{"id":33352,"date":"2021-03-24T15:00:40","date_gmt":"2021-03-24T07:00:40","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=33352"},"modified":"2024-11-15T09:51:36","modified_gmt":"2024-11-15T01:51:36","slug":"sms-marketing-components","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/","title":{"rendered":"The Components of A Great SMS Marketing Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33352\" class=\"elementor elementor-33352\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3890e22d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3890e22d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31d080c9\" data-id=\"31d080c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28ff5342 elementor-widget elementor-widget-text-editor\" data-id=\"28ff5342\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Have you started to engage with your existing customers using\u00a0<strong>SMS marketing<\/strong>?<\/p><p>We bet you\u2019d think \u2013 \u201cSMS? That\u2019s an old-school way to strengthen customer relationships for an old-school business!\u201d But, it\u2019s a fact that this marketing tool comes with a\u00a0<strong>high open-rate of 98%<\/strong>\u00a0because SMS reaches people immediately on their mobile devices. If you use SMS marketing right, it can be a powerful tool to bring you a\u00a0<strong>23% conversation rate<\/strong>\u00a0and keep existing customers coming back for repeat purchases.<\/p><p>How do you make sure you\u2019re maximizing all that SMS marketing has to offer? Here\u2019s the<strong>\u00a0component that you need to include<\/strong>\u00a0<strong>when you\u2019re setting up your SMS marketing campaigns<\/strong>\u00a0to get the most out of them.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Start With A Valuable Offer<\/strong><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-76786 size-full\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02.png\" alt=\"\" width=\"1081\" height=\"1081\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02.png 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02-300x300.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02-1024x1024.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02-150x150.png 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02-768x768.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-02-650x650.png 650w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p><p>SMS are meant to be\u00a0<strong>short and straight to the point<\/strong>. Hence, you need to prioritize what you want to say when crafting an SMS.<\/p><p><strong>State your offer at the beginning<\/strong>\u00a0and skip the extra fluff. There is no doubt that everyone will be more likely to respond to an SMS crafted in a simple and direct approach \u2013 but it doesn\u2019t mean you can\u2019t include a little personality at the end of your message.<\/p><p>At the same time, you need to\u00a0<strong>ask yourself, \u201cdoes this SMS create value for my recipients?\u201d<\/strong>. If the answer is \u201cdon\u2019t know\u201d or \u201cnot sure\u201d, don\u2019t send the campaign as it might just waste your money. Put yourself in the shoes of recipients, would you like to receive SMS from a business but worthless? Definitely not.<\/p><p>All in all,\u00a0<strong>start your SMS with an offer and share the value directly<\/strong>. That way, your recipients aren\u2019t forced to keep reading to know what to do next. Invariably a percentage of your recipients will only read the 1st part of your message anyway, so you want this to catch their attention.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6a328 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c6a328\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24f3a0 elementor-widget elementor-widget-text-editor\" data-id=\"f24f3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ul><li><strong>Include A Direct Call-To-Action<\/strong><\/li><\/ul><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><img decoding=\"async\" class=\"alignnone size-full wp-image-76787\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03.png\" alt=\"\" width=\"1081\" height=\"1081\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03.png 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03-300x300.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03-1024x1024.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03-150x150.png 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03-768x768.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-03-650x650.png 650w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/div><div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>End your message with a\u00a0<strong>call-to-action<\/strong>\u00a0is aimed to\u00a0<strong>lead your recipients to know what their next move should be<\/strong>. It acts as a push on their back to keep them going.<\/p><p>It\u2019s a fact that including a clear call-to-action can have a huge impact on the effectiveness of your SMS campaigns. Telling people what to do next<strong>\u00a0takes away any question or indecision<\/strong>\u00a0that might pop up and derail your message, such as\u00a0<strong>\u201cget it now\u201d, \u201creserve your slots today\u201d, \u201cvisit our website\u201d, \u201cgrab it fast\u201d, \u201csign up for free\u201d<\/strong>\u00a0and so on.