{"id":36940,"date":"2021-09-24T00:00:47","date_gmt":"2021-09-23T16:00:47","guid":{"rendered":"https:\/\/easyparcel.com\/blog\/my\/?p=36940"},"modified":"2024-11-19T11:17:18","modified_gmt":"2024-11-19T03:17:18","slug":"netflixs-squid-game-marketing","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/netflixs-squid-game-marketing\/","title":{"rendered":"Netflix’s Squid Game Gets Brands In A Frenzy With Their Own Marketing Games"},"content":{"rendered":"\t\t
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You\u2019ve probably heard of the Korean sensation \u2013\u00a0Squid Game<\/strong>, which has topped Netflix charts in more than 80 countries. Spreading around the world by word of mouth, especially via social media, this movie has taken the world by storm.<\/p>

Banking on the popularity of the movie, many brands across Asia have tapped into the fun to\u00a0trend jack the series with localised #SquidGame marketing and promotions<\/strong>. Here\u2019s how those brands go creative with the series! Are you ready to explore?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#1 – Domino’s Malaysia<\/strong><\/h3>

Getting a\u00a0Squid Game-inspired invitation card<\/strong>\u00a0to avail yourself of a discounted deal on your favorite pizza? Exclusive in Domino\u2019s! As you can see, they\u2019ve made use of the 3 simple geometric shapes: a circle, triangle and square that printed on a nondescript business card by turning them into a regular pizza, a slice of pizza and a pizza box.<\/p>

\"\"<\/p>

Source:\u00a0Domino\u2019s Malaysia<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#2 – FamilyMart Malaysia<\/strong><\/h3>

FamilyMart Malaysia releases\u00a0an invitation card by replacing the 3 geometric shapes into their flagship products: oden, onigiri and also their packaging<\/strong>. This is mainly to indicate that they\u2019re having slots for the public to enter its stores for food hunts!<\/p>

\"\"<\/p>

Source:\u00a0FamilyMart Malaysia<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#3 – Marigold HL Milk Singapore<\/strong><\/h3>

Marigold HL Milk gets creative with\u00a0one of the scenes in the Squid Game whereby Seong-Gi-Hun can\u2019t drink regular milk<\/strong>. They use the chocolate milk reference from Squid Game, the brand took marketing to another level as they promoted their chocolate-flavored milk. Doesn\u2019t it look creative that makes you want to tap on the \u201cshare\u201d button?<\/p>

\"\"<\/p>

Source:\u00a0Marigold HL Milk Singapore<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#4 – Durex Pakistan<\/strong><\/h3>

Once again, Durex\u2019s marketing team has taken product placement to another level. The brain behind the idea needs a raise. While they\u00a0used the classic logo of Squid Game<\/strong>\u00a0to promote the message and product, they sure beat everyone at the game.<\/p>

\"\"<\/p>

Source:\u00a0Durex Pakistan<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#5 – Heieneken<\/strong><\/h3>

Another brand whose\u00a0logo coincided with the Squid Games logo<\/strong>\u00a0is Heinekin. The honeycomb candy game where contestants had to carve out different shapes also included a star. Heineken used the reference and added their red-colored star to promote the brand.<\/p>

\"\"<\/p>

Source:\u00a0Heineken<\/a><\/em><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#6 – EasyParcel Malaysia<\/strong><\/h3>

EasyParcel Malaysia takes binge-watching seriously as they\u00a0promote their RM5 shipping rate carved on a dalgona candy<\/strong>. This is mainly to deliver the message of it doesn\u2019t need to be so hard to get the cheapest shipping rate. This might be one of the most popular ways the brands are promoting their products and logos.<\/p>

\"\"<\/p>

Source:\u00a0EasyParcel Malaysia<\/a><\/em><\/p><\/div><\/div>

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Other Squid Game Inspired Creative Marketing Ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2026 and many more.<\/p>

Are you ready to tap into the Squid Game trend for your marketing?<\/strong><\/p>

\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

You\u2019ve probably heard of the Korean sensation \u2013\u00a0Squid Game, which has topped Netflix charts in more than 80 countries. Spreading around the world by word of mouth, especially via social media, this movie has taken the world by storm. Banking on the popularity of the movie, many brands across Asia have tapped into the fun to\u00a0trend jack the series with localised #SquidGame marketing and promotions. Here\u2019s how those brands go creative with the series! Are you ready to explore? #1 – Domino’s Malaysia Getting a\u00a0Squid Game-inspired invitation card\u00a0to avail yourself of a discounted deal on your favorite pizza? Exclusive in Domino\u2019s! As you can see, they\u2019ve made use of the 3 simple geometric shapes: a circle, triangle and square that printed on a nondescript business card by turning them into a regular pizza, a slice of pizza and a pizza box. Source:\u00a0Domino\u2019s Malaysia #2 – FamilyMart Malaysia FamilyMart Malaysia releases\u00a0an invitation card by replacing the 3 geometric shapes into their flagship products: oden, onigiri and also their packaging. This is mainly to indicate that they\u2019re having slots for the public to enter its stores for food hunts! Source:\u00a0FamilyMart Malaysia #3 – Marigold HL Milk Singapore Marigold HL Milk gets creative with\u00a0one of the scenes in the Squid Game whereby Seong-Gi-Hun can\u2019t drink regular milk. They use the chocolate milk reference from Squid Game, the brand took marketing to another level as they promoted their chocolate-flavored milk. Doesn\u2019t it look creative that makes you want to tap on the \u201cshare\u201d button? Source:\u00a0Marigold HL Milk Singapore #4 – Durex Pakistan Once again, Durex\u2019s marketing team has taken product placement to another level. The brain behind the idea needs a raise. While they\u00a0used the classic logo of Squid Game\u00a0to promote the message and product, they sure beat everyone at the game. Source:\u00a0Durex Pakistan #5 – Heieneken Another brand whose\u00a0logo coincided with the Squid Games logo\u00a0is Heinekin. The honeycomb candy game where contestants had to carve out different shapes also included a star. Heineken used the reference and added their red-colored star to promote the brand. Source:\u00a0Heineken #6 – EasyParcel Malaysia EasyParcel Malaysia takes binge-watching seriously as they\u00a0promote their RM5 shipping rate carved on a dalgona candy. This is mainly to deliver the message of it doesn\u2019t need to be so hard to get the cheapest shipping rate. This might be one of the most popular ways the brands are promoting their products and logos. Source:\u00a0EasyParcel Malaysia Other Squid Game Inspired Creative Marketing Ideas \u2026 and many more. Are you ready to tap into the Squid Game trend for your marketing?<\/p>\n","protected":false},"author":6,"featured_media":72471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-36940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends"],"contentshake_article_id":"","yoast_head":"\nNetflix's Squid Game Sparks Brand Marketing Frenzy<\/title>\n<meta name=\"description\" content=\"See how Netflix's Squid Game inspired brands to create marketing games, leveraging the show's popularity to engage audiences in unique ways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easyparcel.com\/my\/netflixs-squid-game-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix's Squid Game Sparks Brand Marketing Frenzy\" \/>\n<meta property=\"og:description\" content=\"See how Netflix's Squid Game inspired brands to create marketing games, leveraging the show's popularity to engage audiences in unique ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.easyparcel.com\/my\/netflixs-squid-game-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyParcel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyParcel.my\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-23T16:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T03:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/my\/wp-content\/uploads\/2021\/09\/Netflix-Squid-Game-Marketing-Games.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" 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