{"id":24183,"date":"2019-05-21T16:09:43","date_gmt":"2019-05-21T08:09:43","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=24183"},"modified":"2024-11-29T17:16:11","modified_gmt":"2024-11-29T09:16:11","slug":"instagram-insights","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/","title":{"rendered":"The Ultimate Guide Of Instagram Insights: What Do They Mean?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24183\" class=\"elementor elementor-24183\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d5e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b9d5e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19940af9\" data-id=\"19940af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c1be03 elementor-widget elementor-widget-text-editor\" data-id=\"61c1be03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>It\u2019s no secret that marketer love data.<\/p><p>When it comes to social media, our love for data doesn\u2019t fade with\u00a0<strong>Instagram Insights<\/strong>. Diving into your Instagram analytics is more than just finding out which image, video, or story performed best, it helps every business better understand their right audience, post engaging content, get more views, and so much more!<\/p><p>And now, we will walk you through the ins and outs of your Instagram Insights, what each metric means, and how you can use this knowledge to create a winning content marketing!<\/p><p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><h3 style=\"text-align: center;\"><strong>How To Access Your Instagram Insights?<\/strong><\/h3><p>\u00a0<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>First, you must have a business profile to use Instagram Insights. If you haven\u2019t transitioned over to a business profile yet, fret not as it can be done in just a couple of minutes. Just follow the tutorial below:-<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25daa30 elementor-widget elementor-widget-video\" data-id=\"25daa30\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jdKHAX2_xFs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240e46e elementor-widget elementor-widget-heading\" data-id=\"240e46e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Do Those Instagram Insights Mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a6c69 elementor-widget elementor-widget-text-editor\" data-id=\"a9a6c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When exploring Instagram Insights, you\u2019ll come across many difference terms, graphs and data which all indicate important metrics. Now, we will take you go thru all the Instagram Insights one-by-one, describing the meaning of each of these figures so you can make use all these valuable data as one of the growth hacking strategies to skyrocket your followers, engagements and even sales!<\/p><p>Let\u2019s start by tapping the menu button which located at the top right corner and click on \u201cInsights\u201d, and then you will find it split into 3 tabs:\u00a0<strong>content<\/strong>,\u00a0<strong>activity<\/strong>\u00a0and\u00a0<strong>audience<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cc1265 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2cc1265\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f3efa6e\" data-id=\"f3efa6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00570fe elementor-widget elementor-widget-image\" data-id=\"00570fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1077\" height=\"2265\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram.jpg\" class=\"attachment-full size-full wp-image-78608\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram.jpg 1077w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram-143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram-487x1024.jpg 487w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram-768x1615.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram-730x1536.jpg 730w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-settings-on-instagram-974x2048.jpg 974w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d5dbf54\" data-id=\"d5dbf54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9376dc5 elementor-widget elementor-widget-image\" data-id=\"9376dc5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1081\" height=\"2265\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights-.jpg\" class=\"attachment-full size-full wp-image-78609\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights-.jpg 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights--143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights--489x1024.jpg 489w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights--768x1609.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights--733x1536.jpg 733w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-instagram-insights--977x2048.jpg 977w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-80564fb\" data-id=\"80564fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b279e elementor-widget elementor-widget-image\" data-id=\"17b279e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1077\" height=\"2265\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience.jpg\" class=\"attachment-full size-full wp-image-78610\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience.jpg 1077w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience-143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience-487x1024.jpg 487w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience-768x1615.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience-730x1536.jpg 730w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/3-subsection-content-activity-and-audience-974x2048.jpg 974w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-df37ab6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"df37ab6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbf5d1 elementor-widget elementor-widget-text-editor\" data-id=\"2fbf5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Content<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Sometimes create compelling content proves to be quite challenging and a lot of marketers feel like they\u2019re lost in the woods. Fret not as Instagram Insights can be your life saver. You\u2019ll able to find a content tab under Instagram Insights which is related to individual posts that you have published on profile, which can split into: feed posts, stories and promotions.