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Canada’s e-commerce market is thriving, with more sellers moving online to reach customers nationwide. Popular e-commerce platforms (Canada) like Shopify, Amazon, Etsy, and Walmart Marketplace make it easier than ever to connect with shoppers. Here’s the e-commerce platforms in Canada and everything you need to know about selling here.
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Overview of E-commerce in Canada (2025)
By 2025, Canada’s e-commerce market continues to grow steadily, driven by widespread internet access, strong logistics, and consumer trust in online transactions. Leading platforms such as Shopify, Amazon, Etsy, and Walmart Marketplace cater to different seller needs — from small businesses building their own stores to brands seeking large-scale visibility.
Canadians increasingly turn to e-commerce platforms for convenience, better product selection, and competitive prices. With secure payment options and fast delivery services, online shopping has become an essential part of modern retail in Canada.
Top E-commerce Platforms in Canada
1. Shopify
2. Amazon Canada
Amazon Canada is a powerhouse platform that offers unmatched visibility and access to millions of active shoppers, making it ideal for sellers who want to scale fast and reach customers nationwide. With trusted fulfillment options like Fulfillment by Amazon (FBA), sellers can ensure fast, reliable delivery and strong customer trust.
However, competition is intense, and profit margins can shrink due to advertising costs and price wars. Sellers choose Amazon for its massive reach and credibility, but must be ready to stand out through strategy and efficient operations.
3. Etsy
Etsy is perfect for handmade, vintage, and creative products, attracting buyers who appreciate originality and craftsmanship. It’s a trusted platform that helps small businesses and artisans build visibility among loyal, niche audiences.
However, because Etsy mainly targets creative and artistic markets, non-creative sellers may find limited opportunities. Additionally, listing, transaction, and advertising fees can reduce overall profit margins. Sellers choose Etsy for its community of art-focused shoppers and global reputation for quality handmade goods.
4. Walmart Marketplace Canada
Walmart Marketplace Canada is backed by one of the country’s most trusted retail brands, giving sellers access to a large and diverse customer base across essentials, fashion, and electronics. Its strong logistics network and brand reputation help build credibility and attract consistent shoppers.
However, entry requirements are stricter, and competition from established brands can be intense. Smaller or niche sellers may struggle to stand out, but many choose Walmart for its trust, reliability, and nationwide exposure.
5. eBay Canada
eBay Canada is one of the country’s most established marketplaces, giving sellers the flexibility to reach buyers looking for a wide range of products, from collectibles to electronics. Its auction and fixed-price options make it appealing for both casual and professional sellers.
However, competition is high, and fees can add up, especially with optional promotions or international listings. Still, many sellers choose eBay for its global reach, seller flexibility, and loyal customer base.
6. Best Buy Marketplace
Best Buy Marketplace Canada is ideal for electronics, appliances, and tech accessories, allowing sellers to leverage Best Buy’s trusted brand and loyal customer base. It’s a great choice for businesses with reliable inventory and quality products looking to reach tech-savvy shoppers.
However, the platform is highly selective and has strict requirements for product quality, shipping standards, and customer service. This makes it challenging for smaller or newer sellers to join — but for those who qualify, it offers excellent visibility and credibility in the electronics market.
7. Newegg Canada
Newegg Canada is best for electronics, computer parts, and gaming products, giving sellers direct access to a tech-savvy audience that values product expertise and specifications. It’s a great platform for businesses specializing in technology and gadgets.
However, since Newegg focuses on a niche market, it’s less suitable for general consumer goods or lifestyle items. Sellers outside the tech category may find limited opportunities to grow.
5 Tips to Sell Successfully on E-commerce Platforms (Canada)
Selling online in Canada is full of opportunities, but standing out takes the right approach. Here are some proven tips to help you succeed:
1. Price Competitively
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2. Offer Reliable Shipping
Fast, reliable delivery turns one-time buyers into repeat customers. With EasyParcel, sellers can compare courier rates, book shipments, and send tracking updates using trusted carriers like FedEx, TNT, EMS, and Aramex. Offering both budget-friendly and express options builds trust and encourages repeat sales.
3. Provide Multiple Payment Options
Canadians value convenience, so offering multiple payment options is key. Support major cards, PayPal, and local methods like Interac e-Transfer, while adding BNPL services such as Klarna or Affirm to appeal to younger shoppers. The more payment choices you provide, the fewer barriers to checkout and the more sales you can close.
4. Deliver Excellent Customer Service
Great customer service builds loyalty by turning one-time buyers into repeat customers. Respond quickly, handle issues with care, and encourage positive reviews to boost trust. By focusing on long-term relationships, you create a shopping experience that goes beyond checkout.
5. Leverage Platform Promotions
Promotions are a powerful way to drive visibility and sales in Canada, especially during big events like Boxing Day, Black Friday, and Cyber Monday. Use platform tools like Amazon Ads or Etsy Promoted Listings, or run your own campaigns on Shopify to reach wider audiences. Just be sure discounts boost exposure without cutting too deeply into profits.
How EasyParcel Helps You Deliver to Canada
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Canada.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Selling on ecommerce platforms in Canada offers strong opportunities for both new and established businesses. By choosing the right platform, optimizing listings, ensuring reliable shipping, and delivering great service, sellers can build trust and customer loyalty. Tools like EasyParcel simplify shipping by comparing rates, booking deliveries, and providing tracking updates, freeing up more time to focus on growth.
EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
