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Italy’s e-commerce market has grown rapidly over the past few years, with more consumers embracing online shopping for convenience, variety, and fast delivery. From fashion and electronics to groceries and home goods, Italians are increasingly turning to digital platforms for everyday purchases.
If you’re planning to sell online, here’s a quick look at the top e-commerce platforms in Italy and how they can help your business grow.
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Overview of E-commerce Platform in Italy (2025)
By 2025, Italy’s e-commerce market continues to grow rapidly, driven by widespread smartphone adoption, improved delivery infrastructure, and increasing trust in digital payments like PayPal and Satispay. Major players such as Amazon Italy, eBay, Zalando, and local platforms like IBS and Unieuro are leading the way, while niche online stores for fashion, electronics, and home goods are also gaining traction.
Italian consumers are turning to e-commerce platforms for the convenience of comparing prices, finding exclusive online deals, and accessing a wider variety of products than what’s available in local stores. For sellers, this thriving digital landscape offers huge potential — success depends on offering fast delivery, clear product listings, and excellent customer service.
Top E-commerce Platforms in Italy (2025)
1. Amazon Italy (Amazon.it)
Amazon dominates Italy’s e-commerce market with its extensive product range, Prime delivery, and trusted reputation. Sellers choose Amazon for its massive traffic, reliable logistics, and access to both local and international buyers, making it ideal for scaling quickly.
However, intense competition and high commission fees can reduce overall profit margins.
2. eBay Italy (eBay.it)
eBay remains one of Italy’s most popular marketplaces for both new and pre-owned products, offering flexible selling options such as auctions and “Buy It Now.” Sellers choose eBay for its wide audience reach, low entry barriers, and strong brand recognition, making it ideal for small businesses and resellers.
However, high competition and visibility challenges can make it harder for sellers to maintain strong pricing and consistent sales.
3. Zalando Italy
Zalando is Italy’s go-to platform for fashion, shoes, and accessories, attracting millions of style-conscious shoppers who value quality and variety. Sellers choose Zalando for its strong brand reputation, powerful marketing exposure, and access to a loyal fashion-focused audience, making it ideal for apparel and lifestyle brands looking to grow visibility.
However, the high level of competition among apparel sellers can make it challenging to stand out without strong branding or unique offerings.
4. Unieuro
Unieuro is one of Italy’s leading electronics and appliance retailers, combining strong offline presence with a growing online platform. Sellers choose Unieuro for its trusted brand reputation, loyal tech-savvy customer base, and reliable logistics network, making it ideal for those in electronics, gadgets, and home appliance categories.
However, the platform focuses mainly on electronics and home goods, which limits opportunities for sellers outside these categories.
5. Euronics Italy
Euronics is one of Italy’s top destinations for electronics, home appliances, and entertainment products, offering sellers access to a large and loyal customer base. Sellers choose Euronics for its trusted retail reputation, nationwide network, and strong brand credibility, making it ideal for established brands and resellers in the tech and appliance sectors.
However, the platform has strict supplier and quality requirements, which can make entry challenging for smaller sellers.
6. Esselunga Online
Esselunga is one of Italy’s largest and most trusted supermarket chains, with an online platform that serves grocery and household shoppers seeking quality and convenience. It offers sellers in the FMCG (fast-moving consumer goods) category access to consistent customer demand and strong brand visibility.
However, the entry process is selective, as Esselunga prioritizes established suppliers and trusted brands to maintain its quality standards.
7. IBS.it
IBS.it specializes in books, music, movies, and cultural products, making it a top platform for publishers, authors, and niche media sellers in Italy. It attracts a loyal, knowledge-driven audience and maintains a strong online reputation within its niche.
However, its limited product focus restricts opportunities for sellers outside the media and entertainment categories.
8. Privalia Italy
Privalia is a well-known online outlet in Italy specializing in fashion, lifestyle, and home products. It’s ideal for brands aiming to clear excess inventory or attract buyers through flash sales and time-limited promotions.
However, profit margins are often lower since products are typically sold at deeply discounted prices.
9. Yoox
Yoox is a leading Italian platform for high-end fashion and luxury goods, attracting style-savvy and international shoppers. It’s perfect for brands seeking premium visibility and global reach.
However, the platform is highly selective with its listings and partnerships, making entry challenging for smaller or emerging sellers.
10. Shopify Italy
Shopify empowers Italian entrepreneurs to create fully customized online stores, giving them complete control over branding, design, and operations. It’s ideal for businesses focused on long-term growth and building a unique identity.
However, sellers must handle marketing, logistics, and customer acquisition on their own, which can be demanding for beginners.
How EasyParcel Helps You Deliver to Italy
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Italy.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Italy’s e-commerce market offers endless opportunities for sellers ready to embrace digital trends and meet consumer expectations for speed and quality. Platforms like Amazon, Zalando, and Yoox dominate, while Shopify empowers independent brands to grow their presence.
With EasyParcel, you can make delivery simple, affordable, and efficient — helping your business grow smoothly. EasyParcel welcomes you with a FREE RM10 credit for your first shipment. Sign up today and start shipping smarter with EasyParcel!