<\/p><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Feed Posts<\/strong><\/li><\/ul><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>All the important Instagram insights of those contents on your feed from the past 2 years is available here. You can sort your insights by type of content (videos or photos), metric and time period.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b60cd75 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b60cd75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-91be0c2\" data-id=\"91be0c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6484748 elementor-widget elementor-widget-image\" data-id=\"6484748\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"2268\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts-.jpg\" class=\"attachment-full size-full wp-image-78611\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts-.jpg 1074w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts--142x300.jpg 142w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts--485x1024.jpg 485w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts--768x1622.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts--727x1536.jpg 727w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Feed-posts--970x2048.jpg 970w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff5d101\" data-id=\"ff5d101\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e09750 elementor-widget elementor-widget-image\" data-id=\"1e09750\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"2263\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts-.jpg\" class=\"attachment-full size-full wp-image-78612\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts-.jpg 1078w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts--143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts--488x1024.jpg 488w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts--768x1612.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts--732x1536.jpg 732w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-feed-posts--976x2048.jpg 976w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ab799d\" data-id=\"0ab799d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e98e65f elementor-widget elementor-widget-image\" data-id=\"e98e65f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"2261\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter-.jpg\" class=\"attachment-full size-full wp-image-78613\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter-.jpg 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter--143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter--490x1024.jpg 490w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter--768x1606.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter--734x1536.jpg 734w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Metrics-for-feed-posts-filter--979x2048.jpg 979w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c7891 elementor-widget elementor-widget-spacer\" data-id=\"a3c7891\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153ba02 elementor-widget elementor-widget-text-editor\" data-id=\"153ba02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>These are the Instagram insights you can filter by and what they mean:-<br \/><strong>Calls \u2013<\/strong>\u00a0The number of unique users that follow the call-to-action to phone call.<br \/><strong>Comments \u2013<\/strong>\u00a0The number of comments on your post.<br \/><strong>Emails \u2013<\/strong>\u00a0The number of unique users that follow the call-to-action to send an email.<br \/><strong>Engagement \u2013<\/strong>\u00a0The number of unique users that liked, commented or saved your post.<br \/><strong>Follows \u2013<\/strong>\u00a0The number of users that started following you after seeing your post.<br \/><strong>Get Directions \u2013<\/strong>\u00a0The number of users who tapped Get Directions because of your post.<br \/><strong>Impressions \u2013<\/strong>\u00a0The total number of times your post has been seen.<br \/><strong>Likes \u2013<\/strong>\u00a0The total number of likes on your post.<br \/><strong>Profile Visits \u2013<\/strong>\u00a0The number of times your profile was viewed after seeing your post.<br \/><strong>Reach \u2013<\/strong>\u00a0The number of unique users that have seen your post.<br \/><strong>Saved \u2013<\/strong>\u00a0The number of unique users that saved your post.<br \/><strong>Shares \u2013<\/strong>\u00a0The number of users that shared your post.<br \/><strong>Website Clicks \u2013<\/strong>\u00a0The number of times your website link was clicked after seeing your post.<\/p><p>Clicking on each post then tap on \u201cView Insights\u201d, you can get to open the in-depth analytics of your posts. Under this section of Instagram Insights, you can see the total interactions for each post, the breakdown of the engagements, and also most interestingly, the breakdown of the impressions which includes where all your audiences came from: be it hashtags, directly through your profile, home feed or other.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e433e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e433e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8b0924\" data-id=\"c8b0924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea056a elementor-widget elementor-widget-image\" data-id=\"eea056a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"2236\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post.jpg\" class=\"attachment-full size-full wp-image-78614\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post.jpg 1068w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post-143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post-489x1024.jpg 489w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post-768x1608.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post-734x1536.jpg 734w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Click-on-View-Insights-for-your-post-978x2048.jpg 978w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46a598c\" data-id=\"46a598c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb83de8 elementor-widget elementor-widget-image\" data-id=\"eb83de8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1079\" height=\"2271\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post.jpg\" class=\"attachment-full size-full wp-image-78615\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post.jpg 1079w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post-143x300.jpg 143w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post-487x1024.jpg 487w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post-768x1616.