{"id":24483,"date":"2019-05-28T18:00:33","date_gmt":"2019-05-28T10:00:33","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=24483"},"modified":"2024-11-29T17:07:17","modified_gmt":"2024-11-29T09:07:17","slug":"abandoned-cart-email","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/","title":{"rendered":"No Cart Left Behind: Recover Lost Sales With Abandoned Cart Email"},"content":{"rendered":"\t\t
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Are you spending lots of hard-earned money on driving shoppers to your website, yet not seeing the increase of revenue? If that sounds like you, fret not as you\u2019re not alone.<\/p>

According to\u00a0SaleCycle<\/a>\u00a0data, one of the biggest leakages for most eCommerce businesses in their sales and marketing funnel is a mind-numbing of\u00a075.6% shoppers<\/strong>\u00a0who added products into their cart but then\u00a0abandon it without completing purchase<\/strong>.<\/p>

That\u2019s a lot of potential revenue lost, but it doesn\u2019t mean you have to throw in the towel yet. Even though we can\u2019t eliminate cart abandonment entirely, we can actually minimize the likelihood of it happening via\u00a0abandoned cart email<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is abandoned cart email?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As the name might suggest, an abandoned cart email is a follow-up reminder sent to someone who has added products in their cart and then left the website without purchasing. By sending it, you\u2019re actually enticing your customers to come back to purchase what they are already have intent to bring it home.<\/p>

But, what are the emails supposed to look like? We\u2019ve compiled the\u00a0best examples of abandoned cart emails<\/strong>\u00a0we could find. Sneak peak below!<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

1. Away \u2013 keep it specific and simple<\/strong><\/p><\/div><\/div>

Never overload your customers with information. Instead, you should focus on what\u2019s necessary encourage the customers return to their cart and complete their abandoned order. The best is to show people their forgotten item in cart and remind them of what they\u2019re potentially missing out on if they don\u2019t act fast.<\/p>

You can mention some basic info for those abandoned items and even illustrate it with images. The best example is Away as they also included tracking in the links to direct customers back to their online store.<\/p>

\"\"<\/p>

Source:\u00a0Away<\/a><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Fabletics \u2013 use low commitment calls-to-action<\/strong><\/p><\/div><\/div>

Using a great calls-to-action has a big impact on your email\u2019s effectiveness to convert shoppers into customers. However, asking a customer to buy from you is one of the highest levels of commitment that might scare them away from your brand.<\/p>

Hence, instead of using words like \u201cbuy,\u201d \u201cpay,\u201d or \u201ccheckout\u201d for your email CTAs, you could reduce the scope of commitment by rephrasing to \u201cVisit Your Cart\u201d, \u201cReturn to Cart\u201d or \u201cSee Your Favorites Again\u201d for your CTAs as Fabletics do.<\/p>

\"\"<\/p>

Source:\u00a0Fabletics<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Casper \u2013 include customer reviews and testimonial\u00a0<\/strong><\/p><\/div><\/div>

Nowadays, shoppers not only demand specific details from sellers, but feedback from people like them as well. The transparency established by customer\u2019s reviews even exceeded the importance of the family\/friend recommendations or whether or not there was free shipping.<\/p>

It\u2019s a fact that if you\u2019re in doubt when completing your purchase, a little nudge with customer reviews or testimonials might do the trick. And Casper, an e-commerce that sells mattresses and bed linen, knows this very well!<\/p><\/div><\/div>

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Source:\u00a0Casper<\/a><\/em><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. Ralph Lauran \u2013 insert product recommendation\u00a0<\/strong><\/p><\/div><\/div>

Sometimes, offering alternatives to abandoned cart items can help recover a missed sales opportunity. It is due to shoppers might not fully satisfied with the items they added in their cart, that\u2019s why they abandoned it at the end. However, they might be interested in similar items that they didn\u2019t notice on your website.<\/p>

Fret not as insert similar items doesn\u2019t turn the focus away from the abandoned cart items. Ralph Lauran could be a great example as they included similar items in their abandoned cart email to encourage purchase.<\/p>