<\/p><p>A good call to action leaves your recipients with a direct path to redeem your offer and takes away any guesswork that may be involved. Be as clear as possible in your message.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f829ed9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f829ed9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98a0b9 elementor-widget elementor-widget-text-editor\" data-id=\"e98a0b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Create A Sense Of Urgency<\/strong><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-76788\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04.png\" alt=\"\" width=\"1081\" height=\"1081\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04.png 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04-300x300.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04-1024x1024.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04-150x150.png 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04-768x768.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-04-650x650.png 650w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>Let\u2019s recap: how many times have you read a message and thought \u201cI\u2019ll reply to that later,\u201d and then forgot about it? Don\u2019t get your potential customers to leave your offer like that.<\/p><p>Hence, you need to motivate them to act fast by\u00a0<strong>including an expiration on your offer<\/strong>, which is to<strong>\u00a0create a sense of urgency<\/strong>. This gives your customers an extra push to lead them to redeem the offer as fast as possible.<\/p><p>How to do that? Give your\u00a0<strong>offer a specific expiration date or a limited number of redemptions<\/strong>\u00a0for each SMS marketing campaign, such as \u201climited first 50 purchase only\u201d or \u201cflash deal for 24 hours only\u201d. Create urgency in your SMS marketing campaigns by\u00a0<strong>using words like \u201cnow,\u201d \u201cquickly,\u201d and \u201cfast\u201d<\/strong> to get your customers on the move and grab the deal.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c620bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c620bc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448f679 elementor-widget elementor-widget-text-editor\" data-id=\"448f679\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Make The Offer Exclusive<\/strong><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76789\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05.png\" alt=\"\" width=\"1081\" height=\"1081\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05.png 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05-300x300.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05-1024x1024.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05-150x150.png 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05-768x768.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-05-650x650.png 650w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p><p>It\u2019s crucial to make your customers feel that they means special to your business. An offer that anyone can grab isn\u2019t enough to create value for your customers. Let say the deal is available for anyone, it will less appeal to your targeted audience.<\/p><p>Hence, you\u2019ll need to<strong>\u00a0offer something extra for a specific group of people<\/strong>\u00a0to make them stay loyal to your brand.\u00a0That\u2019s why it\u2019s a good idea to have offers that you send only to a selected list of customers. This\u00a0<strong>helps make your list very valuable<\/strong>\u00a0which will prove to<strong>\u00a0increase your open rates<\/strong>\u00a0over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d194ff elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d194ff\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7048783 elementor-widget elementor-widget-text-editor\" data-id=\"7048783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mention Your Brand Name<\/strong><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76790\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06.png\" alt=\"\" width=\"1081\" height=\"1081\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06.png 1081w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06-300x300.png 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06-1024x1024.png 1024w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06-150x150.png 150w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06-768x768.png 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/MY-The-Components-of-a-Great-SMS-Marketing-Campaign-06-650x650.png 650w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/p><p>Nobody likes receiving a text message and not knowing who it\u2019s coming from. If you didn\u2019t let your customers know that the message is from you, then everything is just a waste. It doesn\u2019t matter how great your deals are if your audiences don\u2019t<strong>\u00a0know where to redeem them<\/strong>.