{"id":47243,"date":"2024-11-20T12:41:28","date_gmt":"2024-11-20T04:41:28","guid":{"rendered":"https:\/\/blog.easyparcel.com\/sg\/?p=47243"},"modified":"2024-11-20T14:09:21","modified_gmt":"2024-11-20T06:09:21","slug":"gmail-what-is-shielded-email-and-how-businesses-can-prepare","status":"publish","type":"post","link":"https:\/\/blog.easyparcel.com\/sg\/gmail-what-is-shielded-email-and-how-businesses-can-prepare\/","title":{"rendered":"Gmail: What Is Shielded Email and How Businesses Can Prepare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47243\" class=\"elementor elementor-47243\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5c7df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ef5c7df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fcd9f elementor-widget elementor-widget-text-editor\" data-id=\"a9fcd9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-WcCWdMpyXohI0jxBjTpukluesRf\"><strong>[Update 20th November 2024]<\/strong><\/div><div class=\"ace-line ace-line old-record-id-ZMM5d1W0soTaL5xbuePuR8sSsDb\">The world of user privacy is evolving rapidly. Currently, Google has announce that they will launch a new Gmail feature called Shielded Email to enhance user privacy, following similar tools like Apple&#8217;s Hide My Email. This update could significantly impact your business handling email communications, customer data and marketing strategies. In this blog, we&#8217;ll discover what Shielded Email is, how it works and how businesses can adapt to this change.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1c7e2 elementor-widget elementor-widget-heading\" data-id=\"dc1c7e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Shielded Email in Gmail?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db392a8 elementor-widget elementor-widget-image\" data-id=\"db392a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-461x1024.webp\" class=\"attachment-large size-large wp-image-47249\" alt=\"Gmail-shielded-email\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-461x1024.webp 461w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-135x300.webp 135w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-768x1706.webp 768w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-691x1536.webp 691w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email-922x2048.webp 922w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-shielded-email.webp 1000w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdfbe95 elementor-widget elementor-widget-text-editor\" data-id=\"bdfbe95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Image Source:<a href=\"https:\/\/www.androidauthority.com\/google-shielded-email-3499803\/\" target=\"_blank\" rel=\"noopener\"> Android Authority<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcd733 elementor-widget elementor-widget-text-editor\" data-id=\"3dcd733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-ILYjdQiYbobtMJx9V62u9cLRsqd\"><strong><a href=\"https:\/\/thehackernews.com\/2024\/11\/shielded-email-googles-latest-tool-for.html\" target=\"_blank\" rel=\"noopener\">Shielded Email<\/a><\/strong> is a Gmail feature designed to protect users&#8217; privacy by creating unique, temporary email addresses (also known as aliases) for specific users, such as those signing up for services, filling out online forms, subscribing to newsletters, etc. These addresses are<strong> random and unlinkable to the user&#8217;s primary email address<\/strong>, adding an extra layer of security.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da3e59 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5da3e59\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84621c elementor-widget elementor-widget-heading\" data-id=\"a84621c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Key Features of Gmail - Shielded Email<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26cdf9 elementor-widget elementor-widget-image\" data-id=\"b26cdf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-key-features.webp\" class=\"attachment-large size-large wp-image-47250\" alt=\"Gmail-key-features\" srcset=\"https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-key-features.webp 1006w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-key-features-300x179.webp 300w, https:\/\/ep-website-media.s3.ap-southeast-1.amazonaws.com\/sg\/wp-content\/uploads\/2024\/11\/Gmail-key-features-768x457.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542229d elementor-widget elementor-widget-text-editor\" data-id=\"542229d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Image Source: <a href=\"https:\/\/www.forbes.com\/sites\/zakdoffman\/2024\/11\/18\/googles-update-decision-this-completely-changes-gmail-on-your-phone\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369e703 elementor-widget elementor-widget-text-editor\" data-id=\"369e703\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><ol class=\"list-number1\" start=\"1\"><li class=\"ace-line ace-line old-record-id-Sx48dPGaso5JPBxF9UKuuwmksBb\" data-list=\"number\"><div><strong>Unique Aliases<\/strong>: Each Shielded Email is created for a specific purpose, like signing up for a website or newsletter. It can\u2019t be reused elsewhere, keeping each activity separate.