{"id":69508,"date":"2015-11-06T10:11:06","date_gmt":"2015-11-06T02:11:06","guid":{"rendered":"http:\/\/www.easyparcel.my\/blog\/?p=4117"},"modified":"2024-12-17T17:20:10","modified_gmt":"2024-12-17T09:20:10","slug":"how-to-boost-your-sales-in-this-coming-christmas","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/my\/how-to-boost-your-sales-in-this-coming-christmas\/","title":{"rendered":"How to Boost Your Sales in this Coming Christmas"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]How to Boost Your Sales in this Coming Christmas? For every online business sellers, this is a great season to boost their sales greatly and definitely a season to close the\u00a0year. It is also an opportunity to move in new products and clear old inventory to kick-start a brand new year.<br \/>\nWho doesn\u2019t love Christmas? Everyone loves Christmas especially the gifts. According to Google Trends, last year 2014, the keyword \u201cChristmas Gifts\u201d had huge traffic search when the season is nearing and descending when Christmas is over.<\/p>\n<h2>\u201cChristmas Gifts\u201d Interest in Google Trends<\/h2>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/10\/google-trend.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-4119\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/10\/google-trend.png\" alt=\"Google Trends on Christmas Gifts\" width=\"841\" height=\"298\" \/><\/a><\/p>\n<p>(Source from\u00a0<a href=\"https:\/\/www.google.com\/trends\/explore#q=christmas%20gifts&amp;geo=MY&amp;date=1%2F2014%2012m&amp;cmpt=q&amp;tz=Etc%2FGMT-8\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>)<\/p>\n<p>Now we are going to discuss how to boost your sales in this coming Christmas. Back to basic, planning ahead is always the best weapon to target this coming Christmas. This way you will get yourself organized and prepared.<\/p>\n<h2>5 Tips\u00a0to Boost Your Sales in this Coming Christmas<\/h2>\n<h3>1. Festive Landing Page<\/h3>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/10\/christmas-template.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-4121 size-full\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/10\/christmas-template.jpg\" alt=\"Christmas Website template\" width=\"965\" height=\"823\" \/><\/a><\/p>\n<p>(Source from\u00a0<a href=\"http:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"noopener\">TemplateMonster<\/a>)<\/p>\n<ul>\n<li>Having your website with festive feel sure does creates the atmosphere. It\u2019s Christmas, so try to create that\u00a0unique\u00a0atmosphere that will make your customers stay. Decorate your online store with Christmas colors, having some bells, stars, Christmas trees and etc. Spread out the Christmas Spirit through your online store.<\/li>\n<\/ul>\n<h3>2. Attractive Christmas Offers<\/h3>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Christmas-Offer.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-4151\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Christmas-Offer-1024x768.jpg\" alt=\"Christmas Offer\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<p>(Source from\u00a0<a href=\"http:\/\/abwhelan.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">A.B. Whelan<\/a>)<\/p>\n<ul>\n<li><strong>Run a Contest<\/strong>\n<ul>\n<li>Who doesn\u2019t love contest that can win you great prizes or gifts in this holiday season? Running a contest can proof to be the most engaging way between you and your customers, whether it\u2019s a photo contest, video contest or even photo caption contest. Having a competition in your online store is a sure way to get your brand out there.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Offer Discounts and Promotions<\/strong>\n<ul>\n<li>Offer 20%, 30% or even 50% discount for customers that purchase through your websites. This will boost your conversion rate. There are quite a lot of methods to offer your discount or promotions to your customer. Offering discounts and promotions are one way to convert new traffics to your potential customers. For example, you can set up a pop up page that offer 50% discount by just subscribing. Not only you turn your\u00a0traffic into potential customers but also having his\/her e-mail that will prove to be useful for your business in the future.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Create Urgency<\/strong>\n<ul>\n<li>There are many ways to offer attractive Christmas Offers but there is no other way like this by creating urgency in your offer. For example, \u201c5 days left for 70% discount on every item purchased\u201d in your landing page. This method\u00a0will definitely boost your conversion rate easily just by utilizing your customer\u2019s sense of urgency.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>3. Special Christmas Service<\/h3>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Special-Christmas-Service.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4154\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Special-Christmas-Service-1024x768.png\" alt=\"Special Christmas Service\" width=\"1024\" height=\"768\" \/><\/a><\/p>\n<ul>\n<li><strong>Free Shipping<\/strong>\n<ul>\n<li>If your online store has never offer free shipping before, now it\u2019s the time. The 2nd most important factor for your customer to purchase through your online store would be the free shipping especially in this holiday season. You might want\u00a0to check out\u00a0<a href=\"http:\/\/goo.gl\/eCBL4g\" target=\"_blank\" rel=\"noopener\">EasyParcel<\/a>. We\u00a0provide online courier service booking platform for you to deliver your products\u00a0at Rm5 per kg only.\u00a0If all this while,your online store has been offering free shipping, stick to it.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Gift Wrapping Service<\/strong>\n<ul>\n<li>In this Christmas season, offering gift wrapping service not only\u00a0boost your customer satisfaction\u00a0but also added some value in the gifts bought by your customers. This is a popular service offered during this season as it saves a lot of your customers\u2019 time.