<\/p><p>Include your brand name in each SMS marketing campaign is a must. It can be either \u201cEasyParcel: Up to 50%\u2026\u201d, \u201cIt\u2019s a hot deal from EasyParcel to you\u2026\u201d or \u201cGrab yours at EasyParcel:\u2026\u201d, as long as it clearly stated it\u2019s from which brand. Dropping your brand name can\u00a0<strong>help keep your business at the top of their minds<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077590d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"077590d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-952495a elementor-widget elementor-widget-text-editor\" data-id=\"952495a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thinking about which SMS service provider you should find? Psst, our marketing tool SMS Campaign is just right here for you! No hassle and technical background needed, all you need to do is just follow the components stated above to craft your text message, head over to our\u00a0<strong>SMS campaign<\/strong>\u00a0and paste your message to blast at\u00a0<strong>RM0.20 per message<\/strong>\u00a0only.<\/p><p>Don\u2019t leave the serious money on the table when you can upsell, cross-sell or even invite the existing customers back and repurchase again from you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd1fe5c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bd1fe5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5d46f\" data-id=\"0c5d46f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddecbb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ddecbb0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More SMS Campaign<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cf8d3cd\" data-id=\"cf8d3cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8630aa0 elementor-widget elementor-widget-button\" data-id=\"8630aa0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/account.easyparcel.com\/login?client_id=c575e8cd-aa46-46db-8308-e18d25bb76c6&#038;redirect_uri=https%3A%2F%2Fapp.easyparcel.com%2Feasyaccount%2Fcallback&#038;state=eyJjbGllbnRfaWQiOiI1M2FmYmQzMS05OGI2LTQ3ODctOWYzOC1kMDY5ZGRkN2RiM2QiLCJyZWRpcmVjdF91cmkiOiJodHRwczovL2FwcC5lYXN5cGFyY2VsLmNvbS9sb2dpbi9vYXV0aC9jYWxsYmFjayIsInN0YXRlIjoie1wicGFnZV9yZWRpcmVjdF91cmlcIjpcIm1hcmtldGluZy10b29sc1xcL2NhbXBhaWduXCJ9IiwiY291bnRyeSI6Im15IiwibGFuZyI6ImVuIn0%3D&#038;country=my\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Create My SMS Campaign<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you started to engage with your existing customers using\u00a0SMS marketing? We bet you\u2019d think \u2013 \u201cSMS? That\u2019s an old-school way to strengthen customer relationships for an old-school business!\u201d But, it\u2019s a fact that this marketing tool comes with a\u00a0high open-rate of 98%\u00a0because SMS reaches people immediately on their mobile devices. If you use SMS marketing right, it can be a powerful tool to bring you a\u00a023% conversation rate\u00a0and keep existing customers coming back for repeat purchases. How do you make sure you\u2019re maximizing all that SMS marketing has to offer? Here\u2019s the\u00a0component that you need to include\u00a0when you\u2019re setting up your SMS marketing campaigns\u00a0to get the most out of them. Start With A Valuable Offer SMS are meant to be\u00a0short and straight to the point. Hence, you need to prioritize what you want to say when crafting an SMS. State your offer at the beginning\u00a0and skip the extra fluff. There is no doubt that everyone will be more likely to respond to an SMS crafted in a simple and direct approach \u2013 but it doesn\u2019t mean you can\u2019t include a little personality at the end of your message. At the same time, you need to\u00a0ask yourself, \u201cdoes this SMS create value for my recipients?\u201d. If the answer is \u201cdon\u2019t know\u201d or \u201cnot sure\u201d, don\u2019t send the campaign as it might just waste your money. Put yourself in the shoes of recipients, would you like to receive SMS from a business but worthless? Definitely not. All in all,\u00a0start your SMS with an offer and share the value directly. That way, your recipients aren\u2019t forced to keep reading to know what to do next. Invariably a percentage of your recipients will only read the 1st part of your message anyway, so you want this to catch their attention. Include A Direct Call-To-Action End your message with a\u00a0call-to-action\u00a0is aimed to\u00a0lead your recipients to know what their next move should be. It acts as a push on their back to keep them going. It\u2019s a fact that including a clear call-to-action can have a huge impact on the effectiveness of your SMS campaigns. Telling people what to do next\u00a0takes away any question or indecision\u00a0that might pop up and derail your message, such as\u00a0\u201cget it now\u201d, \u201creserve your slots today\u201d, \u201cvisit our website\u201d, \u201cgrab it fast\u201d, \u201csign up for free\u201d\u00a0and so on. A good call to action leaves your recipients with a direct path to redeem your offer and takes away any guesswork that may be involved. Be as clear as possible in your message. Create A Sense Of Urgency Let\u2019s recap: how many times have you read a message and thought \u201cI\u2019ll reply to that later,\u201d and then forgot about it? Don\u2019t