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Australia’s e-commerce market is booming, with more shoppers choosing to buy everything from fashion to electronics online.
From global giants like Amazon to local favorites such as MyDeal, sellers have plenty of options to grow their business.
If you’re planning to start selling online, here’s a quick look at the top e-commerce platforms in Australia and how they can help you reach millions of buyers.
Contents
Overview of E-commerce Platform in Australia (2025)
By 2025, Australia’s e-commerce market is projected to surpass AUD 70 billion, driven by tech-savvy consumers and strong digital infrastructure. Platforms like Amazon Australia, eBay, Catch, and Kogan lead the way, offering convenience, variety, and trusted service.
Australians are increasingly turning to e-commerce platforms for their ease of use, exclusive online deals, and fast nationwide delivery. With reliable payment options like Afterpay and PayPal, plus robust logistics, online shopping has become an essential part of everyday life and a major opportunity for sellers.
Top E-commerce Platforms in Australia
1. Amazon Australia
Amazon Australia is one of the largest and most trusted e-commerce platforms, giving sellers nationwide reach, access to millions of active shoppers, and fast delivery through Amazon Prime. Many sellers choose this platform for its strong logistics network, marketing tools, and global credibility that help boost sales.
However, competition is intense, and high seller fees can reduce overall profit margins, especially for small or new businesses.
2. eBay Australia
eBay Australia remains a popular and trusted marketplace for both new and used products, giving sellers flexibility across categories like fashion, electronics, collectibles, and home goods. Many sellers choose eBay for its large, established customer base, auction-style listings, and ease of entry without strict requirements.
However, high competition and limited visibility for smaller sellers can make it challenging to stand out without investing in promotions or paid listings.
3. Big W Market
Big W is a trusted Australian retailer known for its affordable everyday essentials, covering clothing, toys, electronics, and home goods. Sellers choose Big W for its strong brand reputation, loyal family-oriented customer base, and nationwide visibility through both online and physical channels.
However, because buyers are highly price-sensitive, sellers often need to keep prices low, which can limit profit margins.
4. Kogan
Kogan is one of Australia’s leading online retailers, best known for electronics, appliances, and everyday essentials at competitive prices. Sellers choose Kogan for its strong logistics network, wide customer reach, and trusted brand reputation among value-driven shoppers.
However, new or smaller brands may struggle to stand out due to the platform’s focus on established and well-known products.
5. Woolworths Online
Woolworths is one of Australia’s largest and most trusted retail chains, specializing in groceries and household essentials. Sellers choose Woolworths’ online platform for its strong brand reputation, nationwide delivery and click-and-collect services, and loyal customer base seeking convenience and quality.
However, strict quality control and compliance requirements can make it challenging for smaller or new sellers to join.
6. Coles Online
Coles is another major grocery retailer in Australia, offering sellers access to millions of repeat shoppers who value fresh produce, household essentials, and trusted brands. Sellers choose Coles for its strong market presence, consistent customer traffic, and well-established online grocery platform.
However, strict entry and quality requirements—similar to Woolworths—can make it difficult for smaller businesses to join.
7. Temple & Webster
Temple & Webster is Australia’s leading platform for furniture and home décor, attracting design-conscious shoppers seeking stylish and high-quality pieces. Sellers choose it for its targeted audience, strong brand reputation, and focus on home lifestyle products.
However, its niche specialization limits opportunities for sellers outside the home and living categories.
8. Shopify Australia
Shopify gives sellers full control to build their own custom-branded online store, complete with payment, shipping, and marketing integrations. It’s chosen by sellers who want long-term brand growth and freedom from third-party marketplaces.
However, the setup, subscription, and advertising costs can be high, making it challenging for smaller or new businesses.
9. The Iconic
The Iconic is a leading fashion and lifestyle platform in Australia, known for its broad range of local and international brands. Sellers choose it for its strong brand reputation, fast delivery, and loyal, style-conscious customers.
However, high fees and intense competition in the fashion category can make it challenging for new or smaller sellers to stand out.
How EasyParcel Helps You Deliver to Australia
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Australia.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Selling on e-commerce platforms in Australia is all about choosing the right marketplace for your products and customers. Whether you’re reaching a broad audience on Amazon, connecting with fashion lovers on The Iconic, or building your own brand with Shopify, each platform offers unique opportunities.
Using EasyParcel helps keep shipping simple, affordable, and reliable, so your business can stand out. EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
