{"id":23396,"date":"2019-04-23T16:29:00","date_gmt":"2019-04-23T08:29:00","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=23396"},"modified":"2024-11-29T16:27:39","modified_gmt":"2024-11-29T08:27:39","slug":"boost-small-business-on-a-tight-budget","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/boost-small-business-on-a-tight-budget\/","title":{"rendered":"6 Strategies To Boost Your Small Business On A Tight Budget"},"content":{"rendered":"\t\t
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It\u2019s a simple truth that every entrepreneur has to face sooner or later: to grow your own business. The thing is, marketing your brand can involves a large amount of money \u2013 and this isn\u2019t easy to do when you\u2019re a small business that comes with an even small budget.<\/p>

So, what can you do to improve the marketing results when your own financial resources are limited? Don\u2019t think that it\u2019s impossible as we\u2019re bringing you some strategies that will help you achieve an excellent result without breaking your own piggy bank.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

Strategy 1:\u00a0<\/strong>Join Networking Groups<\/strong><\/p><\/div><\/div>

Make valuable contacts and spread the word about your company to the potential group of audience is one of the key elements to grow your business. Hence, joining some networking groups can be a stepping stone for you to meet new people, forge valuable partnership or even get them become your customers.<\/p>

For example,\u00a0MECA (Malaysia E-commerce Aspirations)<\/a>\u00a0is a home to many of eCommerce players and now that owned more than 5,6000 active Facebook users in their community.<\/p>

\"\"<\/p>

Source:\u00a0MECA<\/a><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategy\u00a0<\/strong>2:\u00a0<\/strong>Build Your Email List\u00a0<\/strong><\/p><\/div><\/div>

Regardless of whether you\u2019re running an online store or a physical shop, a quality email list can play a big role in driving sales and retaining current customers. We couldn\u2019t agree more that it is one of the best marketing methods available for small businesses with strict budget considerations. The best part is, managing an email list is easier than most people imagine and it could be FREE.<\/p>

For example,\u00a0MailChimp<\/a>\u00a0\u2013 a long-time leader in the email marketing space. Many small businesses will pick up Mailchimp because it provides professional email marketing services for free \u2013 up to 12,000 emails per months to 2000 subscribes.<\/p>

\"\"<\/p>

Source:\u00a0MailChimp<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategy\u00a0<\/strong>3:\u00a0<\/strong>Get Social Proof To Speak For Your Brand<\/strong><\/p><\/div><\/div>

Nothing speaks to a customer more than a testimonial or review itself. As a form of social proof, it impacts consumers\u2019 decision-making process, and shape overall perceptions toward your brand. When there is a positive testimonial or review, it can churn out more potential customers likely to pay for your products or service. Let\u2019s make your satisfied customers highest-ranked source for the trustworthiness of your business today!<\/p>

For example,\u00a0EasyParcel<\/a>\u00a0has asked their satisfied customers for testimonials and then use those on their official website accompany with the person\u2019s photo.<\/p>

\"\"<\/p>

Source:\u00a0EasyParcel<\/a><\/em><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategy 4<\/strong>: Use Social Media As Your Advantage<\/strong><\/p><\/div><\/div>

In today\u2019s market, harnessing the power of social media is a must if you want to grow your business. In compare to other marketing channels, the unique benefit of social media is that it allows sellers to communicate directly to customers, so you can build relationships over time, rather than asking for a sale right upfront. If you\u2019ve built a relationship with your customers, and they consider you a trusted partner, then they are likely willing to share your business to their friends and family.<\/p>

For example,\u00a0Exabytes<\/a>\u00a0will be having eCommerce related quiz every Tuesday on their Facebook so they can engage with their followers from time to time to build a strong customer relationship.<\/p>

\"\"<\/p>

Source:\u00a0Exabytes Facebook<\/a><\/em><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy 5:<\/strong>\u00a0Create A Referral Campaign\u00a0<\/strong><\/p><\/div><\/div>

The word of mouth can be a powerful tool of persuasion in growing your customer base. Your current customers can be your greatest advocates, but sometimes, they need a little extra motivation. Creating a referral program is a great way to get your customers to be the promoter of your business. Best of all, you can ensure that you only provide reward or incentive when a new customer is brought on-board. Make use of this way to keep your marketing budget from going to waste.<\/p>

For example,\u00a0Althea<\/a>\u00a0is giving away a discount of RM20 on future purchases when you successfully refer a friend to sign up an account.\u00a0 Do it now as you\u2019ll be surprised what your customers will do with a little extra reward.<\/p>

\"\"<\/p>

Source:\u00a0Althea<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy 6:<\/strong>\u00a0Spread The Word To Your Current Customers<\/strong><\/p><\/div><\/div>

Your existing customers are your most prized assets right now as they are the best resources for increasing sales without spending more. To be honest, it\u2019s way easier to upsell or cross-sell to a customer who is already familiar with your brand, in compare to a window shopper. The key to successful cross-sell and upsell is offering products or services that\u2019s appropriate for what the customer needs at that time.<\/p>

For example, you can put those products and services that customers are using and what they still need to achieve their goals into their sight easily via\u00a0Air Waybill Branding<\/a>\u00a0from as low as RM0.10 nett. With this, you can insert either promotional text or banner on your AWB that will deliver to the doorstep of your existing customers along with their parcels.<\/p>

