body\">\n                <h4 class=\"modal-title text-center\">Send More Parcels at Once<\/h4>\n                <p class=\"text-muted text-center\">Save time, save cost with less click!<\/p>\n                <div class=\"row equal-height-row d-flex mt-5\">\n                    <div class=\"col-md-4 col-12 mb-4 m-md-0 d-flex\">\n                        <div class=\"rounded feature-card text-center p-3 d-flex flex-column w-100\">\n                            <span class=\"material-icons fs-26 mb-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" enable-background=\"new 0 0 24 24\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000\"><g><rect fill=\"none\" height=\"24\" width=\"24\"\/><\/g><g><path d=\"M20,2H4C3,2,2,2.9,2,4v3.01C2,7.73,2.43,8.35,3,8.7V20c0,1.1,1.1,2,2,2h14c0.9,0,2-0.9,2-2V8.7c0.57-0.35,1-0.97,1-1.69V4 C22,2.9,21,2,20,2z M15,14H9v-2h6V14z M20,7H4V4h16V7z\"\/><\/g><\/svg><\/span>\n                            <h5 class=\"m-0 d-block\">Bulk Upload<\/h5>\n                            <p class=\"text-muted mb-3 mt-1\" style=\"line-height: 1.3;\">\n                                Upload your Excel file and ship up to 100 parcels at a time now\n                            <\/p>\n                            <a class=\"btn btn-sm btn-outline-pink w-100 mt-auto\"\n                                onclick=\"openPage('https:\/\/app.easyparcel.com', '\/en\/bulk')\">\n                                Explore Now\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 col-12 mb-4 m-md-0 d-flex\">\n                        <div class=\"rounded feature-card text-center p-3 d-flex flex-column w-100\">\n                            <span class=\"material-icons fs-26 mb-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" enable-background=\"new 0 0 24 24\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000\"><g><rect fill=\"none\" height=\"24\" width=\"24\"\/><\/g><g><g><path d=\"M9.19,6.35c-2.04,2.29-3.44,5.58-3.57,5.89L2,10.69l4.05-4.05c0.47-0.47,1.15-0.68,1.81-0.55L9.19,6.35L9.19,6.35z M11.17,17c0,0,3.74-1.55,5.89-3.7c5.4-5.4,4.5-9.62,4.21-10.57c-0.95-0.3-5.17-1.19-10.57,4.21C8.55,9.09,7,12.83,7,12.83 L11.17,17z M17.65,14.81c-2.29,2.04-5.58,3.44-5.89,3.57L13.31,22l4.05-4.05c0.47-0.47,0.68-1.15,0.55-1.81L17.65,14.81 L17.65,14.81z M9,18c0,0.83-0.34,1.58-0.88,2.12C6.94,21.3,2,22,2,22s0.7-4.94,1.88-6.12C4.42,15.34,5.17,15,6,15 C7.66,15,9,16.34,9,18z M13,9c0-1.1,0.9-2,2-2s2,0.9,2,2s-0.9,2-2,2S13,10.1,13,9z\"\/><\/g><\/g><\/svg><\/span>\n                            <h5 class=\"m-0 d-block\">Bulk Express<\/h5>\n                            <p class=\"text-muted mb-3 mt-1\" style=\"line-height: 1.3;\">\n                                Ship up to 300 Parcels at once with less click by uploading an Excel file\n                            <\/p>\n                            <a class=\"btn btn-sm btn-outline-pink w-100 mt-auto\"\n                                onclick=\"openPage('https:\/\/app.easyparcel.com', '\/en\/bulk-express')\">\n                                Explore Now\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <div class=\"col-md-4 col-12 mb-4 m-md-0 d-flex\">\n                        <div class=\"rounded feature-card text-center p-3 d-flex flex-column w-100\">\n                            <span class=\"material-icons fs-26 mb-2\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000\"><path d=\"M0 0h24v24H0z\" fill=\"none\"\/><path d=\"M3.9 12c0-1.71 1.39-3.1 3.1-3.1h4V7H7c-2.76 0-5 2.24-5 5s2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1zM8 13h8v-2H8v2zm9-6h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1s-1.39 3.1-3.1 3.1h-4V17h4c2.76 0 5-2.24 5-5s-2.24-5-5-5z\"\/><\/svg><\/span>\n                            <h5 class=\"m-0 d-block\">Integrations<\/h5>\n                            <p class=\"text-muted mb-3 mt-1\" style=\"line-height: 1.3;\">\n                                Sync all your store orders and experience seamless booking experience in one click\n                            <\/p>\n                            <a class=\"btn btn-sm btn-outline-pink w-100 mt-auto\"\n                                onclick=\"openPage('https:\/\/app.easyparcel.com', '\/en\/integrations\/add')\">\n                                Explore Now\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"modal-footer bg-white text-center d-block\">\n                <a class=\"text-muted border_bottom_dotted\" data-bs-dismiss=\"modal\">Maybe Next Time<\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8d65c elementor-widget elementor-widget-text-editor\" data-id=\"bd8d65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once your promotion attracts customers and they start placing orders, the next step is making sure their parcels reach them smoothly. With <strong data-start=\"203\" data-end=\"217\">EasyParcel<\/strong>, you can <strong data-start=\"227\" data-end=\"302\">compare delivery services from over 60 courier partners in one platform<\/strong>, making it easier to find a suitable delivery option based on your needs.