{"id":25367,"date":"2019-07-02T17:39:33","date_gmt":"2019-07-02T09:39:33","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=25367"},"modified":"2024-12-10T17:31:54","modified_gmt":"2024-12-10T09:31:54","slug":"referral-marketing","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/referral-marketing\/","title":{"rendered":"The &#8220;Best Practice&#8221; Referral Marketing &#038; The Strategies You Can Steal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25367\" class=\"elementor elementor-25367\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78dff51d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"78dff51d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ce7615\" data-id=\"54ce7615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d94ebb elementor-widget elementor-widget-text-editor\" data-id=\"24d94ebb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By nature, human beings are social animals. Our default mode is to be surrounded by friends and share our personal experience with others.<\/p><p>It\u2019s a fact that a highly satisfied customers can do a lot of legwork for your business. And when\u00a0<strong>92% of people trust word-of-mouth referrals<\/strong>, especially from people they know, why not take advantage of this\u00a0<strong>referral marketing<\/strong>\u00a0strategy?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c39ff0 elementor-widget elementor-widget-heading\" data-id=\"3c39ff0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Referral Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7f730 elementor-widget elementor-widget-text-editor\" data-id=\"ef7f730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In simple words, referral marketing is\u00a0<strong>spreading the word about your product or service via existing customers<\/strong>. It is essential free way to grow your business as your existing customers will bring in their friends to your business so they can try out your brand, increasing long term revenue whether for products or services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ebb3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95ebb3a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec9331 elementor-widget elementor-widget-heading\" data-id=\"dec9331\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do You Need Referral Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac5450 elementor-widget elementor-widget-text-editor\" data-id=\"9ac5450\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Normally, referral marketing happens organically. But still, most customers will forget to tell their friends about you in real life, even if they had an incredible experience with your brand. That means, you could be losing potential revenue. Thus, the role of a referral marketing is to deliberately influence the process by giving some incentives, so that more people will spread the words about you with their friends.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26678bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26678bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5622704 elementor-widget elementor-widget-heading\" data-id=\"5622704\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Awesome Referral Marketing Examples To Make You Inspired<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068b807 elementor-widget elementor-widget-text-editor\" data-id=\"068b807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>1.\u00a0<a href=\"https:\/\/www.harrys.com\/en\/us\">Harry\u2019s<\/a>\u00a0\u2013 Refer a Friend<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Dedicated to collect the email addresses of their potential qualified customers, Harry\u2019s executed a week-long pre-launch referral program. In this great example of a referral program, their team gave away different products depending on the number of friends they referred, such as refer 10 friends and earn a free razor.<\/p><p>As the week-long campaign wrapped up, the results surpassed all expectations as they generated 100,000 leads within the first week.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-78421\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign.png\" alt=\"\" width=\"2874\" height=\"1452\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign.png 2874w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign-300x152.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign-1024x517.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign-768x388.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign-1536x776.png 1536w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Harrys-Pre-launch-Referral-Campaign-2048x1035.png 2048w\" sizes=\"(max-width: 2874px) 100vw, 2874px\" \/><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612c949 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"612c949\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54399d2 elementor-widget elementor-widget-text-editor\" data-id=\"54399d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>2.\u00a0<a href=\"https:\/\/oxwhite.com\/\">Oxwhite<\/a>\u00a0 \u2013 Invite 5 Friends &amp; Get a Classic Shirt at RM0.99\u00a0<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Without a doubt that Oxwhite\u2019s referral campaign is a huge success as they gathered more than 50,000 subscribers to their website prior launch day. In simple, Oxwhite blasted an ad that says the first 1,000 people to pre-order only need to get 5 friends to sign up on their platform, in order to get a classic white shirt at RM0.99.