<\/div><\/li><li class=\"ace-line ace-line old-record-id-WFIxds0yNoJnITxMNZ5uQDa8swf\" data-list=\"number\"><div><strong>Forwarding System<\/strong>: Emails sent to the Shielded Email go straight to the user\u2019s real inbox unless the user decides to turn it off or delete it.<\/div><\/li><li class=\"ace-line ace-line old-record-id-RhiFdtHkjo0ZtixI7hvuwJF0sHb\" data-list=\"number\"><div><strong>Privacy Protection<\/strong>: The real email address stays hidden, making it harder for companies or hackers to misuse the user\u2019s information.<\/div><\/li><\/ol><div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-RS72dULUGoyoQ4xgC7iuwGEvsWd\">This system ensures that users can control what reaches their inboxes and allows them to block unwanted communications easily.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bef609 elementor-widget elementor-widget-heading\" data-id=\"3bef609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Shielded Email Affects Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f094a17 elementor-widget elementor-widget-heading\" data-id=\"f094a17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Reduced Data Tracking and Customer Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c999006 elementor-widget elementor-widget-text-editor\" data-id=\"c999006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-S9wUdq9mloW664xmOHGudD6xsK6\">Businesses often reply to Gmail\/email addresses as a unique identifier for tracking customer behaviour across platforms. With Shielded Email, every interaction could have a different email alias, making it challenging to link multiple interactions with the same user.<\/div><div class=\"ace-line ace-line old-record-id-IGbDdN2YIoBsKlxwCUluLOZzsqg\">This fragmentation impacts:<\/div><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-UJmIdXQz3osfe9xBSKAukQERsmg\" data-list=\"bullet\"><div>CRM Systems: Difficulty in maintaining accurate customer profiles.<\/div><\/li><li class=\"ace-line ace-line old-record-id-NIqhd99gdogdnRx84mZuKpdlsUc\" data-list=\"bullet\"><div>Email Campaigns: Limited insights into user engagement across campaigns.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f990d elementor-widget elementor-widget-heading\" data-id=\"c7f990d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Increased Email Bounce Rates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833b31d elementor-widget elementor-widget-text-editor\" data-id=\"833b31d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-KhjVddnOBo9yDWxC2fCufFQYs5d\">Email Bounce Rates are the percentage of emails in a campaign that are not being delivered to the intended recipient. Temporary email aliases can be deactivated at any time. If businesses continue sending emails to these addresses, they may face increased bounce rates, negatively affecting email deliverability and reputation.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a9580 elementor-widget elementor-widget-heading\" data-id=\"25a9580\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Challenges in Marketing Personalization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685bc64 elementor-widget elementor-widget-text-editor\" data-id=\"685bc64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-UdMQdhqOZo2JWcxpQ6Lud3YGsre\">Personalized marketing relies on consistent data about customers, including their preferences and purchase history. Shielded Email could disrupt this as businesses may not be able to link alias-based data with existing customer records.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e9917 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0e9917\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241f80a elementor-widget elementor-widget-heading\" data-id=\"241f80a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Businesses Can Prepare for Shielded Email<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e951628 elementor-widget elementor-widget-text-editor\" data-id=\"e951628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-SZT0d1VTjovcYRxRfuquxvXzseg\">To stay ahead of this privacy-driven shift, businesses need to adapt their strategies to maintain effective communication while respecting user preferences. Here\u2019s how:<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bc38a elementor-widget elementor-widget-heading\" data-id=\"d9bc38a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Focus on Value-Driven Engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b6e6a elementor-widget elementor-widget-text-editor\" data-id=\"47b6e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-KK7mdTy0JorOWXx2ZqHuUEvQsZe\">With privacy features limiting access to user data, businesses must prioritize offering value to earn customer trust.<\/div><ul class=\"list-bullet1\"><li class=\"ace-line ace-line old-record-id-VPHLdSVxmoYNv4xhVT8u4Ncdsac\" data-list=\"bullet\"><div>Create compelling content that customers genuinely want to read.