{"id":24063,"date":"2019-05-14T15:00:35","date_gmt":"2019-05-14T07:00:35","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=24063"},"modified":"2024-11-29T17:24:43","modified_gmt":"2024-11-29T09:24:43","slug":"emotional-content-marketing","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/emotional-content-marketing\/","title":{"rendered":"7 Emotional Hooks That Will Make Your Content 10x Better"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24063\" class=\"elementor elementor-24063\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec99461 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3ec99461\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d096c3e\" data-id=\"2d096c3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d7ea5d1 elementor-widget elementor-widget-text-editor\" data-id=\"4d7ea5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever wondered why some content get so many shares, while others seem to never have a chance? The secret ingredient is emotion!<\/p><p>We all know from our private life how powerful emotions can be, and this power can be applied in Content Marketing as well. And there is a fact that we make most of our purchase decisions based on our feelings. If your content hasn\u2019t been converting the way you want it to, why not inject some emotion could make all the difference?!<\/p><p>To get started, here\u2019re some magical hooks that you can use to create more emotionally powerful content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2341352 elementor-widget elementor-widget-heading\" data-id=\"2341352\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have A Peak At Those Secret Ingredients In Creating Emotional Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392e739 elementor-widget elementor-widget-text-editor\" data-id=\"392e739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>1. Tell a story<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Well, people love stories because we are all curious in nature. When a narration is genuinely impressive, most of us are willing to sit down and spend time digging into these stories. There is indeed that storytelling can be a very powerful tool for a creative content creator and marketer. They can easily grab your customer\u2019s attention and get them emotionally invested into your content with those precious likes and shares.<\/p><p>For example,\u00a0<a href=\"https:\/\/www.ikea.com\/sg\/en\/\">IKEA Singapore<\/a>\u00a0highlights the power of storytelling in \u201cImprove Your Private Life\u201d campaign with\u00a0 a \u201cShelf Help Guru\u201d who wants to take IKEA customers on a journey of \u201cshelf discovery\u201d to improve their private lives in their most private areas, such as bedroom and bathroom.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ced86f elementor-widget elementor-widget-video\" data-id=\"7ced86f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Tmv8rCd_NiA&amp;feature=emb_imp_woyt&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8766c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be8766c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fec96 elementor-widget elementor-widget-text-editor\" data-id=\"35fec96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>2. Leverage the fear of missing out (FOMO)<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Let\u2019s face it, nobody likes feeling they\u2019ve been left behind. If you have ever made a purchase due to social pressure, fear of not getting a deal or discontent around possibly missing out on a shared experience, you know exactly what is fear of missing out (FOMO). With this tactic, you are actually sending a message that create a sense of anxiety or urgency in you customers in order to encourage them more likely to take action. Let\u2019s look at some FOMO examples that able to accelerate results from your marketing initiatives.:-<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Show that something in high demand<\/strong><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-78634\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand.png\" alt=\"\" width=\"1888\" height=\"921\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand.png 1888w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand-300x146.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand-1024x500.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand-768x375.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Agoda-Langkawi-rooms-in-demand-1536x749.png 1536w\" sizes=\"(max-width: 1888px) 100vw, 1888px\" \/><\/p><p><em>Source:\u00a0<a href=\"https:\/\/www.agoda.com\/\">Agoda\u00a0<\/a><\/em><\/p><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Show that people are buying<\/strong><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-78635\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy.png\" alt=\"\" width=\"1892\" height=\"937\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy.png 1892w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy-300x149.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy-1024x507.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy-768x380.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Jinz-Wardrobe-show-how-many-people-buy-1536x761.png 1536w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/p><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><em>Source:\u00a0<a href=\"https:\/\/www.jinzwardrobe.com\/\">Jinz Wardrobe\u00a0<\/a><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Tell them an offer won\u2019t stay for long<\/strong><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-78636\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down.png\" alt=\"\" width=\"1888\" height=\"936\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down.png 1888w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down-300x149.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down-1024x508.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down-768x381.