<\/p><p>This seemed simple enough \u2013 the top customer had almost 500 referrals under his name when he only needed 5. And all those who signed up an account with Oxwhite will be included in their email marketing list, which becomes another source of potential customers for the team to reach out to.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-78422\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Oxwhite-RM0.99-Referral-Campaign.png\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Oxwhite-RM0.99-Referral-Campaign.png 700w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Oxwhite-RM0.99-Referral-Campaign-300x171.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f9c59 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"62f9c59\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411787d elementor-widget elementor-widget-text-editor\" data-id=\"411787d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>3.\u00a0<a href=\"https:\/\/www.dropbox.com\/\">Dropbox<\/a>\u00a0\u2013 Get Up To 1GB Free Space By Inviting Your Friends\u00a0<\/strong><\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Like many startups, Dropbox struggled to grow their user base. They had turned to search engine marketing as the answer to their growth bottleneck, but it was an epic failure. It turned out that their cost per customer was $388, when they only sell it at $99. They eventually decided to make use of a double-sided referral program that inspired by Paypal, where both advocate and their friend both get 500MB bonus space. Within 15 months along with this program, they went from 100,000 users to 4,000,000 users.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-78423\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Dropbox-referral-program.png\" alt=\"\" width=\"580\" height=\"274\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Dropbox-referral-program.png 580w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2019\/07\/Dropbox-referral-program-300x142.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786d1c3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"786d1c3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1babe7 elementor-widget elementor-widget-text-editor\" data-id=\"e1babe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Before plan out your own referral marketing, here\u2019s the<strong>\u00a02 main components<\/strong>\u00a0you must optimize to ensure the success of your program:-<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>1. Incentives \u2013\u00a0<\/strong>Getting the incentive right for your referral program is 80% toward success. Think clearly about what your customers want and also able to be a meaningful incentive for the friends they are referring as well.\u00a0Here\u2019s a rule of thumb we recommend for incentives:-<\/p><ul><li>Cash incentives for something people buy once\/rarely buy, such as car and mattress.<\/li><li>Discount coupon for something people buy often, such as clothes and cosmetic.<\/li><\/ul><\/div><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p><strong>2. Promotion\u00a0<\/strong>\u2013 Everyone love offer. You can make your brand visible to your potential customer by adding in promotion into your referral marketing program. It simple \u2013 just create a referral program by adding a link to it in the header of your website or newsletter will do! It can either giving in the way of discount or a discounted price.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e022 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e3e022\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51ddd6 elementor-widget elementor-widget-text-editor\" data-id=\"c51ddd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Referral marketing can be a powerful component of your marketing strategy. Don\u2019t leave this great chance behind and wait for it to happen organically. When you set out to plan your referral marketing strategy, the single most important thing to remember is to make it easy for people to share your content and easy for people to refer your product or service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0470565 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0470565\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86f846d\" data-id=\"86f846d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e70fd8c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e70fd8c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/account.easyparcel.com\/login?client_id=c575e8cd-aa46-46db-8308-e18d25bb76c6&#038;redirect_uri=https%3A%2F%2Fapp.easyparcel.com%2Feasyaccount%2Fcallback&#038;state=eyJjbGllbnRfaWQiOiI1M2FmYmQzMS05OGI2LTQ3ODctOWYzOC1kMDY5ZGRkN2RiM2QiLCJyZWRpcmVjdF91cmkiOiJodHRwczovL2FwcC5lYXN5cGFyY2VsLmNvbS9sb2dpbi9vYXV0aC9jYWxsYmFjayIsInN0YXRlIjoie1wicGFnZV9yZWRpcmVjdF91cmlcIjpcInJlZmVycmFsXFwvaW52aXRhdGlvblwifSIsImNvdW50cnkiOiJteSIsImxhbmciOiJlbiJ9&#038;country=my\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Refer Your Friends & Earn 1% Credit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e84f03\" data-id=\"2e84f03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c954124 