<\/div><\/li><li class=\"ace-line ace-line old-record-id-JOzndq22QoRcWxxRAjsumA1CsCP\" data-list=\"bullet\"><div>Ensure that promotions and newsletters are relevant and not overly frequent.<\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc23af elementor-widget elementor-widget-heading\" data-id=\"abc23af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Encourage Account Creation  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1de42ed elementor-widget elementor-widget-text-editor\" data-id=\"1de42ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-FK9odjJbdoYyEcxgYtVu4hB2svc\">Encourage users to create accounts on your platform rather than relying solely on email identifiers. Use these accounts as primary data sources for personalized experiences.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece769b elementor-widget elementor-widget-heading\" data-id=\"ece769b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Revamp Your CRM Systems  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a09ac7 elementor-widget elementor-widget-text-editor\" data-id=\"7a09ac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-QWJUdoneOoyC9xxSXrPujMWMsYd\">Upgrade CRM systems to handle fragmented customer data. Use alternative identifiers, such as user IDs or phone numbers, alongside email addresses for a more holistic view of customer activity.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83169cf elementor-widget elementor-widget-heading\" data-id=\"83169cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Monitor Email Metrics Closely  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f32a85 elementor-widget elementor-widget-text-editor\" data-id=\"7f32a85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-XcpRdYhN3oxN3wxdkp5uQXKjskf\">Track key metrics like bounce rates and open rates to identify if email aliases are causing delivery issues. Adjust your email lists accordingly to maintain good deliverability.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5ea26 elementor-widget elementor-widget-heading\" data-id=\"5f5ea26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Explore Omnichannel Communication  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15d6f0 elementor-widget elementor-widget-text-editor\" data-id=\"c15d6f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-Bsztds4X7oUZy6xN175uRMruslh\">Diversify your communication channels. Instead of relying heavily on emails, leverage SMS, push notifications, and in-app messaging to reach customers effectively.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5f6bf elementor-widget elementor-widget-heading\" data-id=\"1e5f6bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Respect Privacy Preferences  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0fca4 elementor-widget elementor-widget-text-editor\" data-id=\"ee0fca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-ZAAyddoXxobbwSxApM6uhkb2s5b\">Adopt a privacy-first mindset by making it easy for customers to opt-out or manage their preferences. This builds trust and fosters long-term loyalty.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8dfe87 elementor-widget elementor-widget-heading\" data-id=\"b8dfe87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Bigger Picture: Privacy as a New Norm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f06f4f elementor-widget elementor-widget-text-editor\" data-id=\"0f06f4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-page-id=\"PNr4dqSwuoYlQIx5iIAufReCsY2\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\"><div class=\"ace-line ace-line old-record-id-I03fdUy00o0oUCxnqY1uXcSzsph\">Shielded Email is part of a larger trend where tech companies are prioritizing user privacy. While this shift may disrupt traditional marketing and data strategies, it\u2019s an opportunity for businesses to innovate and build trust with their audience. By adapting to these changes, businesses can stay competitive while respecting the evolving expectations of privacy-conscious customers.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342c114 elementor-widget elementor-widget-text-editor\" data-id=\"342c114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Feel this blog useful? Sign up for a free EasyParcel account to get the latest info!\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313eb67 elementor-align-center primary-filled-md elementor-widget elementor-widget-button\" data-id=\"313eb67\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/p3x.cc\/8LFtK3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign Up For Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[Update 20th November 2024]The world of user privacy is evolving rapidly. Currently, Google has announce that they will launch a new Gmail feature called Shielded Email to enhance user privacy, following similar tools like Apple&#8217;s Hide My Email. This update could significantly impact your business handling email communications, customer data and marketing strategies. In this blog, we&#8217;ll discover what Shielded Email is, how it works and how businesses can adapt to this change. What is Shielded Email in Gmail? Image Source: Android Authority Shielded Email is a Gmail feature designed to protect users&#8217; privacy by creating unique, temporary email addresses (also known as aliases) for specific users, such as those signing up for services, filling out online forms, subscribing to newsletters, etc. These addresses are random and unlinkable to the user&#8217;s primary email address, adding an extra layer of security. 