\"\"<\/p>

Source:\u00a0Ralph Lauren<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5. Levis \u2013 offer a discount\u00a0<\/strong><\/p><\/div><\/div>

It\u2019s a fact that everyone like discounts! With that in mind, you can actually offer an incentive that is exclusive for those who leave your website without done the purchasing. Maybe your products are more expensive than they originally thought, or they were surprised by shipping charges added at the end of the order.<\/p>

To avoid all the efforts down the drain, you can offer a discount in abandoned cart email, it could be the final push to make the sales back to you again. Bear in mind that, you shouldn\u2019t give away discount too much, too often, as people might hold off on buying items at full price as they come to expect it.<\/p>

Below is how Levis uses a discount as an incentive in their abandoned cart email.<\/p>

\"\"<\/p>

Source:\u00a0Levis<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6. Brooklinen \u2013 l<\/strong>everage the fear of missing out<\/strong><\/p><\/div><\/div>

Using the fear of missing out (FOMO) is an effective psychological trigger for any marketing message, and your abandoned cart email is no exception. With this, you\u2019re sending a message to remind your customers that they\u2019re almost missing out on items in their cart, and invites them to come back and complete the order.<\/p>

A New York-based sheet company \u2013 Brooklinen has well-placed FOMO in their abandoned cart email with the giant \u201cWe\u2019ve reserved your cart for the next 72 hours\u201d statement. Let\u2019s admin it: this kind of message are able to draw you back in and make the purchase decision within short period as we all fear of not getting the deal.<\/p>