\"\"<\/p>

Source:\u00a0EasyParcel<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No matter how small your budget, there is always some ways to help you better connect with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, start small. Remember, you don\u2019t need to do it all. Pick the type of marketing strategy that works the best for your business will do!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It\u2019s a simple truth that every entrepreneur has to face sooner or later: to grow your own business. The thing is, marketing your brand can involves a large amount of money \u2013 and this isn\u2019t easy to do when you\u2019re a small business that comes with an even small budget. So, what can you do to improve the marketing results when your own financial resources are limited? Don\u2019t think that it\u2019s impossible as we\u2019re bringing you some strategies that will help you achieve an excellent result without breaking your own piggy bank. Strategy 1:\u00a0Join Networking Groups Make valuable contacts and spread the word about your company to the potential group of audience is one of the key elements to grow your business. Hence, joining some networking groups can be a stepping stone for you to meet new people, forge valuable partnership or even get them become your customers. For example,\u00a0MECA (Malaysia E-commerce Aspirations)\u00a0is a home to many of eCommerce players and now that owned more than 5,6000 active Facebook users in their community. Source:\u00a0MECA Strategy\u00a02:\u00a0Build Your Email List\u00a0 Regardless of whether you\u2019re running an online store or a physical shop, a quality email list can play a big role in driving sales and retaining current customers. We couldn\u2019t agree more that it is one of the best marketing methods available for small businesses with strict budget considerations. The best part is, managing an email list is easier than most people imagine and it could be FREE. For example,\u00a0MailChimp\u00a0\u2013 a long-time leader in the email marketing space. Many small businesses will pick up Mailchimp because it provides professional email marketing services for free \u2013 up to 12,000 emails per months to 2000 subscribes. Source:\u00a0MailChimp Strategy\u00a03:\u00a0Get Social Proof To Speak For Your Brand Nothing speaks to a customer more than a testimonial or review itself. As a form of social proof, it impacts consumers\u2019 decision-making process, and shape overall perceptions toward your brand. When there is a positive testimonial or review, it can churn out more potential customers likely to pay for your products or service. Let\u2019s make your satisfied customers highest-ranked source for the trustworthiness of your business today! For example,\u00a0EasyParcel\u00a0has asked their satisfied customers for testimonials and then use those on their official website accompany with the person\u2019s photo. Source:\u00a0EasyParcel Strategy 4: Use Social Media As Your Advantage In today\u2019s market, harnessing the power of social media is a must if you want to grow your business. In compare to other marketing channels, the unique benefit of social media is that it allows sellers to communicate directly to customers, so you can build relationships over time, rather than asking for a sale right upfront. If you\u2019ve built a relationship with your customers, and they consider you a trusted partner, then they are likely willing to share your business to their friends and family. For example,\u00a0Exabytes\u00a0will be having eCommerce related quiz every Tuesday on their Facebook so they can engage with their followers from time to time to build a strong customer relationship. Source:\u00a0Exabytes Facebook Strategy 5:\u00a0Create A Referral Campaign\u00a0 The word of mouth can be a powerful tool of persuasion in growing your customer base. Your current customers can be your greatest advocates, but sometimes, they need a little extra motivation. Creating a referral program is a great way to get your customers to be the promoter of your business. Best of all, you can ensure that you only provide reward or incentive when a new customer is brought on-board. Make use of this way to keep your marketing budget from going to waste. For example,\u00a0Althea\u00a0is giving away a discount of RM20 on future purchases when you successfully refer a friend to sign up an account.\u00a0 Do it now as you\u2019ll be surprised what your customers will do with a little extra reward. Source:\u00a0Althea Strategy 6:\u00a0Spread The Word To Your Current Customers Your existing customers are your most prized assets right now as they are the best resources for increasing sales without spending more. To be honest, it\u2019s way easier to upsell or cross-sell to a customer who is already familiar with your brand, in compare to a window shopper. The key to successful cross-sell and upsell is offering products or services that\u2019s appropriate for what the customer needs at that time. For example, you can put those products and services that customers are using and what they still need to achieve their goals into their sight easily via\u00a0Air Waybill Branding\u00a0from as low as RM0.10 nett. With this, you can insert either promotional text or banner on your AWB that will deliver to the doorstep of your existing customers along with their parcels. Source:\u00a0EasyParcel No matter how small your budget, there is always some ways to help you better connect with your audience, reach new potential customers, and increase awareness of your brand. If the possibilities seem overwhelming, start small. Remember, you don\u2019t need to do it all. Pick the type of marketing strategy that works the best for your business will do!<\/p>\n","protected":false},"author":6,"featured_media":78930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-23396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends"],"contentshake_article_id":"","yoast_head":"\n6 Smart Strategies to Grow Your Small Business - EasyParcel MY<\/title>\n<meta name=\"description\" content=\"Boost your small business on a budget! Explore 6 effective strategies to enhance growth without overspending.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easyparcel.com\/my\/boost-small-business-on-a-tight-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Smart Strategies to Grow Your Small Business - EasyParcel MY\" \/>\n<meta property=\"og:description\" content=\"Boost your small business on a budget! 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