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Most purchase journeys have too many steps in the conversion funnel. You may not aware that, every click, page load and mouse scroll are gradually increases the likelihood that your potential customers will abandon their cart and leave your website without looking back.
Making each of the purchase easy doesn’t need to be complicated and expensive, all you need to do is just start with social media networks where your customers is most active, and then turns their engagement directly into sales. It’s the secret to the future growth of your brand: social commerce.
What Is Social Commerce?
Social Commerce is a kind of e-commerce that allows customers to make a product purchase directly via social media networks. It differs from social media marketing as you’re not redirecting customers to an online store, but offering them the ability to checkout directly within the network they’re using at that moment, such as Facebook, Instagram, Twitter and so on.
Social Commerce Toolkit That You Can't Afford To Miss
Success with Social Commerce is more than just growing the number of followers, or creating a killer Facebook advertising. Today, we’re going to share you some techniques that will allow you to become social commerce experts.
Here’s a run-down of the social commerce trends for you to stay on the top:-
1. Find Micro-Influencers That Can Build Brand Trust
Think videographer, barista, athletes, even your everyday-person who is authentically channeling all things that speak to your brand. More and more people are starting to turn toward trusting the word of micro-influencers to whom they feel a stronger connection to their real life. Though they have fewer followers (within a range of 2,000 followers up until about 50,000 followers) than the average celebrity account, the quality of micro-influencer audiences tends to be better, and enables brands to generate high engagement at a lower cost among niche communities.
For example, Casio Timepiece Malaysia marketing team has collaborated with micro-influencers in Malaysia to work on Instagram posts featuring their watch.
Source: Instagram
2. Hassle-free Purchase Experience Via Chatbot
Chatbot can do a lot and they can do it instantly and automatically. Most businesses are integrating chatbot into their inbound marketing strategies. The artificial intelligence of chatbot is revolutionizing the customer experience as they can provide handy product details to customers whenever they need it. So, just take advantage of chatbot to create a seamless purchase journey for your social commerce with zero skills required. Tools such as Jumper.ai, a pre-built automated checkout chatbot can help you accomplish this by having checkout bot up and running within minutes across almost all social platforms.
For example, one of the biggest movie studios Marvel has created a simple automated checkout bot using Jumper.ai to sell their movie ticket for both Avengers: Infinity War and Ant-Man & the Wasp. As a result, the lowest conversion rate from hashtag engagement to tickets purchased was a staggering 50%.
Source: Big Commerce
3. Catch The Eyeballs With User Generated Content
Adding user generated content (UGC) to social commerce not only helps brands give consumers a voice, it’s also low maintenance and cheap! Most of consumers stated that UGC is helpful in making purchasing decisions. By using those review from your followers and user-submitted photos as content, you’re showing potential customers that people just like them enjoying your products or services. Not only that, you can get that viral touch and boost your overall marketing efforts by featuring only Instagram-worthy customer photos alongside the reviews in your Facebook ads as well.
Instead of screaming “use me” at their followers, brand such as Airbnb let those house owners speak for their platform and thus encouraging more people to join in the community.
Source: Airbnb Facebook
Social commerce is moving from strength to strength. Thanks to tools like ManyChat and jumper.ai, it’s easier than ever for your brand, regardless of size and budget to take advantage of these social commerce trends. And we’d say that there’s no better time than now to get started. If you wait to see how things pan out, you’ll be putting yourself on the back foot and give your competitors a lot of chances to go far beyond your business.
Let’s kick start your social commerce today as we believe that it is going to blow up everyone’s expectation one day in the future!