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c954124\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/blog.easyparcel.com\/my\/category\/shipping-tips-and-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore More eCommerce Tips Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By nature, human beings are social animals. Our default mode is to be surrounded by friends and share our personal experience with others. It\u2019s a fact that a highly satisfied customers can do a lot of legwork for your business. And when\u00a092% of people trust word-of-mouth referrals, especially from people they know, why not take advantage of this\u00a0referral marketing\u00a0strategy? What Is Referral Marketing? In simple words, referral marketing is\u00a0spreading the word about your product or service via existing customers. It is essential free way to grow your business as your existing customers will bring in their friends to your business so they can try out your brand, increasing long term revenue whether for products or services. Why Do You Need Referral Marketing? Normally, referral marketing happens organically. But still, most customers will forget to tell their friends about you in real life, even if they had an incredible experience with your brand. That means, you could be losing potential revenue. Thus, the role of a referral marketing is to deliberately influence the process by giving some incentives, so that more people will spread the words about you with their friends. Awesome Referral Marketing Examples To Make You Inspired 1.\u00a0Harry\u2019s\u00a0\u2013 Refer a Friend Dedicated to collect the email addresses of their potential qualified customers, Harry\u2019s executed a week-long pre-launch referral program. In this great example of a referral program, their team gave away different products depending on the number of friends they referred, such as refer 10 friends and earn a free razor. As the week-long campaign wrapped up, the results surpassed all expectations as they generated 100,000 leads within the first week. 2.\u00a0Oxwhite\u00a0 \u2013 Invite 5 Friends &amp; Get a Classic Shirt at RM0.99\u00a0 Without a doubt that Oxwhite\u2019s referral campaign is a huge success as they gathered more than 50,000 subscribers to their website prior launch day. In simple, Oxwhite blasted an ad that says the first 1,000 people to pre-order only need to get 5 friends to sign up on their platform, in order to get a classic white shirt at RM0.99. This seemed simple enough \u2013 the top customer had almost 500 referrals under his name when he only needed 5. And all those who signed up an account with Oxwhite will be included in their email marketing list, which becomes another source of potential customers for the team to reach out to. 3.\u00a0Dropbox\u00a0\u2013 Get Up To 1GB Free Space By Inviting Your Friends\u00a0 Like many startups, Dropbox struggled to grow their user base. They had turned to search engine marketing as the answer to their growth bottleneck, but it was an epic failure. It turned out that their cost per customer was $388, when they only sell it at $99. They eventually decided to make use of a double-sided referral program that inspired by Paypal, where both advocate and their friend both get 500MB bonus space. Within 15 months along with this program, they went from 100,000 users to 4,000,000 users. Before plan out your own referral marketing, here\u2019s the\u00a02 main components\u00a0you must optimize to ensure the success of your program:- 1. Incentives \u2013\u00a0Getting the incentive right for your referral program is 80% toward success. Think clearly about what your customers want and also able to be a meaningful incentive for the friends they are referring as well.\u00a0Here\u2019s a rule of thumb we recommend for incentives:- Cash incentives for something people buy once\/rarely buy, such as car and mattress. Discount coupon for something people buy often, such as clothes and cosmetic. 2. Promotion\u00a0\u2013 Everyone love offer. You can make your brand visible to your potential customer by adding in promotion into your referral marketing program. It simple \u2013 just create a referral program by adding a link to it in the header of your website or newsletter will do! It can either giving in the way of discount or a discounted price. Referral marketing can be a powerful component of your marketing strategy. Don\u2019t leave this great chance behind and wait for it to happen organically. When you set out to plan your referral marketing strategy, the single most important thing to remember is to make it easy for people to share your content and easy for people to refer your product or service. Refer Your Friends &amp; Earn 1% Credit Explore More eCommerce Tips Blog<\/p>\n","protected":false},"author":6,"featured_media":78420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47],"tags":[],"class_list":["post-25367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends","category-announcements"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices for Referral Marketing - EasyParcel MY<\/title>\n<meta name=\"description\" content=\"Learn the best practices in referral marketing, strategies you can apply to enhance brand presence. 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