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Starting your own Shopify store? Awesome! But the big question is: What product should you sell?
Finding the right product for Shopify isn’t just about picking something cool or trendy — it’s about discovering a product that your customers will love, and that will make your business grow.
In this guide, I’ll share how you can find that perfect product by doing market research, spotting trends, and validating your ideas — all in a way that’s fun and simple!
Contents
Why Picking the Right Product Matters on Shopify
Shopify makes setting up an online store easy-peasy. But success? That depends on your product.
Choosing the ❌ wrong product means:
❌ You might have a hard time selling.
❌ Your customers won’t come back.
❌ You end up stuck with stock that just gathers dust.
But choose the ✅ right product, and you can:
✅ Build a loyal customer base.
✅ Enjoy steady sales growth.
✅ Have a product people actually need or want.
So, before you jump in, let’s explore how to find that winning product for Shopify.
Step 1: Know Your Audience
First things first — who are you selling to?
Identify your target market: Are they millennials who love tech gadgets? Or maybe eco-conscious moms looking for sustainable products?
Understand their pain points and desires: What problems do they have that your product can solve?
Knowing your audience helps you pick a product that fits their needs perfectly.
Step 2: Do Your Market Research
Market research sounds serious, but it’s really just understanding what’s already out there.
Here’s how you do it:
Check Shopify’s Trending Products: Shopify regularly updates trending product lists. This gives you a sense of what’s hot in the market.
Use Google Trends: Search for product keywords to see if interest is rising or falling.
Spy on Competitors: Visit other Shopify stores or marketplaces like Lazada and Shopee to see best sellers.
Look at Social Media: TikTok, Instagram, and Facebook are great to spot viral products or emerging trends.
Step 3: Spot the Trend (Without the Hype)
Trends are great but can also be risky if they fade quickly.
Tips to spot good trends:
Look for steady growth, not just a sudden spike: Use Google Trends to find products with consistent interest.
Find products that solve ongoing problems: Think reusable masks or ergonomic office chairs, which became popular during and after the pandemic.
Check product reviews: Are people really buying and loving these products?
Step 4: Validate Your Idea
Don’t just guess — test!
Create a landing page: Showcase your product and see if visitors sign up for more info.
Run a small Facebook or Instagram ad campaign: Gauge interest by the clicks and engagement.
Ask for feedback: Reach out to friends, family, or social media followers.
Order samples: If you’re sourcing from suppliers, get samples to check quality.
Step 5: Consider Profitability and Shipping
Remember, a product might be popular but is it profitable?
Calculate all costs: Product cost, shipping fees, Shopify fees, marketing expenses.
Check product size and weight: Smaller, lighter products usually cost less to ship — especially important when using EasyParcel’s delivery services.
Think about packaging: Attractive yet cost-effective packaging can make a big difference.
Summary: Your Product + The Right Research = Shopify Success
Finding the right product for Shopify takes time, research, and a little trial-and-error. But with the right approach, you can discover a product that not only sells but also builds your brand.
Ready to start your Shopify journey? Remember:
Know your audience deeply.
Research trends and market carefully.
Validate your ideas before going all-in.
Keep profitability and shipping in mind.
Use local insights to your advantage.
Happy selling, and may your Shopify store be the next big thing!
If you want help shipping your Shopify products in Malaysia, EasyParcel has you covered with affordable courier options and easy booking tools. Check out EasyParcel to start shipping smarter today!
FAQ
1. How do I find trending products for Shopify?
Use tools like Shopify’s trending product lists, Google Trends, and social media platforms to spot what’s gaining popularity.
2. What makes a good product for Shopify?
Products that solve a problem, have steady demand, good profit margins, and fit your target audience are great choices.
3. How can I test my product idea before selling?
Create a landing page, run small ads, gather feedback from your network, or order samples to check quality.
4. Are niche products better for Shopify?
Niche products often have less competition and a dedicated audience, making them ideal for new Shopify stores.
5. How important is shipping when choosing a product?
Very important! Shipping cost and ease affect your profit and customer satisfaction, so choose products that ship affordably and reliably.