\"\"<\/p>

Source:\u00a0Brooklinen<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Too many eCommerce businesses leave serious money on the table because they don\u2019t send people a gentle reminder that they left something behind. We hope that these examples have brought you closer to creating an awesome abandoned cart email that works for your brand. Try to jog your customer\u2019s memory with abandoned cart email today and share us your experience!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisit To EasyParcel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Are you spending lots of hard-earned money on driving shoppers to your website, yet not seeing the increase of revenue? If that sounds like you, fret not as you\u2019re not alone. According to\u00a0SaleCycle\u00a0data, one of the biggest leakages for most eCommerce businesses in their sales and marketing funnel is a mind-numbing of\u00a075.6% shoppers\u00a0who added products into their cart but then\u00a0abandon it without completing purchase. That\u2019s a lot of potential revenue lost, but it doesn\u2019t mean you have to throw in the towel yet. Even though we can\u2019t eliminate cart abandonment entirely, we can actually minimize the likelihood of it happening via\u00a0abandoned cart email. What is abandoned cart email? As the name might suggest, an abandoned cart email is a follow-up reminder sent to someone who has added products in their cart and then left the website without purchasing. By sending it, you\u2019re actually enticing your customers to come back to purchase what they are already have intent to bring it home. But, what are the emails supposed to look like? We\u2019ve compiled the\u00a0best examples of abandoned cart emails\u00a0we could find. Sneak peak below! 1. Away \u2013 keep it specific and simple Never overload your customers with information. Instead, you should focus on what\u2019s necessary encourage the customers return to their cart and complete their abandoned order. The best is to show people their forgotten item in cart and remind them of what they\u2019re potentially missing out on if they don\u2019t act fast. You can mention some basic info for those abandoned items and even illustrate it with images. The best example is Away as they also included tracking in the links to direct customers back to their online store. Source:\u00a0Away 2. Fabletics \u2013 use low commitment calls-to-action Using a great calls-to-action has a big impact on your email\u2019s effectiveness to convert shoppers into customers. However, asking a customer to buy from you is one of the highest levels of commitment that might scare them away from your brand. Hence, instead of using words like \u201cbuy,\u201d \u201cpay,\u201d or \u201ccheckout\u201d for your email CTAs, you could reduce the scope of commitment by rephrasing to \u201cVisit Your Cart\u201d, \u201cReturn to Cart\u201d or \u201cSee Your Favorites Again\u201d for your CTAs as Fabletics do. Source:\u00a0Fabletics 3. Casper \u2013 include customer reviews and testimonial\u00a0 Nowadays, shoppers not only demand specific details from sellers, but feedback from people like them as well. The transparency established by customer\u2019s reviews even exceeded the importance of the family\/friend recommendations or whether or not there was free shipping. It\u2019s a fact that if you\u2019re in doubt when completing your purchase, a little nudge with customer reviews or testimonials might do the trick. And Casper, an e-commerce that sells mattresses and bed linen, knows this very well! Source:\u00a0Casper 4. Ralph Lauran \u2013 insert product recommendation\u00a0 Sometimes, offering alternatives to abandoned cart items can help recover a missed sales opportunity. It is due to shoppers might not fully satisfied with the items they added in their cart, that\u2019s why they abandoned it at the end. However, they might be interested in similar items that they didn\u2019t notice on your website. Fret not as insert similar items doesn\u2019t turn the focus away from the abandoned cart items. Ralph Lauran could be a great example as they included similar items in their abandoned cart email to encourage purchase. Source:\u00a0Ralph Lauren 5. Levis \u2013 offer a discount\u00a0 It\u2019s a fact that everyone like discounts! With that in mind, you can actually offer an incentive that is exclusive for those who leave your website without done the purchasing. Maybe your products are more expensive than they originally thought, or they were surprised by shipping charges added at the end of the order. To avoid all the efforts down the drain, you can offer a discount in abandoned cart email, it could be the final push to make the sales back to you again. Bear in mind that, you shouldn\u2019t give away discount too much, too often, as people might hold off on buying items at full price as they come to expect it. Below is how Levis uses a discount as an incentive in their abandoned cart email. Source:\u00a0Levis 6. Brooklinen \u2013 leverage the fear of missing out Using the fear of missing out (FOMO) is an effective psychological trigger for any marketing message, and your abandoned cart email is no exception. With this, you\u2019re sending a message to remind your customers that they\u2019re almost missing out on items in their cart, and invites them to come back and complete the order. A New York-based sheet company \u2013 Brooklinen has well-placed FOMO in their abandoned cart email with the giant \u201cWe\u2019ve reserved your cart for the next 72 hours\u201d statement. Let\u2019s admin it: this kind of message are able to draw you back in and make the purchase decision within short period as we all fear of not getting the deal. Source:\u00a0Brooklinen Too many eCommerce businesses leave serious money on the table because they don\u2019t send people a gentle reminder that they left something behind. We hope that these examples have brought you closer to creating an awesome abandoned cart email that works for your brand. Try to jog your customer\u2019s memory with abandoned cart email today and share us your experience! Visit To EasyParcel<\/p>\n","protected":false},"author":6,"featured_media":78596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47],"tags":[],"class_list":["post-24483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends","category-announcements"],"contentshake_article_id":"","yoast_head":"\nNo Cart Left Behind: Recover Lost Sales Easily - EasyParcel MY<\/title>\n<meta name=\"description\" content=\"Implement strategies to recover lost sales with our abandoned cart email feature. 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Don\u2019t let potential customers slip away!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyParcel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyParcel.my\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-28T10:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T09:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Adam-Mira-having-an-abandoned-cart-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sharon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:site\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sharon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/\"},\"author\":{\"name\":\"sharon\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1\"},\"headline\":\"No Cart Left Behind: Recover Lost Sales With Abandoned Cart Email\",\"datePublished\":\"2019-05-28T10:00:33+00:00\",\"dateModified\":\"2024-11-29T09:07:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/\"},\"wordCount\":914,\"publisher\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Adam-Mira-having-an-abandoned-cart-email.jpg\",\"articleSection\":[\"eCommerce Growth\",\"Promotions & Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/\",\"name\":\"No Cart Left Behind: Recover Lost Sales Easily - EasyParcel MY\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/abandoned-cart-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/05\/Adam-Mira-having-an-abandoned-cart-email.jpg\",\"datePublished\":\"2019-05-28T10:00:33+00:00\",\"dateModified\":\"2024-11-29T09:07:17+00:00\",\"description\":\"Implement strategies to recover lost sales with our abandoned cart email feature. 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