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Indonesia is one of Southeast Asia’s fastest-growing digital economies, with millions of consumers shopping online daily. From fashion and beauty to gadgets and groceries, online marketplaces dominate the retail landscape.
If you’re planning to sell online, here’s a look at the top e-commerce platforms in Indonesia and how they can help grow your business.
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Overview of E-commerce Platforms in Indonesia (2025)
By 2025, Indonesia’s e-commerce market is projected to exceed USD 100 billion, fueled by a young, mobile-first population and widespread digital payment adoption through platforms like GoPay, OVO, and Dana. Major players such as Tokopedia, Shopee, and Lazada dominate the scene, offering everything from electronics to daily essentials.
Consumers increasingly turn to e-commerce platforms for convenience, better deals, and access to products not always available offline. For sellers, Indonesia offers a fast-growing digital economy with huge potential—success depends on competitive pricing, localized marketing, and strong logistics partnerships.
Top E-commerce Platforms in Indonesia
1. Tokopedia
Tokopedia is one of Indonesia’s largest e-commerce platforms, known for its wide range of products and trusted reputation. Sellers choose Tokopedia for its strong local presence, integrated logistics and payment system through the GoTo Group, and easy-to-use seller tools that help reach millions of active buyers.
However, heavy competition and marketing expenses can make it harder for small sellers to stand out and maintain good profit margins.
2. Shopee Indonesia
Shopee dominates Indonesia’s mobile shopping scene with its user-friendly interface, free-shipping promotions, and integrated marketing tools. Sellers choose Shopee because it offers massive traffic, strong brand trust, and easy onboarding, making it ideal for new or growing businesses looking for quick exposure.
However, constant discounts and price competition can reduce overall profit margins.
3. Lazada Indonesia
Lazada, backed by Alibaba Group, provides sellers with robust logistics, secure payment systems, and access to millions of active buyers across Indonesia. Sellers choose Lazada for its regional reach, trusted brand reputation, and high traffic during major sales events like 11.11 and 12.12, which can significantly boost sales.
However, strict seller policies and onboarding requirements can be challenging for newcomers.
4. Blibli
Blibli stands out for its focus on quality and authenticity, attracting middle- to high-income consumers who value trusted products and reliable service. Sellers choose Blibli because of its strong reputation, dependable delivery network, and flexible payment options, which enhance customer satisfaction and loyalty.
However, platform fees tend to be higher than some competitors, which may affect profit margins for smaller sellers.
5. Bukalapak
Bukalapak empowers small and medium-sized businesses across Indonesia by offering an easy-to-use platform and broad access to local customers. Sellers choose Bukalapak because it supports multiple payment options, promotes local brands, and provides a friendly entry point for newcomers to e-commerce.
However, site traffic and sales volume can be lower compared to major players like Tokopedia or Shopee, especially in highly competitive categories.
6. TikTok Shop Indonesia
TikTok Shop combines entertainment and e-commerce, letting sellers promote products through short videos and live streams that engage audiences in real time. Sellers choose this platform because it’s highly effective for reaching younger consumers, boosting brand visibility, and driving impulse purchases through viral content.
However, it demands frequent and creative content creation to stay visible and competitive in the fast-paced social commerce space.
7. Zalora Indonesia
Zalora is the leading platform for fashion and lifestyle products, offering both international and local brands. Sellers choose Zalora because it allows them to target a style-conscious audience, enhance brand credibility, and leverage Zalora’s strong logistics and marketing network.
However, its niche focus on fashion limits opportunities for sellers offering non-fashion or general merchandise.
8. Orami
Orami is Indonesia’s top e-commerce platform for parenting, baby care, and family essentials, trusted by parents for its quality products and expert guidance. Sellers choose Orami because it provides direct access to a loyal, family-focused customer base and offers strong community engagement and credibility in the parenting niche.
However, its specialized focus means limited opportunities for sellers outside the family and childcare categories.
9. Ralali
Ralali is a fast-growing B2B e-commerce platform that connects suppliers with businesses across Indonesia, making it ideal for wholesale and bulk transactions. Sellers choose Ralali because it offers access to a large network of corporate buyers, streamlined procurement tools, and strong support for industrial, commercial, and office supply sectors.
However, its business-oriented focus means it’s less suitable for individual retail shoppers.
10. Shopify Indonesia
Shopify allows sellers to create their own branded online stores with full control over design, operations, and customer experience. Sellers choose Shopify because it supports long-term brand building, offers powerful integrations, and ensures independence from large marketplace restrictions.
However, the higher setup, subscription, and marketing costs can be challenging for smaller businesses.
How EasyParcel Helps You Deliver to Indonesia
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Indonesia.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Indonesia’s e-commerce scene offers countless opportunities for sellers ready to go digital. Whether you sell on large marketplaces like Tokopedia and Shopee or build your own store with Shopify, the potential to reach millions of customers is huge.Â
With EasyParcel, you can make delivery simple, affordable, and efficient — helping your business grow smoothly. EasyParcel welcomes you with a FREE RM10 credit for your first shipment. Sign up today and start shipping smarter with EasyParcel!