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Customized Personal Message<\/strong>\n<ul>\n<li>With free gift wrapping service, one of the offer that must come together would be customized personal message. Customers would love to write something \u00a0to their beloved recipients. In this season, majority of your sales will be purchased as gifts so you would like to take this advantage to offer your customers more, giving them a sense of luxury through your service.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>4. Aggressive Advertising<\/h3>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Aggressive-Advertising.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4155\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Aggressive-Advertising-1024x771.png\" alt=\"Aggressive Advertising\" width=\"1024\" height=\"771\" \/><\/a><\/p>\n<p>(Source from\u00a0<a href=\"http:\/\/www.crownad.com\/\" target=\"_blank\" rel=\"noopener\">Crown Advertising<\/a>)<\/p>\n<p>Before going into\u00a0point, every business no matter big or small, you will have to determine which ads channel would work\u00a0best for you. Analyzing more data and doing more research will save you\u00a0tons of\u00a0money when investing in ads, which is why preparing before execution is vital here.<\/p>\n<ul>\n<li><strong>E-mail Marketing<\/strong>\n<ul>\n<li>If previously you have use e-mail marketing in your online store, now it\u2019s the time to utilize it. Just by using your existing database and blasting out discounts coupons\u00a0will collect you more sales\u00a0than other ads channel. If your e-mail list is segmented into category based on their interest or previous item purchased, it\u2019s even better this way, you would know how to target your customer easily.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Blog Post<\/strong>\n<ul>\n<li>Content is King, we all know that. This is why having a blog post that fit this holiday season would attract a lot of new visitors or traffic and potentially converting them into your customers. One of the must have blog post would be \u201cChristmas Gift Ideas\u201d because people will do research before they buy. Just by\u00a0providing them a list would increase your search engine optimization as mentioned above, \u201cChristmas Gift\u201d had a huge spike when the season is just around the corner last year.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Facebook Ads<\/strong>\n<ul>\n<li>By far, Facebook Ads is the best way to reach out to people around the world. You can choose to target a lot of aspect here such as demographics, interest and many more. Facebook Ads even provide a simple interface to set up your ads even you \u00a0have no experience using it before.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Google Adwords<\/strong>\n<ul>\n<li>If you have experience before in using Google Adwords, you might want to consider advertising through it. Beware that in this holiday season, you might need to bid aggressively as there will be a lot online stores out there advertising their campaign as well. One way to attract your customers through Google Adwords would be using some catchy words in your call to action such as \u201c50% discount\u201d, \u201cFree Shipping\u201d, \u201cFree Gift Wrapping Service\u201d and many more.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>5. Stock Up Supplies<\/h3>\n<p><a href=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Stock-Up-Supplies.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4157\" src=\"http:\/\/legacy-ep-blog-media.oss-ap-southeast-3.aliyuncs.com\/my\/assets\/uploads\/2015\/11\/Stock-Up-Supplies-1024x683.jpg\" alt=\"Stock Up Supplies\" width=\"1024\" height=\"683\" \/><\/a><\/p>\n<p>(Source from\u00a0<a href=\"http:\/\/decoratorswarehousearlington.com\/\" target=\"_blank\" rel=\"noopener\">Decorator\u2019s Warehouse<\/a>)<\/p>\n<ul>\n<li>In this holiday season, you will be expecting to garner a lot of sales in and you do not want to be in a position of apologizing and replying your customers due to out of stock. Make sure you have enough stocks between the week of Christmas. If you are able to fulfill\u00a0last minute order on the 23rd for last minute shopper, that would further push your sales before the season ends.<\/li>\n<\/ul>\n<p>Before the\u00a0big season arrived, it is vital to plan ahead as well as preparing it. This is to make sure every details is taken into account. You would want to avoid doing last minute job as in this busy season, leaving out\u00a0any key pieces of plan would be huge blow to your business. Last but not least, planning and preparing without execution is pointless.<\/p>\n<p><strong>\u201cVision without Execution is Hallucination\u201d\u00a0by\u00a0Thomas Edison<\/strong><\/p>\n<p>Hope this post\u00a0would be able serve you as a piece of vital knowledge to boost your sales in this coming Christmas.<\/p>\n<p>If you have any questions or feedback, please feel free to comment below. We would love to hear it from you. Thank you.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]How to Boost Your Sales in this Coming Christmas? For every online business sellers, this is a great season to boost their sales greatly and definitely a season to close the\u00a0year. It is also an opportunity to move in new products and clear old inventory to kick-start a brand new year. Who doesn\u2019t love Christmas? Everyone loves Christmas especially the gifts. According to Google Trends, last year 2014, the keyword \u201cChristmas Gifts\u201d had huge traffic search when the season is nearing and descending when Christmas is over. \u201cChristmas Gifts\u201d Interest in Google Trends (Source from\u00a0Google Trends) Now we are going to discuss how to boost your sales in this coming Christmas. Back to basic, planning ahead is always the best weapon to target this coming Christmas. This way you will get yourself organized and prepared. 