Singapore
Thailand
Indonesia
🎉Great news for you if you are a seller on TikTok or Xiaohongshu!😎
If you are not, do you know what these latest and popular tech apps are?
TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.
Meanwhile, Xiaohongshu, often known as Little Red Book, is a Chinese social media platform that concentrates on a unique blend of trusted user-generated content, ecommerce, and online community-building. Its main purpose is to showcase items for sale, via the social influence of people and the content they create.
Here’s why sellers like you should use them
TikTok’s data on “community commerce” points to the transformation of the app into a bonafide shopping platform: 67% say TikTok inspired them to shop even when they weren’t looking to do so. 73% feel a deeper connection to brands they interact with on TikTok, compared to other social media platforms.
For Xiaohongshu, its penetration rate in cross-border e-commerce apps reached 70.4%. According to statistics, Xiaohongshu has approximately 300 million registered users, with the most active users being the post-90s and post-95s.
Now here are 4 ways for you to effectively sell on TikTok and Xiaohongshu:
1. Use the Discovery page
If you don’t know where to get content ideas, the easiest way is to start on the app itself. Use the Discovery page to look for trending content. For your content to be discovered, you need to put some thought into Tiktok or Xiaohongshu search engine optimization (SEO). The easiest way to do this is by adding hashtags – find out what hashtags are suitable for your business. For example, if you are selling clothes, then you may put down hashtags like #fashion, #ootd, #summerclothing, etc.
2. Collaborate with influencers
Collaborating with an influencer has long been a hot marketing strategy, even on TikTok and Xiaohongshu. An influencer “knows” their followers and knows what inspires them to act, buy, or click further. So, it’s a good idea to let an influencer create content to promote your product. Make sure to get the right influencer that has a similar audience as your brand. For example if you are selling clothes, find an influencer who is in the fashion industry to help you reach out to the target audiences.
3. Livestream to your followers
More than 80% of adults surveyed would rather watch a brand’s live video than read its blog or social media posts. Customers want to feel personally connected to the brands they follow. When you reach out with live video, you can provide experiences that help them get to know, like, and trust you and your company. Provide valuable content like sneak peeks, tutorials, or educational material that meets the needs of your ideal customers, and they’ll keep coming back. Showing pictures of the product or the real product itself and talking about it or showing how it functions in real time are great ways to promote your product.
4. In-Feed Ads
These are 1-minute long videos that look like regular posts in users’ feeds. The ad appears after every fourth organic post and may appear to users as an organic post. Thanks to the ad, you can drive traffic directly to your landing page or your TikTok account. According to the platform rules, the average pricing of the Cost Per Mile starts at $10 per 1,000 views. It’s affordable and you’ll gain lots of exposure.
Use QuickSend to make your business
processes simpler
Now you have a huge customer base buying from you on social media, but the problem is that selling via social media and having to use another site to book all of your deliveries can be inconvenient. You may face problems such as receiving incorrect orders, slow-moving checkout processes or inconsistency between channels. And the most significant problem is having to enter orders one by one and then process them one by one!
Are you feeling tired even just imagining that? Would you like to save up the time and promote your business in other ways by speeding up your parcel booking procedure for FREE?🤩
Now with ✅QuickSend, you can finally cut back on the time-consuming booking process by integrating it with your TikTok or Xiaohongshu platform with EasyParcel and having your orders imported from there onto EasyParcel automatically!
It’s easy to set up and you don’t need any technical knowledge whatsoever. You just need to send your unique link to your customers anytime, anywhere. You get error-free delivery details-pushed automatically to your cart. And it’s FREE – enough said.
How to Set Up QuickSend Integration
Related: Import Your Facebook, Line, WeChat, Instagram, WhatsApp, TikTok & Xiaohongshu Orders In Seconds!