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post-730x1536.jpg 730w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interactions-and-discovery-for-a-Instagram-post-973x2048.jpg 973w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e35570 elementor-widget elementor-widget-spacer\" data-id=\"1e35570\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d4f5e elementor-widget elementor-widget-text-editor\" data-id=\"e8d4f5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>From here, you can get to know that what type of content is performing best with your target audience and also get to see the positive impact of hashtag strategy for both followers and non-followers to reach you.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Stories<\/strong><\/li><\/ul><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Using Instagram Insights for stories can come out a conclusion on the type of content that works best for your account. There is no doubt that all these metric shed light on how users react to your stories, which can help you plan story strategy well. Just like feed posts under the content section, you can also filter the insights based on the metrics below:-<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b4dbcf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b4dbcf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e685d19\" data-id=\"e685d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0448b59 elementor-widget elementor-widget-image\" data-id=\"0448b59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"2265\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights.jpg\" class=\"attachment-full size-full wp-image-78616\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights.jpg 1074w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights-142x300.jpg 142w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights-486x1024.jpg 486w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights-768x1620.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights-728x1536.jpg 728w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Stories-for-Instagram-Insights-971x2048.jpg 971w\" sizes=\"(max-width: 1074px) 100vw, 1074px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e19db86\" data-id=\"e19db86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ebe90b elementor-widget elementor-widget-image\" data-id=\"0ebe90b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2340\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics.jpg\" class=\"attachment-full size-full wp-image-78617\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics.jpg 1080w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics-138x300.jpg 138w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics-473x1024.jpg 473w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics-768x1664.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics-709x1536.jpg 709w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Filter-for-Instagram-stories-metrics-945x2048.jpg 945w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f48f863\" data-id=\"f48f863\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff1662 elementor-widget elementor-widget-image\" data-id=\"eff1662\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"2340\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories.jpg\" class=\"attachment-full size-full wp-image-78618\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories.jpg 1080w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories-138x300.jpg 138w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories-473x1024.jpg 473w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories-768x1664.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories-709x1536.jpg 709w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/List-of-metrics-to-filter-Instagram-Stories-945x2048.jpg 945w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-39361fb elementor-widget elementor-widget-spacer\" data-id=\"39361fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a04b7 elementor-widget elementor-widget-text-editor\" data-id=\"81a04b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Impressions \u2013<\/strong>\u00a0The number of times your Instagram Story has been viewed.<br \/><strong>Reach \u2013<\/strong>\u00a0The number of unique users that viewed the post on your Instagram story.<br \/><strong>Exited \u2013<\/strong>\u00a0The number of times a user swiped away from a specific story.<br \/><strong>Replies \u2013<\/strong>\u00a0The number of replies to a particular story.<br \/><strong>Viewers \u2013<\/strong>\u00a0The specific users that have seen a particular post on your story.<br \/><strong>Forward \u2013<\/strong>\u00a0The number of users that skipped this story.<br \/><strong>Backwards \u2013\u00a0<\/strong>The number of users that went back from this story.<br \/><strong>Next Story \u2013\u00a0<\/strong>The number of taps to the next account\u2019s story.<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>In fact, navigation section offers key performance indicators, such as forward, back, next story and exited to let you have a better understanding of your audience\u2019s interest in your Stories. For example, a large proportion of back clicks would telling you that the previous story was highly relevant to your audience as they rewatched it.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f545785 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f545785\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b807cc\" data-id=\"0b807cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7ea79 elementor-widget elementor-widget-image\" data-id=\"3c7ea79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1593\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions.jpg\" class=\"attachment-full size-full wp-image-78619\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions.jpg 1080w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions-203x300.jpg 203w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions-694x1024.jpg 694w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions-768x1133.