get your potential customers to leave your offer like that. Hence, you need to motivate them to act fast by\u00a0including an expiration on your offer, which is to\u00a0create a sense of urgency. This gives your customers an extra push to lead them to redeem the offer as fast as possible. How to do that? Give your\u00a0offer a specific expiration date or a limited number of redemptions\u00a0for each SMS marketing campaign, such as \u201climited first 50 purchase only\u201d or \u201cflash deal for 24 hours only\u201d. Create urgency in your SMS marketing campaigns by\u00a0using words like \u201cnow,\u201d \u201cquickly,\u201d and \u201cfast\u201d to get your customers on the move and grab the deal. Make The Offer Exclusive It\u2019s crucial to make your customers feel that they means special to your business. An offer that anyone can grab isn\u2019t enough to create value for your customers. Let say the deal is available for anyone, it will less appeal to your targeted audience. Hence, you\u2019ll need to\u00a0offer something extra for a specific group of people\u00a0to make them stay loyal to your brand.\u00a0That\u2019s why it\u2019s a good idea to have offers that you send only to a selected list of customers. This\u00a0helps make your list very valuable\u00a0which will prove to\u00a0increase your open rates\u00a0over time. Mention Your Brand Name Nobody likes receiving a text message and not knowing who it\u2019s coming from. If you didn\u2019t let your customers know that the message is from you, then everything is just a waste. It doesn\u2019t matter how great your deals are if your audiences don\u2019t\u00a0know where to redeem them. Include your brand name in each SMS marketing campaign is a must. It can be either \u201cEasyParcel: Up to 50%\u2026\u201d, \u201cIt\u2019s a hot deal from EasyParcel to you\u2026\u201d or \u201cGrab yours at EasyParcel:\u2026\u201d, as long as it clearly stated it\u2019s from which brand. Dropping your brand name can\u00a0help keep your business at the top of their minds. Thinking about which SMS service provider you should find? Psst, our marketing tool SMS Campaign is just right here for you! No hassle and technical background needed, all you need to do is just follow the components stated above to craft your text message, head over to our\u00a0SMS campaign\u00a0and paste your message to blast at\u00a0RM0.20 per message\u00a0only. Don\u2019t leave the serious money on the table when you can upsell, cross-sell or even invite the existing customers back and repurchase again from you! Know More SMS Campaign Create My SMS Campaign<\/p>\n","protected":false},"author":6,"featured_media":76785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,47],"tags":[],"class_list":["post-33352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends","category-announcements"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Key Components of a Successful SMS Marketing Campaign<\/title>\n<meta name=\"description\" content=\"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key Components of a Successful SMS Marketing Campaign\" \/>\n<meta property=\"og:description\" content=\"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyParcel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyParcel.my\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T07:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T01:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sharon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:site\" content=\"@easyparcel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sharon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\"},\"author\":{\"name\":\"sharon\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1\"},\"headline\":\"The Components of A Great SMS Marketing Campaign\",\"datePublished\":\"2021-03-24T07:00:40+00:00\",\"dateModified\":\"2024-11-15T01:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\"},\"wordCount\":920,\"publisher\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg\",\"articleSection\":[\"eCommerce Growth\",\"Promotions &amp; Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\",\"name\":\"The Key Components of a Successful SMS Marketing Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg\",\"datePublished\":\"2021-03-24T07:00:40+00:00\",\"dateModified\":\"2024-11-15T01:51:36+00:00\",\"description\":\"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage\",\"url\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg\",\"contentUrl\":\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg\",\"width\":1201,\"height\":629},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#website\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/\",\"name\":\"EasyParcel\",\"description\":\"EasyParcel - Delivery Make Easy\",\"publisher\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.easyparcel.com\/my\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#organization\",\"name\":\"EasyParcel\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.easyparcel.com\/my\/wp-content\/uploads\/2022\/03\/logo_horizontal.svg\",\"contentUrl\":\"https:\/\/blog.easyparcel.com\/my\/wp-content\/uploads\/2022\/03\/logo_horizontal.svg\",\"width\":365,\"height\":95,\"caption\":\"EasyParcel\"},\"image\":{\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/easyParcel.my\",\"https:\/\/x.com\/easyparcel\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1\",\"name\":\"sharon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1c129841135dad211e164b06969ad6928ff0cb8833c758350f3ce5b533eb130?