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyStore-promo-count-down-1536x761.png 1536w\" sizes=\"(max-width: 1888px) 100vw, 1888px\" \/><\/p><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><em>Source:\u00a0<a href=\"https:\/\/www.easystore.co\/en-my?utm_source=easystore.co&amp;utm_medium=easystore.co&amp;utm_campaign=easystore.co\">EasyStore<\/a><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Offer early bird discounts<\/strong><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-78638\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC.png\" alt=\"\" width=\"1594\" height=\"799\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC.png 1594w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC-300x150.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC-1024x513.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC-768x385.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Exabytes-early-bird-deal-for-EEC-1536x770.png 1536w\" sizes=\"(max-width: 1594px) 100vw, 1594px\" \/><\/p><p><em>Source:<a href=\"https:\/\/www.facebook.com\/exabytes.com.my\/\">Exabytes Facebook<\/a><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e568d8e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e568d8e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d303f elementor-widget elementor-widget-text-editor\" data-id=\"84d303f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>3. Make your customers feel special<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Just admit it, desire to feel special helps in driving purchase decision at scale. Whether you are selling clothes, gadgets or household items, shoppers often decided to put those items into cart just because they feel unique or superior to other people. To get this strategy work well for your business, product demos, customer spotlights, and evocative advertisements all can be great choices.<\/p><p>The first highly memorable product demo that pop up in my mind is the Purple Mattress that famous for the hilarious commercial featuring \u201cHuman Egg Drop\u201d test which designed to show the mattress is so supportive and comfortable that eggs won\u2019t break when a person falls on top of them.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f3981 elementor-widget elementor-widget-video\" data-id=\"88f3981\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yLDLRx2atLQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320bc8a elementor-widget elementor-widget-text-editor\" data-id=\"320bc8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Source:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=yLDLRx2atLQ\">YouTube<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ac3bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43ac3bc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98e3b5 elementor-widget elementor-widget-text-editor\" data-id=\"a98e3b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>4. Create a feeling of belonging<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>In Asian societies, the sense of community and belonging is so strong till that even social media was developed to meet this need. Because of this, content that makes people feel like part of a gang can be very effective. One way to make use of the feeling of belonging is to present your brand as lifestyle, instead of just a business. Apple could be the best example as their products can be use to represent your identity.<\/p><p>Fret not as your business may not have the same reach as Apple, you can still nudge your customers towards feeling warm and loved by using a \u201ccommunity lingo\u201d. For example, Lady Gaga has named her fans as \u201cLittle Monster\u201d\u00a0 to build intimacy.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-78639\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Lady-Gaga-Little-Monster.png\" alt=\"\" width=\"1301\" height=\"880\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Lady-Gaga-Little-Monster.png 1301w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Lady-Gaga-Little-Monster-300x203.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Lady-Gaga-Little-Monster-1024x693.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Lady-Gaga-Little-Monster-768x519.png 768w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/><\/p><p><em>Source:\u00a0<a href=\"https:\/\/www.facebook.com\/ladygaga\/\">Lady Gaga\u2019s Facebook<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48163f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c48163f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c24b3 elementor-widget elementor-widget-text-editor\" data-id=\"a5c24b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>5. Use mystery to make your content more compelling<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Remember, unanswered questions will always drive potential customers going crazy. That\u2019s why so many pieces of content are started with a question \u2013 when your customer getting curious about the answer, they will click it. To get more people\u2019s eyes on your product or service, adding a little mystery might be exactly what you looking for. It\u2019s simple, all you need to do is just ask a question in your title, and then use the body of your content to answer it.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-78640\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title.png\" alt=\"\" width=\"1889\" height=\"935\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title.png 1889w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title-300x148.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title-1024x507.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title-768x380.