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-interactions-1041x1536.jpg 1041w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-102a623\" data-id=\"102a623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01a8407 elementor-widget elementor-widget-image\" data-id=\"01a8407\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"1591\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery.jpg\" class=\"attachment-full size-full wp-image-78620\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery.jpg 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-204x300.jpg 204w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-696x1024.jpg 696w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-768x1130.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-1044x1536.jpg 1044w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-489c343 elementor-widget elementor-widget-spacer\" data-id=\"489c343\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6edab elementor-widget elementor-widget-text-editor\" data-id=\"8b6edab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Promotions<\/strong><\/li><\/ul><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>If you\u2019ve published any promotions or running paid ads for your Instagram account, there is some metrics that under promotion subsection that you can\u2019t afford to miss! At here, you can view:-<\/p><p>\u2013 The number of profile visits from your promotional posts.<br \/>\u2013 The number of impressions, reach and engagement on the post.<br \/>\u2013 The gender, age and location of the users who viewed the post.<\/p><p>With all these information from Instagram Insights, it\u2019s easy for you to evaluate your paid promotional campaigns, and view which posts were most effective in reaching the business objectives you set.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2b0b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad2b0b5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a3352 elementor-widget elementor-widget-text-editor\" data-id=\"c4a3352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Activity<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>As the name might suggest, these insights indicate how people engage with your Instagram. At here, you\u2019ll find there is 2 sets of insights: interactions and discovery. Let\u2019s find out what each statistic means to your business!<\/p><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Interactions<\/strong><\/li><\/ul><p>These insights indicate the number of actions that audiences took on your profile in the past week, things like visit to your profile, click on your website link or tap on your email tab. Here\u2019s what the list of metric you will see under the interaction section:-<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78621 size-full\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Interaction-metrics-for-instagram-insights-228x300-1.jpg\" alt=\"\" width=\"228\" height=\"300\" \/><\/p><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Profile Visits \u2013<\/strong>\u00a0The number of users that have visited your Instagram profile.<br \/><strong>Website Clicks \u2013<\/strong>\u00a0The amount of users who have clicked on the website link in your bio.<br \/><strong>Emails \u2013<\/strong>\u00a0The number of users have tapped on Email on your profile.<br \/><strong>Calls \u2013<\/strong>\u00a0The number of users have tapped on Call on your profile.<\/p><p>Not only you can get a better understanding of which day of the week has the most interactions, but it also helps you better plan and schedule your posts to reach the most possible audience. For example, you find that there\u2019s a higher uptick for a specific weekday. This could be an opportunity to share your latest promotion and updates during that day so the message can be reached to more audiences.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Discovery<\/strong><\/li><\/ul><p>The next subsection displays the insights that indicate where your content was seen, including where those audience get to discover your post using two key metrics: reach and impressions.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78622 size-full\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Discovery-for-Instagram-Insights-269x300-1.jpg\" alt=\"\" width=\"269\" height=\"300\" \/><\/p><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Reach \u2013<\/strong>\u00a0The number of unique users that have seen any of your posts.<br \/><strong>Impressions \u2013<\/strong>\u00a0The total number of times that all your posts have been seen.<\/p><p>Without a doubt, this week-by-week metrics is highly valuable, as you can compare the reach when you\u2019re running certain campaigns or promotion. Tracking all these data is a great way for you to know that whether your efforts to promote a specific campaign is successful or not, and whether your team should be coming out similar campaign in future.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6f419 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"de6f419\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6026edf elementor-widget elementor-widget-text-editor\" data-id=\"6026edf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>Audience\u00a0<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Want to gain more followers to your brand? It\u2019s a good idea to start with by analyzing your audience demographics and get a better understanding of who your followers are, where they live, as well as see how your follower number has changed compare to the previous week.<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>If you want to get more followers on Instagram, it\u2019s important that you know who you\u2019re trying to attract. Within the Audience tab of Instagram Insights, you\u2019ll find there is a total of 4 sets of data about your followers:-<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4ee2a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1e4ee2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d05aed\" data-id=\"5d05aed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175faaf elementor-widget elementor-widget-image\" data-id=\"175faaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"2123\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1.jpg\" class=\"attachment-full size-full wp-image-78624\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1.jpg 1043w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1-147x300.jpg 147w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1-503x1024.jpg 503w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1-768x1563.