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1c129841135dad211e164b06969ad6928ff0cb8833c758350f3ce5b533eb130?s=96&d=mm&r=g\",\"caption\":\"sharon\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Key Components of a Successful SMS Marketing Campaign","description":"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"The Key Components of a Successful SMS Marketing Campaign","og_description":"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.","og_url":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/","og_site_name":"EasyParcel","article_publisher":"https:\/\/www.facebook.com\/easyParcel.my","article_published_time":"2021-03-24T07:00:40+00:00","article_modified_time":"2024-11-15T01:51:36+00:00","og_image":[{"width":1201,"height":629,"url":"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg","type":"image\/jpeg"}],"author":"sharon","twitter_card":"summary_large_image","twitter_creator":"@easyparcel","twitter_site":"@easyparcel","twitter_misc":{"Written by":"sharon","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#article","isPartOf":{"@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/"},"author":{"name":"sharon","@id":"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1"},"headline":"The Components of A Great SMS Marketing Campaign","datePublished":"2021-03-24T07:00:40+00:00","dateModified":"2024-11-15T01:51:36+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/"},"wordCount":920,"publisher":{"@id":"https:\/\/blog.easyparcel.com\/my\/#organization"},"image":{"@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage"},"thumbnailUrl":"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg","articleSection":["eCommerce Growth","Promotions &amp; Announcements"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/","url":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/","name":"The Key Components of a Successful SMS Marketing Campaign","isPartOf":{"@id":"https:\/\/blog.easyparcel.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage"},"image":{"@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage"},"thumbnailUrl":"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg","datePublished":"2021-03-24T07:00:40+00:00","dateModified":"2024-11-15T01:51:36+00:00","description":"Discover the components of a great SMS marketing campaign. Learn how to engage customers effectively and boost your marketing results.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.easyparcel.com\/my\/sms-marketing-components\/#primaryimage","url":"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg","contentUrl":"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/03\/The_Components_of_a_Great_SMS_Marketing_Campaign.jpg","width":1201,"height":629},{"@type":"WebSite","@id":"https:\/\/blog.easyparcel.com\/my\/#website","url":"https:\/\/blog.easyparcel.com\/my\/","name":"EasyParcel","description":"EasyParcel - Delivery Make Easy","publisher":{"@id":"https:\/\/blog.easyparcel.com\/my\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.easyparcel.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.easyparcel.com\/my\/#organization","name":"EasyParcel","url":"https:\/\/blog.easyparcel.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.easyparcel.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/blog.easyparcel.com\/my\/wp-content\/uploads\/2022\/03\/logo_horizontal.svg","contentUrl":"https:\/\/blog.easyparcel.com\/my\/wp-content\/uploads\/2022\/03\/logo_horizontal.svg","width":365,"height":95,"caption":"EasyParcel"},"image":{"@id":"https:\/\/blog.easyparcel.com\/my\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/easyParcel.my","https:\/\/x.com\/easyparcel"]},{"@type":"Person","@id":"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/ce78b2fa0b4f882ec3a3eb168ba479d1","name":"sharon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.easyparcel.com\/my\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1c129841135dad211e164b06969ad6928ff0cb8833c758350f3ce5b533eb130?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1c129841135dad211e164b06969ad6928ff0cb8833c758350f3ce5b533eb130?s=96&d=mm&r=g","caption":"sharon"}}]}},"_links":{"self":[{"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/posts\/33352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/comments?post=33352"}],"version-history":[{"count":5,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/posts\/33352\/revisions"}],"predecessor-version":[{"id":93216,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/posts\/33352\/revisions\/93216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/media\/76785"}],"wp:attachment":[{"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/media?parent=33352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/categories?post=33352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.easyparcel.com\/my\/wp-json\/wp\/v2\/tags?post=33352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}