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Brunei’s e-commerce market is steadily growing as more consumers embrace online shopping for convenience and variety. From fashion and gadgets to daily essentials, digital platforms are becoming the go-to choice for modern shoppers.
If you’re looking to start selling online, here’s a quick look at the top e-commerce platforms in Brunei and how they can help your business reach more customers.
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Overview of E-commerce Platform in Brunei (2025)
By 2025, Brunei’s e-commerce market is growing steadily, fueled by high smartphone usage, secure mobile payments, and strong government initiatives supporting digital transformation. Platforms like Shopee, Zalora, and Facebook Marketplace help local sellers connect with customers beyond physical stores.
Bruneians are increasingly turning to e-commerce platforms for their convenience, variety, and competitive prices, making online shopping an essential part of modern consumer life in the country.
Top E-commerce Platforms in Brunei
1. Shopee Brunei
Shopee is chosen because it’s Brunei’s most widely used e-commerce platform, attracting a large, active customer base looking for affordable products and convenient shopping. Sellers choose it for its user-friendly interface, integrated logistics, and promotional support that make it easier to reach buyers nationwide.
However, intense competition and the need for frequent discounts can reduce overall profit margins.
2. Zalora Brunei
Zalora is chosen because it’s the leading fashion and lifestyle platform in Southeast Asia, giving sellers in Brunei access to a regional audience that values branded and trendy products. Its trusted reputation, marketing reach, and logistics support make it ideal for sellers in the fashion or beauty niche.
However, category restrictions and listing fees can limit opportunities for smaller or non-fashion sellers.
3. Facebook Marketplace
Facebook Marketplace is chosen because it’s highly accessible and widely used in Brunei, making it ideal for sellers who want quick local sales with minimal setup. Its free listing system and social integration allow sellers to tap into community trust and engage buyers directly.
The downside is the lack of built-in payment and delivery systems, which can make transactions less secure and require sellers to manage logistics themselves.
4. Instagram Shops
Instagram Shops are chosen because they allow sellers to leverage the platform’s visual appeal to showcase products creatively, engage directly with followers, and tap into Brunei’s social-media-savvy audience. It’s ideal for small brands and home-based businesses seeking brand visibility and direct customer interaction.
The downside is that success depends on consistent content creation and marketing, and building buyer trust can take time.
5. Lazada
Lazada is chosen because it allows Bruneian sellers to reach a wider Southeast Asian audience, leverage built-in marketing tools, and benefit from secure payments and reliable logistics. It’s ideal for sellers aiming to expand beyond the local market.
The downside is that competition from larger regional and international sellers can make it harder to stand out, requiring strategic promotions or discounts.
6. Carousell Brunei
Carousell is chosen because it allows sellers to quickly reach local buyers, list items for free with minimal setup, and tap into a community that values second-hand or affordable products.
The downside is that transactions are largely manual, requiring sellers to manage negotiations, payments, and delivery themselves, which can affect efficiency and trust.
7. Amazon Global
Amazon (International) is chosen by Bruneian sellers because it provides access to a massive global customer base, trusted logistics, and the ability to scale quickly beyond the local market.
The downside is high seller fees, complex international shipping, and the need to comply with Amazon’s strict standards, which can be challenging for smaller businesses.
8. TikTok Shop
TikTok Shop is chosen by Bruneian sellers because it allows direct engagement with a young, trend-conscious audience, boosts visibility through short-form videos and live streams, and can drive quick impulse purchases.
The downside is that success requires constant content creation, staying on top of trends, and potential marketing costs to maintain visibility.
9. Shopify
Shopify is chosen because it gives sellers full control over branding, store design, and customer experience, allowing them to build a long-term, independent online business without relying on marketplaces.
The downside is that monthly subscriptions, apps, and marketing costs can add up, which may be challenging for new or small sellers.
How EasyParcel Helps You Deliver to Brunei
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Brunei.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Selling online in Brunei offers exciting opportunities as more consumers shift toward digital shopping. Whether you’re targeting Shopee’s large customer base, Zalora’s fashion audience, or building your own store with Shopify, choosing the right platform is key to success.
With EasyParcel, you can make delivery simple, affordable, and efficient — helping your business grow smoothly. EasyParcel welcomes you with a FREE RM10 credit for your first shipment. Sign up today and start shipping smarter with EasyParcel!