<\/p><p>You can compare shipping rates, choose a suitable courier and book deliveries through one platform. This <span data-start=\"5\" data-end=\"111\" data-is-last-node=\"\">helps you save time and makes delivery easier, especially when you have more orders during promotions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2172f73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2172f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ea099 elementor-widget elementor-widget-text-editor\" data-id=\"76ea099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good promotion strategy can help your business attract more customers, increase sales and make more people aware of your brand. By choosing the right promotion methods and reaching the right audience, you can get better results for your business.<\/p><p>Ready to simplify your deliveries?\u00a0<b>Sign up for FREE\u00a0<\/b>and enjoy a\u00a0<b>RM10 discount coupon<\/b>\u00a0to start your first delivery with EasyParcel!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb91bec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bb91bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/go.easyparcel.com\/a2aAFF\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hand-point-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get RM10 Coupon Now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b51b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80b51b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a508a elementor-widget elementor-widget-heading\" data-id=\"04a508a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73811f6 elementor-widget elementor-widget-text-editor\" data-id=\"73811f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">1. <\/span><span style=\"font-weight: bold;\">Why is a promotion strategy important?<\/span><br data-start=\"115\" data-end=\"118\" \/>A promotion strategy is important because it helps businesses reach their target audience, increase brand awareness, attract new customers and encourage more sales.<\/p><p><span style=\"font-weight: bold;\">2.<\/span><span style=\"font-weight: bold;\">\u00a0<\/span><b>How to choose the right promotion strategy?<\/b><br data-start=\"115\" data-end=\"118\" \/>To choose the right promotion strategy, consider your target audience, business goals, budget and the channels your customers use most. You can also test different strategies to see which ones deliver the best results.<\/p><p><span style=\"font-weight: bold;\">3.\u00a0<\/span><b>What is the main goal of a promotion strategy?<\/b><br data-start=\"115\" data-end=\"118\" \/>The main goal of a promotion strategy is to communicate the value of your products or services to customers and encourage them to take action, such as making a purchase or visiting your website.<\/p><p><span style=\"font-weight: bold;\">4.<\/span><span style=\"font-weight: bold;\">\u00a0<\/span><b>What makes a good promotion strategy?<\/b><br data-start=\"115\" data-end=\"118\" \/>A good promotion strategy has a clear goal, targets the right audience and uses suitable promotional channels. It should also have a clear message, offer value to customers and allow the business to measure its results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Running a business is not just about having a great product. You also need to make sure people know about it! This is where a promotion strategy comes in.\u00a0 But with so many ways to promote your business, which strategy should you choose? In this guide, we\u2019ll explore what a promotion strategy is, why it matters, and some effective promotion strategies you can use to attract customers and grow your business. Contents What Is Promotion Strategy? A promotion strategy is a plan that businesses use to promote their products or services and reach potential customers. It helps businesses decide how to communicate with their target audience, attract attention and encourage people to make a purchase. Why Promotion Strategy Important for Your Business? Support Business Growth By increasing awareness, attracting customers and driving sales, an effective promotion strategy can support your business&#8217;s long-term growth. Attract New Customers Use promotions, social media, advertising and special offers to reach potential customers and encourage them to try your business. Build Customer Loyalty Special offers, rewards and exclusive promotions can encourage existing customers to keep coming back. Stand Out From Competitors A unique promotion strategy can help your business get noticed and give customers more reasons to choose your brand. Increase Brand Awareness Help more people discover your business and become familiar with your brand, products or services. 