3 Key Features of Gmail &#8211; Shielded Email Image Source: Forbes Unique Aliases: Each Shielded Email is created for a specific purpose, like signing up for a website or newsletter. It can\u2019t be reused elsewhere, keeping each activity separate. Forwarding System: Emails sent to the Shielded Email go straight to the user\u2019s real inbox unless the user decides to turn it off or delete it. Privacy Protection: The real email address stays hidden, making it harder for companies or hackers to misuse the user\u2019s information. This system ensures that users can control what reaches their inboxes and allows them to block unwanted communications easily. How Shielded Email Affects Businesses 1. Reduced Data Tracking and Customer Insights Businesses often reply to Gmail\/email addresses as a unique identifier for tracking customer behaviour across platforms. With Shielded Email, every interaction could have a different email alias, making it challenging to link multiple interactions with the same user.This fragmentation impacts: CRM Systems: Difficulty in maintaining accurate customer profiles. Email Campaigns: Limited insights into user engagement across campaigns. 2. Increased Email Bounce Rates Email Bounce Rates are the percentage of emails in a campaign that are not being delivered to the intended recipient. Temporary email aliases can be deactivated at any time. If businesses continue sending emails to these addresses, they may face increased bounce rates, negatively affecting email deliverability and reputation. 3. Challenges in Marketing Personalization Personalized marketing relies on consistent data about customers, including their preferences and purchase history. Shielded Email could disrupt this as businesses may not be able to link alias-based data with existing customer records. How Businesses Can Prepare for Shielded Email To stay ahead of this privacy-driven shift, businesses need to adapt their strategies to maintain effective communication while respecting user preferences. Here\u2019s how: 1. Focus on Value-Driven Engagement With privacy features limiting access to user data, businesses must prioritize offering value to earn customer trust. Create compelling content that customers genuinely want to read. Ensure that promotions and newsletters are relevant and not overly frequent. 2. Encourage Account Creation Encourage users to create accounts on your platform rather than relying solely on email identifiers. Use these accounts as primary data sources for personalized experiences. 3. Revamp Your CRM Systems Upgrade CRM systems to handle fragmented customer data. Use alternative identifiers, such as user IDs or phone numbers, alongside email addresses for a more holistic view of customer activity. 4. Monitor Email Metrics Closely Track key metrics like bounce rates and open rates to identify if email aliases are causing delivery issues. Adjust your email lists accordingly to maintain good deliverability. 5. Explore Omnichannel Communication Diversify your communication channels. Instead of relying heavily on emails, leverage SMS, push notifications, and in-app messaging to reach customers effectively. 6. Respect Privacy Preferences Adopt a privacy-first mindset by making it easy for customers to opt-out or manage their preferences. This builds trust and fosters long-term loyalty. The Bigger Picture: Privacy as a New Norm Shielded Email is part of a larger trend where tech companies are prioritizing user privacy. While this shift may disrupt traditional marketing and data strategies, it\u2019s an opportunity for businesses to innovate and build trust with their audience. By adapting to these changes, businesses can stay competitive while respecting the evolving expectations of privacy-conscious customers. Feel this blog useful? Sign up for a free EasyParcel account to get the latest info!\u00a0 Sign Up For Free<\/p>\n","protected":false},"author":6,"featured_media":47244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445,164,443],"tags":[776,780,782,781,773,779,774,778,777,775],"class_list":["post-47243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-advice","category-ecommerce-tips-and-trends","category-small-business-advice","tag-android-users","tag-email","tag-email-account","tag-email-privacy","tag-gmail","tag-google","tag-hide-email","tag-hide-my-email","tag-shielded-email","tag-user-privacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gmail: How Shielded Email Affect Business | EasyParcel Blog<\/title>\n<meta name=\"description\" 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