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1-755x1536.jpg 755w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-Insight-locations-and-age-1-1006x2048.jpg 1006w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b3f11da\" data-id=\"b3f11da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832d680 elementor-widget elementor-widget-image\" data-id=\"832d680\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"1591\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery.jpg\" class=\"attachment-full size-full wp-image-78620\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery.jpg 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-204x300.jpg 204w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-696x1024.jpg 696w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-768x1130.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Individual-stories-insight-Discovery-1044x1536.jpg 1044w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f42bf8c\" data-id=\"f42bf8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767f8e4 elementor-widget elementor-widget-image\" data-id=\"767f8e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1077\" height=\"1981\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers.jpg\" class=\"attachment-full size-full wp-image-78625\" alt=\"\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers.jpg 1077w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers-163x300.jpg 163w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers-557x1024.jpg 557w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers-768x1413.jpg 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Audience-insight-gender-and-followers-835x1536.jpg 835w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac93293 elementor-widget elementor-widget-spacer\" data-id=\"ac93293\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6878c9 elementor-widget elementor-widget-text-editor\" data-id=\"f6878c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gender \u2013<\/strong>\u00a0The gender distribution of your followers, either female or male.<br \/><strong>Age Range \u2013<\/strong>\u00a0The age distribution of your followers.<br \/><strong>Top Locations \u2013<\/strong>\u00a0The cities and countries of your followers.<br \/><strong>Followers \u2013<\/strong>\u00a0The average time in which your followers are most active on Instagram, by hours or days.<\/p><p>Knowing where your audience lives, how old they are, and at what times they\u2019re most likely to engage with your content are great for fine-tuning your content strategy. Luckily, Instagram Insights make discovering this kind of valuable information easy peasy lemon squeezy, and you can access it right at your fingertips without paying a cents!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44426ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44426ca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5efa43 elementor-widget elementor-widget-text-editor\" data-id=\"d5efa43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All in all, it\u2019s a fact that the more information you collect about your Instagram performance and learn about your audiences, the easier it is to develop a content marketing strategy that really resonates with them. Don\u2019t wait, get more engagements on your content by tracking impressions, reach, and more with Instagram Insights today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd678f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"cd678f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-249a30a\" data-id=\"249a30a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbc9a63 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dbc9a63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/account.easyparcel.com\/register?client_id=c575e8cd-aa46-46db-8308-e18d25bb76c6&#038;redirect_uri=https%3A%2F%2Fapp.easyparcel.com%2Feasyaccount%2Fcallback&#038;state=eyJjbGllbnRfaWQiOiI1M2FmYmQzMS05OGI2LTQ3ODctOWYzOC1kMDY5ZGRkN2RiM2QiLCJyZWRpcmVjdF91cmkiOiJodHRwczovL2FwcC5lYXN5cGFyY2VsLmNvbS9sb2dpbi9vYXV0aC9jYWxsYmFjayIsInN0YXRlIjoibnVsbCIsImNvdW50cnkiOiJteSIsImxhbmciOiJlbiJ9&#038;country=my\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up EasyParcel For FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f07472f\" data-id=\"f07472f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce68fd3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ce68fd3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book My Shipments<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that marketer love data. When it comes to social media, our love for data doesn\u2019t fade with\u00a0Instagram Insights. Diving into your Instagram analytics is more than just finding out which image, video, or story performed best, it helps every business better understand their right audience, post engaging content, get more views, and so much more! And now, we will walk you through the ins and outs of your Instagram Insights, what each metric means, and how you can use this knowledge to create a winning content marketing! How To Access Your Instagram Insights? First, you must have a business profile to use Instagram Insights. If you haven\u2019t transitioned over to a business profile yet, fret not as it can be done in just a couple of minutes. Just follow the tutorial below:- What Do Those Instagram Insights Mean? When exploring Instagram Insights, you\u2019ll come across many difference terms, graphs and data which all indicate important metrics. Now, we will take you go thru all the Instagram Insights one-by-one, describing the meaning of each of these figures so you can make use all these valuable data as one of the growth hacking strategies to skyrocket your followers, engagements and even sales! Let\u2019s start by tapping the menu button which located at the top right corner and click on \u201cInsights\u201d, and then you will find it split into 3 tabs:\u00a0content,\u00a0activity\u00a0and\u00a0audience. Content Sometimes create compelling content proves to be quite challenging and a lot of marketers feel like they\u2019re lost in the woods. Fret not as Instagram Insights can be your life saver. You\u2019ll able to find a content tab under Instagram Insights which is related to individual posts that you have published on profile, which can split into: feed posts, stories and promotions. Feed Posts All the important Instagram insights of those contents on your feed from the past 2 years is available here. You can sort your insights by type of content (videos or photos), metric and time period. These are the Instagram insights you can filter by and what they mean:- Calls \u2013\u00a0The