6 Effective Promotion Strategies for Businesses 1. Social Media Promotion Source: Pinterest Social media is a popular way to promote your business and connect with your target audience. You can use platforms such as Facebook, Instagram and\u00a0TikTok\u00a0to share products, promotions and engaging content. Why it works: Helps increase brand awareness and reach a wider audience Allows you to interact directly with customers Makes it easier to share new products, promotions and special offers Can drive traffic to your website or online store 2. Email Marketing Source: Pinterest Email marketing allows businesses to communicate directly with customers. You can send emails about new products, special offers, discounts and company updates. Why it works: Helps keep your brand in customers&#8217; minds Allows you to send personalised offers to different customer groups Can encourage repeat purchases from existing customers Provides an easy way to share promotions directly with customers 3. Influencer Marketing Source: Pinterest Influencer marketing involves working with content creators who have an audience that matches your target customers. Influencers can introduce your products or services through social media posts, videos or\u00a0reviews. Why it works: Helps your business reach a new audience Can increase brand awareness and product visibility Allows customers to discover your products through trusted content creators Works well for products that are visually appealing or suitable for social media 4. Discounts and Special Offers Source: Pinterest Discounts and special offers are common ways to encourage customers to make a purchase. Businesses can offer percentage discounts, bundle deals or limited-time offers to attract attention and increase sales. Why it works: Gives customers a clear reason to buy Can attract new customers who are looking for a good deal Can help increase sales during slower periods Works well for product launches and special campaigns 5. Voucher and Coupon Codes Voucher and coupon codes give customers a special discount when they make a purchase. Businesses can share these codes through social media, email marketing or their website to encourage customers to shop. Why it works: Gives customers an extra reason to make a purchase Helps attract new customers with special offers Can encourage existing customers to shop again Makes it easier to track the results of different promotions 6. Loyalty and Referral Programmes Loyalty and referral programmes encourage existing customers to stay engaged with your business and recommend it to others. You can offer rewards such as points, discounts, vouchers or credits. Why it works: Encourages customers to make repeat purchases Helps attract new customers through personal recommendations Builds stronger relationships with existing customers Makes customers feel valued and rewarded for their loyalty How to Choose the Right Promotion Strategy for Your Business?\u200b Choosing the right promotion strategy can help your business reach more customers and achieve better results. Here are some simple steps to help you get started: 1. Know Your Target Audience Understand who your customers are, what they need and where they spend their time. This helps you choose the best way to reach them. 2. Set Clear Goals Decide what you want your promotion to achieve. For example, you may want to increase sales, attract new customers or build brand awareness. 3. Choose the Right Promotion Channels Select channels that your target audience uses. You can promote your business through social media, email marketing,\u00a0websites, online ads and other\u00a0channels. 4. Consider Your Budget Choose a promotion strategy that fits your budget. Start with affordable options and increase your spending when you find a strategy that works well. 5. Create an Attractive Offer Give customers a reason to take action. You can offer discounts, vouchers,\u00a0free shipping\u00a0or limited-time deals to make your promotion more appealing. 6. Track Your Results Check how well your promotion performs by looking at sales, website traffic, engagement and new customers. Use these results to improve your future promotions. Promotion Strategy vs Marketing Strategy: What&#8217;s the Difference? Although promotion strategy and marketing strategy are closely related, they are not the same. Aspect Promotion Strategy Marketing Strategy Meaning Focuses on promoting products or services to customers Covers the overall plan for marketing a business and achieving its goals Main Goal Increase awareness, attract customers and encourage purchases Build a strong market position, attract customers and support long-term growth Focus Communication and promotional activities Product, price, place and promotion Time Frame Often focuses on short-term or campaign-based goals Focuses on understanding the target market and meeting customer needs Target Focuses on reaching and engaging potential and existing customers Online buying and selling across a wider range of digital platforms A successful promotion strategy can attract new customers and increase sales, but the customer journey does not end once an order is placed. Delivery is also<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-126285","post","type-post","status-publish","format-standard","hentry","category-ecommerce-tips-and-trends"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promotion Strategy: How to Attract Customers and Increase Sales - EasyParcel<\/title>\n<meta name=\"description\" content=\"Learn how to create effective promotion strategy with simple tips and examples to attract customers, increase sales and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easyparcel.com\/my\/promotion-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion Strategy: How to Attract Customers and Increase Sales - 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