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/EasyParcel-ask-a-question-on-banner-title-1536x760.png 1536w\" sizes=\"(max-width: 1889px) 100vw, 1889px\" \/><\/p><p><em>Source:\u00a0<a href=\"https:\/\/easyparcel.com\/\">EasyParcel<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4e7eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ef4e7eb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a44bfc elementor-widget elementor-widget-text-editor\" data-id=\"0a44bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>6. Promise to help your customers<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Making a promise elevates your content strategy because it really puts the focus on the customers. So if you can figure out what your customers want most, you\u2019ve got a direct route to their emotions. Offer to help them achieve what their goals, and they\u2019ll see you as a helper and probably become your loyal supporter along the journey. Try to talk directly with your customers via interview or survey. With all these findings on hand, you can simply highlight how your product or service can help.<\/p><p>The #NotSoLeceh promotional videos for Grab in Malaysia is an excellent example. In the series of videos, it highlighted those small issue that could happens in our real life, such as no small change to pay in order to encourage us go cashless with GrabPay.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7327dc9 elementor-widget elementor-widget-video\" data-id=\"7327dc9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/3WrhDp7Qr-8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0785e elementor-widget elementor-widget-text-editor\" data-id=\"5a0785e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Source:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=3WrhDp7Qr-8\">YouTube<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de94712 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de94712\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3b9e9 elementor-widget elementor-widget-text-editor\" data-id=\"ef3b9e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>7. Use humor<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Marketing can be fun sometimes. There is no doubt that laughter is a great way to form an instant connection with someone and make your brand memorable. Therefore, utilize humor in a content marketing strategy can cheaply and quickly extend a brand\u2019s reach beyond their current audience without much effort.\u00a0If your content has felt a little flat lately, try creating a humorous piece or two, and see how your audience receives it.<\/p><p>In line with the launch of new store in Penang, IKEA has poured humor into their quirky campaign through the use of light-hearted Hokkien wordplay on their content marketing: \u201cWe are not kay kia. We are IKEA.\u201d (Kay kia means chick in Hokkien).<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1798a elementor-widget elementor-widget-video\" data-id=\"8e1798a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/OSUN7erUP5E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebcb5b elementor-widget elementor-widget-text-editor\" data-id=\"4ebcb5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em style=\"border: 0px; font-size: 14px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #444444; font-family: Lato;\">Source:\u00a0<a style=\"border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; color: #f9278e;\" href=\"https:\/\/www.youtube.com\/watch?v=OSUN7erUP5E\">YouTube<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b086ca1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b086ca1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb9065 elementor-widget elementor-widget-text-editor\" data-id=\"bdb9065\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember that, people are emotional creatures and content marketing can be the first date between you and your customers. So, you need to be a nice date, break the ice in between both of you, spread the words about your brand, create a memorable moments by cheering them up and in result get your second date that you wished for (or at least a hit on \u201cLike\u201d button for your Facebook page).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1129a39 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1129a39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3749668\" data-id=\"3749668\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4603e9e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4603e9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/account.easyparcel.com\/register?client_id=c575e8cd-aa46-46db-8308-e18d25bb76c6&#038;redirect_uri=https%3A%2F%2Fapp.easyparcel.com%2Feasyaccount%2Fcallback&#038;state=eyJjbGllbnRfaWQiOiI1M2FmYmQzMS05OGI2LTQ3ODctOWYzOC1kMDY5ZGRkN2RiM2QiLCJyZWRpcmVjdF91cmkiOiJodHRwczovL2FwcC5lYXN5cGFyY2VsLmNvbS9sb2dpbi9vYXV0aC9jYWxsYmFjayIsInN0YXRlIjoibnVsbCIsImNvdW50cnkiOiJteSIsImxhbmciOiJlbiJ9&#038;country=my\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up For FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ca70b5\" data-id=\"8ca70b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fa20d6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0fa20d6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/account.easyparcel.com\/login?client_id=c575e8cd-aa46-46db-8308-e18d25bb76c6&#038;redirect_uri=https%3A%2F%2Fapp.easyparcel.com%2Feasyaccount%2Fcallback&#038;state=eyJjbGllbnRfaWQiOiI1M2FmYmQzMS05OGI2LTQ3ODctOWYzOC1kMDY5ZGRkN2RiM2QiLCJyZWRpcmVjdF91cmkiOiJodHRwczovL2FwcC5lYXN5cGFyY2VsLmNvbS9sb2dpbi9vYXV0aC9jYWxsYmFjayIsInN0YXRlIjoie1wicGFnZV9yZWRpcmVjdF91cmlcIjpcImRhc2hib2FyZFwifSIsImNvdW50cnkiOiJteSIsImxhbmciOiJlbiJ9&#038;country=my\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book A Delivery<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why some content get so many shares, while others seem to never have a chance? The secret ingredient is emotion! We all know from our private life how powerful emotions can be, and this power can be applied in Content Marketing as well. And there is a fact that we make most of our purchase decisions based on our feelings. If your content hasn\u2019t been converting the way you want it to, why not inject some emotion could make all the difference?! To get started, here\u2019re some magical hooks that you can use to create more emotionally powerful content. Have A Peak At Those Secret Ingredients In Creating Emotional Content 1. Tell a story Well, people love stories because we are all curious in nature. When a narration is genuinely impressive, most of us are willing to sit down and spend time digging into these stories. There is indeed that storytelling can be a very powerful tool for a creative content creator and marketer. They can easily grab your customer\u2019s attention and get them emotionally invested into your content with those precious likes and shares. For example,\u00a0IKEA Singapore\u00a0highlights the power of storytelling in \u201cImprove Your Private Life\u201d campaign with\u00a0 a \u201cShelf Help Guru\u201d who wants to take IKEA customers on a journey of \u201cshelf discovery\u201d to improve their private lives in their most private areas, such as bedroom and bathroom. 