number of unique users that follow the call-to-action to phone call. Comments \u2013\u00a0The number of comments on your post. Emails \u2013\u00a0The number of unique users that follow the call-to-action to send an email. Engagement \u2013\u00a0The number of unique users that liked, commented or saved your post. Follows \u2013\u00a0The number of users that started following you after seeing your post. Get Directions \u2013\u00a0The number of users who tapped Get Directions because of your post. Impressions \u2013\u00a0The total number of times your post has been seen. Likes \u2013\u00a0The total number of likes on your post. Profile Visits \u2013\u00a0The number of times your profile was viewed after seeing your post. Reach \u2013\u00a0The number of unique users that have seen your post. Saved \u2013\u00a0The number of unique users that saved your post. Shares \u2013\u00a0The number of users that shared your post. Website Clicks \u2013\u00a0The number of times your website link was clicked after seeing your post. Clicking on each post then tap on \u201cView Insights\u201d, you can get to open the in-depth analytics of your posts. Under this section of Instagram Insights, you can see the total interactions for each post, the breakdown of the engagements, and also most interestingly, the breakdown of the impressions which includes where all your audiences came from: be it hashtags, directly through your profile, home feed or other. From here, you can get to know that what type of content is performing best with your target audience and also get to see the positive impact of hashtag strategy for both followers and non-followers to reach you. Stories Using Instagram Insights for stories can come out a conclusion on the type of content that works best for your account. There is no doubt that all these metric shed light on how users react to your stories, which can help you plan story strategy well. Just like feed posts under the content section, you can also filter the insights based on the metrics below:- Impressions \u2013\u00a0The number of times your Instagram Story has been viewed. Reach \u2013\u00a0The number of unique users that viewed the post on your Instagram story. Exited \u2013\u00a0The number of times a user swiped away from a specific story. Replies \u2013\u00a0The number of replies to a particular story. Viewers \u2013\u00a0The specific users that have seen a particular post on your story. Forward \u2013\u00a0The number of users that skipped this story. Backwards \u2013\u00a0The number of users that went back from this story. Next Story \u2013\u00a0The number of taps to the next account\u2019s story. In fact, navigation section offers key performance indicators, such as forward, back, next story and exited to let you have a better understanding of your audience\u2019s interest in your Stories. For example, a large proportion of back clicks would telling you that the previous story was highly relevant to your audience as they rewatched it. Promotions If you\u2019ve published any promotions or running paid ads for your Instagram account, there is some metrics that under promotion subsection that you can\u2019t afford to miss! At here, you can view:- \u2013 The number of profile visits from your promotional posts. \u2013 The number of impressions, reach and engagement on the post. \u2013 The gender, age and location of the users who viewed the post. With all these information from Instagram Insights, it\u2019s easy for you to evaluate your paid promotional campaigns, and view which posts were most effective in reaching the business objectives you set. Activity As the name might suggest, these insights indicate how people engage with your Instagram. At here, you\u2019ll find there is 2 sets of insights: interactions and discovery. Let\u2019s find out what each statistic means to your business! Interactions These insights indicate the number of actions that audiences took on your profile in the past week, things like visit to your profile, click on your website link or tap on your email tab. Here\u2019s what the list of metric you will see under the interaction<\/p>\n","protected":false},"author":6,"featured_media":78606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47],"tags":[],"class_list":["post-24183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends","category-announcements"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Instagram Insights: A Comprehensive Guide<\/title>\n<meta name=\"description\" content=\"Discover the meaning behind Instagram Insights with EasyParcel. 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Diving into your Instagram analytics is more than just finding out which image, video, or story performed best, it helps every business better understand their right audience, post engaging content, get more views, and so much more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyParcel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyParcel.my\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-21T08:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T09:16:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2022\/06\/Pick-Up-Drop-Off-vector-04-side.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sharon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:site\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sharon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/\"},\"author\":{\"name\":\"sharon\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1\"},\"headline\":\"The Ultimate Guide Of Instagram Insights: What Do They Mean?\",\"datePublished\":\"2019-05-21T08:09:43+00:00\",\"dateModified\":\"2024-11-29T09:16:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/\"},\"wordCount\":1533,\"publisher\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Key-Instagram-Insights-That-Help-You-Undertanding-Your-Marketing-Perfomance.jpg\",\"articleSection\":[\"eCommerce Growth\",\"Promotions &amp; Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/\",\"name\":\"Understanding Instagram Insights: A Comprehensive Guide\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/instagram-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Key-Instagram-Insights-That-Help-You-Undertanding-Your-Marketing-Perfomance.jpg\",\"datePublished\":\"2019-05-21T08:09:43+00:00\",\"dateModified\":\"2024-11-29T09:16:11+00:00\",\"description\":\"Discover the meaning behind Instagram Insights with EasyParcel. 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