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Finland’s e-commerce market is thriving, with shoppers going online for everything from electronics to clothing and home essentials. Whether you’re a local entrepreneur or an international brand, the right platform can help you reach Finland’s digitally savvy consumers.
Here’s a quick look at the top e-commerce platforms in Finland and how they can help your business grow.
Contents
Overview of E-commerce in Finland (2025)
Finland’s e-commerce market is growing steadily. In 2024, revenue was about USD 6.27 billion, and it’s expected to increase to USD 7.07 billion in 2025. Many Finns shop from abroad (especially Germany, Sweden, China) for fashion, electronics, and cosmetics.
People are going to e-commerce platforms because they offer convenience (shop any time), a bigger variety of goods than many local stores, and access to deals and fast delivery. With high internet usage (~97% of population) and trust in digital payments + good logistics (like parcel lockers), online shopping is becoming easier and more reliable.
Top E-commerce Platforms in Finland (2025)
1. Verkkokauppa.com
Verkkokauppa.com is one of Finland’s largest and most trusted electronics and appliance retailers, known for its strong local presence, reliable logistics, and excellent customer service. Sellers choose this platform because it attracts tech-savvy Finnish consumers who value quality products, fast delivery, and transparent pricing. Its brand recognition makes it a solid choice for businesses wanting to reach local buyers with confidence.
However, competition is intense, particularly from international marketplaces offering broader product assortments and lower prices. Sellers need to focus on competitive pricing, localized marketing, and exceptional service to stand out in this highly competitive space.
2. Zalando.fi
Zalando is a popular platform for fashion and lifestyle products, offering Finnish consumers a wide range of clothing, shoes, and accessories from both local and international brands. Sellers choose Zalando for its strong brand reputation, marketing reach, and dedicated audience of fashion-conscious shoppers, making it an excellent platform for building brand visibility in the Nordic market.
However, competition is fierce, especially in trendy and fast-moving categories, where many brands vie for attention. Additionally, platform fees and commission costs can be relatively high, so sellers need strategic pricing and consistent branding to maintain profitability.
3. Gigantti.fi
Gigantti is one of Finland’s leading retailers for electronics, appliances, and hardware, trusted for its excellent customer service and reliable delivery network. Sellers choose Gigantti because it caters to a wide customer base looking for quality tech products, and the platform’s ability to manage large orders efficiently makes it ideal for high-volume sales. It’s a strong choice for brands seeking credibility and scale in Finland’s tech market.
However, the electronics category often has tight profit margins, and return rates can be relatively high due to customer expectations around product performance. Sellers must ensure competitive pricing, accurate listings, and solid after-sales support to maintain profitability and customer satisfaction.
4. Tori.fi
5. Swappie
Swappie is a leading platform for refurbished smartphones, particularly iPhones, with a strong reputation for quality, reliability, and transparent refurbishing processes. Sellers choose Swappie to tap into the trusted resale market for electronics, reaching customers who value certified pre-owned devices over new ones. It’s ideal for businesses looking to capitalize on the growing demand for sustainable tech products.
However, the sales volume is smaller compared to mainstream marketplaces, and building trust with buyers requires consistent quality and transparency. Sellers must focus on detailed product descriptions, warranties, and customer support to maintain credibility and encourage repeat purchases.
6. About You
About You is a popular fashion platform in Finland, offering localized marketing, strong customer service, and a curated selection that appeals to style-conscious shoppers. Sellers choose About You to connect with a dedicated fashion audience and leverage the platform’s promotional tools and brand support to increase visibility. It’s especially suitable for brands looking to establish a strong presence in the Finnish fashion market.
However, competition is high among numerous fashion sellers, making it challenging to stand out without effective branding and promotions. Additionally, marketing and promotional costs can add up, so sellers need to plan campaigns strategically to maintain profitability.
7. Temu
Temu is a rapidly growing e-commerce platform in Finland, known for its wide product selection and extremely low prices. Sellers choose Temu to reach bargain-oriented customers who are attracted to discounts and variety, making it effective for high-volume, low-cost items. It’s appealing for those looking to quickly enter the market and test product demand.
However, longer shipping times, variable product quality, and import costs can affect customer satisfaction and profit margins. Sellers need to manage logistics carefully and set realistic expectations to maintain trust and profitability.
8. Shopify Finland / WooCommerce
WooCommerce and Shopify are not traditional marketplaces, but many Finnish online stores use them—WooCommerce powers around 45–60% of sites—to gain full control over branding, product presentation, and sales. Sellers choose these platforms to build their own stores, create a unique shopping experience, and manage direct customer relationships without competing alongside other brands.
However, using WooCommerce or Shopify means handling marketing, logistics, and customer trust independently. Success relies heavily on effective promotion, reliable fulfillment, and building a strong brand reputation, which can require more time and resources compared to established marketplaces.
9. K-ruoka / Grocery-Delivery Local Platforms
Grocery and food delivery platforms are growing rapidly in Finland, particularly in urban areas where convenience is highly valued. Sellers choose platforms like K-ruoka to reach customers looking for quick access to daily essentials without leaving home, making it ideal for groceries, fresh produce, and ready-to-eat meals. These platforms help increase visibility and sales for local retailers and small food businesses.
However, perishable products and delivery costs can significantly reduce profit margins, and sellers must carefully manage inventory, packaging, and logistics to maintain quality and customer satisfaction.
10. Local Niche Retailers (e.g. Alko.fi, etc.)
Specialized Finnish retailers—such as those focusing on books, alcohol, home décor, or local cultural products like Alko for beverages—attract loyal and targeted customer bases. Sellers choose these platforms to reach niche audiences who value expertise, curation, and trust in the brand, making it ideal for specialty products or local offerings.
However, the niche focus often means a smaller audience, and certain categories, like alcohol, may be subject to stricter regulations and compliance requirements. Sellers must navigate these limitations while maintaining quality and meeting customer expectations to succeed.
How EasyParcel Helps You Deliver to Finland
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Finland.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Finland’s e-commerce market in 2025 offers strong opportunity, especially for sellers who optimize for local trust, digital payments, and efficient delivery. By choosing platforms wisely—whether large marketplaces like Verkkokauppa or fashion specialists like Zalando—and leveraging platforms like WooCommerce or Shopify to build tailored stores, you can reach Finnish customers well.
EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