5 Tips\u00a0to Boost Your Sales in this Coming Christmas 1. Festive Landing Page (Source from\u00a0TemplateMonster) Having your website with festive feel sure does creates the atmosphere. It\u2019s Christmas, so try to create that\u00a0unique\u00a0atmosphere that will make your customers stay. Decorate your online store with Christmas colors, having some bells, stars, Christmas trees and etc. Spread out the Christmas Spirit through your online store. 2. Attractive Christmas Offers (Source from\u00a0A.B. Whelan) Run a Contest Who doesn\u2019t love contest that can win you great prizes or gifts in this holiday season? Running a contest can proof to be the most engaging way between you and your customers, whether it\u2019s a photo contest, video contest or even photo caption contest. Having a competition in your online store is a sure way to get your brand out there. Offer Discounts and Promotions Offer 20%, 30% or even 50% discount for customers that purchase through your websites. This will boost your conversion rate. There are quite a lot of methods to offer your discount or promotions to your customer. Offering discounts and promotions are one way to convert new traffics to your potential customers. For example, you can set up a pop up page that offer 50% discount by just subscribing. Not only you turn your\u00a0traffic into potential customers but also having his\/her e-mail that will prove to be useful for your business in the future. Create Urgency There are many ways to offer attractive Christmas Offers but there is no other way like this by creating urgency in your offer. For example, \u201c5 days left for 70% discount on every item purchased\u201d in your landing page. This method\u00a0will definitely boost your conversion rate easily just by utilizing your customer\u2019s sense of urgency. 3. Special Christmas Service Free Shipping If your online store has never offer free shipping before, now it\u2019s the time. The 2nd most important factor for your customer to purchase through your online store would be the free shipping especially in this holiday season. You might want\u00a0to check out\u00a0EasyParcel. We\u00a0provide online courier service booking platform for you to deliver your products\u00a0at Rm5 per kg only.\u00a0If all this while,your online store has been offering free shipping, stick to it. Gift Wrapping Service In this Christmas season, offering gift wrapping service not only\u00a0boost your customer satisfaction\u00a0but also added some value in the gifts bought by your customers. This is a popular service offered during this season as it saves a lot of your customers\u2019 time. Customized Personal Message With free gift wrapping service, one of the offer that must come together would be customized personal message. Customers would love to write something \u00a0to their beloved recipients. In this season, majority of your sales will be purchased as gifts so you would like to take this advantage to offer your customers more, giving them a sense of luxury through your service. 4. Aggressive Advertising (Source from\u00a0Crown Advertising) Before going into\u00a0point, every business no matter big or small, you will have to determine which ads channel would work\u00a0best for you. Analyzing more data and doing more research will save you\u00a0tons of\u00a0money when investing in ads, which is why preparing before execution is vital here. E-mail Marketing If previously you have use e-mail marketing in your online store, now it\u2019s the time to utilize it. Just by using your existing database and blasting out discounts coupons\u00a0will collect you more sales\u00a0than other ads channel. If your e-mail list is segmented into category based on their interest or previous item purchased, it\u2019s even better this way, you would know how to target your customer easily. Blog Post Content is King, we all know that. This is why having a blog post that fit this holiday season would attract a lot of new visitors or traffic and potentially converting them into your customers. One of the must have blog post would be \u201cChristmas Gift Ideas\u201d because people will do research before they buy. Just by\u00a0providing them a list would increase your search engine optimization as mentioned above, \u201cChristmas Gift\u201d had a huge spike when the season is just around the corner last year. Facebook Ads By far, Facebook Ads is the best way to reach out to people around the world. You can choose to target a lot of aspect here such as demographics, interest and many more. Facebook Ads even provide a simple interface to set up your ads even you \u00a0have no experience using it before. Google Adwords If you have experience before in using Google Adwords, you might want to consider advertising through it. Beware that in this holiday season, you might need to bid aggressively as there will be a lot online stores out there advertising their campaign as well. One way to attract your customers through Google Adwords would be using some catchy words in your call to action such as \u201c50% discount\u201d, \u201cFree Shipping\u201d, \u201cFree Gift Wrapping Service\u201d and many more. 5. Stock Up Supplies (Source from\u00a0Decorator\u2019s Warehouse) In this holiday season, you will be expecting to garner a lot of sales in and you do not want to be in a position of apologizing and replying your customers due to out of stock. Make sure you have<\/p>\n","protected":false},"author":33,"featured_media":21097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-69508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-tips-and-trends"],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to Boost Your Sales This Christmas | EasyParcel MY<\/title>\n<meta name=\"description\" content=\"Get ready for the holidays with effective strategies to boost your sales this Christmas. Maximize your profits with our expert tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easyparcel.com\/my\/how-to-boost-your-sales-in-this-coming-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Boost Your Sales This Christmas | EasyParcel MY\" \/>\n<meta property=\"og:description\" content=\"Get ready for the holidays with effective strategies to boost your sales this Christmas. 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