2. Leverage the fear of missing out (FOMO) Let\u2019s face it, nobody likes feeling they\u2019ve been left behind. If you have ever made a purchase due to social pressure, fear of not getting a deal or discontent around possibly missing out on a shared experience, you know exactly what is fear of missing out (FOMO). With this tactic, you are actually sending a message that create a sense of anxiety or urgency in you customers in order to encourage them more likely to take action. Let\u2019s look at some FOMO examples that able to accelerate results from your marketing initiatives.:- Show that something in high demand Source:\u00a0Agoda\u00a0 Show that people are buying Source:\u00a0Jinz Wardrobe\u00a0 Tell them an offer won\u2019t stay for long Source:\u00a0EasyStore Offer early bird discounts Source:Exabytes Facebook 3. Make your customers feel special Just admit it, desire to feel special helps in driving purchase decision at scale. Whether you are selling clothes, gadgets or household items, shoppers often decided to put those items into cart just because they feel unique or superior to other people. To get this strategy work well for your business, product demos, customer spotlights, and evocative advertisements all can be great choices. The first highly memorable product demo that pop up in my mind is the Purple Mattress that famous for the hilarious commercial featuring \u201cHuman Egg Drop\u201d test which designed to show the mattress is so supportive and comfortable that eggs won\u2019t break when a person falls on top of them. Source:\u00a0YouTube 4. Create a feeling of belonging In Asian societies, the sense of community and belonging is so strong till that even social media was developed to meet this need. Because of this, content that makes people feel like part of a gang can be very effective. One way to make use of the feeling of belonging is to present your brand as lifestyle, instead of just a business. Apple could be the best example as their products can be use to represent your identity. Fret not as your business may not have the same reach as Apple, you can still nudge your customers towards feeling warm and loved by using a \u201ccommunity lingo\u201d. For example, Lady Gaga has named her fans as \u201cLittle Monster\u201d\u00a0 to build intimacy. Source:\u00a0Lady Gaga\u2019s Facebook 5. Use mystery to make your content more compelling Remember, unanswered questions will always drive potential customers going crazy. That\u2019s why so many pieces of content are started with a question \u2013 when your customer getting curious about the answer, they will click it. To get more people\u2019s eyes on your product or service, adding a little mystery might be exactly what you looking for. It\u2019s simple, all you need to do is just ask a question in your title, and then use the body of your content to answer it. Source:\u00a0EasyParcel 6. Promise to help your customers Making a promise elevates your content strategy because it really puts the focus on the customers. So if you can figure out what your customers want most, you\u2019ve got a direct route to their emotions. Offer to help them achieve what their goals, and they\u2019ll see you as a helper and probably become your loyal supporter along the journey. Try to talk directly with your customers via interview or survey. With all these findings on hand, you can simply highlight how your product or service can help. The #NotSoLeceh promotional videos for Grab in Malaysia is an excellent example. In the series of videos, it highlighted those small issue that could happens in our real life, such as no small change to pay in order to encourage us go cashless with GrabPay. Source:\u00a0YouTube 7. Use humor Marketing can be fun sometimes. There is no doubt that laughter is a great way to form an instant connection with someone and make your brand memorable. Therefore, utilize humor in a content marketing strategy can cheaply and quickly extend a brand\u2019s reach beyond their current audience without much effort.\u00a0If your content has felt a little flat lately, try creating a humorous piece or two, and see how your audience receives it. In line with the launch of new store in Penang, IKEA has poured humor into their quirky campaign through the use of light-hearted Hokkien wordplay on their content marketing: \u201cWe are not kay kia. We are IKEA.\u201d (Kay kia means chick in Hokkien). Source:\u00a0YouTube Remember that, people are emotional creatures and content marketing can be the first date between you and your customers. So, you need to be a nice date, break the ice in between both of you, spread<\/p>\n","protected":false},"author":6,"featured_media":78633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47],"tags":[],"class_list":["post-24063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends","category-announcements"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Emotional Hooks to Enhance Your Content! | EasyParcel MY<\/title>\n<meta name=\"description\" content=\"Discover 7 emotional hooks that will make your content 10x better. Learn how to connect on a deeper level your readers effectively!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easyparcel.com\/my\/emotional-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Emotional Hooks to Enhance Your Content! | EasyParcel MY\" \/>\n<meta property=\"og:description\" content=\"Discover 7 emotional hooks that will make your content 10x better. 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