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New Zealand’s e-commerce market is expanding rapidly, with more consumers shopping online for fashion, groceries, and electronics. For both local businesses and global brands, this creates a valuable opportunity to reach customers nationwide.
Here’s the e-commerce platforms New Zealand and everything you need to know about selling here.
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Overview of E-commerce in New Zealand (2025)
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Top E-commerce Platforms in New Zealand (2025) 🇳🇿
1. Trade Me
Trade Me is New Zealand’s most popular e-commerce platform, similar to eBay, offering a wide range of products from fashion and electronics to cars and real estate. Sellers choose Trade Me to reach a massive, trusted local audience that actively buys both new and second-hand items, making it ideal for broad-market or niche offerings alike. Its strong brand recognition and local presence help build credibility and attract repeat buyers.
However, competition is intense, and transaction fees can reduce profit margins, so sellers must focus on strategic pricing, compelling listings, and excellent service to remain competitive.
2. Shopify
Shopify is a leading platform for New Zealand businesses that want to build their own branded online store with customizable themes, multiple payment integrations, and reliable shipping options. Sellers choose Shopify to create a unique shopping experience, establish brand identity, and build long-term customer loyalty, making it ideal for entrepreneurs aiming for growth and control over their business.
However, cost can be a challenge, as monthly subscriptions and additional paid add-ons can quickly accumulate, which may strain smaller businesses or startups.
3. Amazon
Amazon may not be as dominant in New Zealand, but it allows sellers to reach millions of regional customers with reliable logistics, fast delivery, and trusted payment systems. Sellers choose Amazon to scale their business quickly and tap into a broader market beyond local shoppers, benefiting from its global reputation and infrastructure.
However, competition is intense, and upfront costs for advertising, inventory, and fulfillment can be high, making it more challenging for smaller sellers or startups to achieve profitability without careful planning.
4. Etsy
Etsy is a popular platform in New Zealand for handmade, vintage, and creative products, connecting sellers to a global audience that values originality and craftsmanship. Sellers choose Etsy to showcase unique offerings, reach niche markets, and build a brand around creativity, making it ideal for small businesses or artisans looking to stand out.
However, competition is high from sellers worldwide, and listing and transaction fees can accumulate, so maintaining strong branding, high-quality product presentation, and consistent customer service is essential for success.
5. Mighty Ape
Mighty Ape is a well-known New Zealand e-commerce platform, specializing in electronics, gaming, books, toys, and lifestyle products. Sellers choose Mighty Ape to reach a loyal and engaged customer base that values fast delivery and quality service, which can help encourage repeat purchases and brand trust. It’s particularly suitable for businesses targeting tech-savvy or entertainment-focused audiences.
However, the platform is more niche-focused, so products outside electronics and entertainment may have limited sales opportunities. Additionally, strict listing requirements can pose challenges for smaller businesses trying to enter the marketplace.
6. Noel Leeming Online
Noel Leeming is one of New Zealand’s top electronics and appliance retailers, with a strong e-commerce presence and trusted brand reputation. Sellers choose Noel Leeming to reach a targeted audience of tech-savvy and home-focused customers, benefiting from the platform’s established credibility and marketing support.
However, the platform is largely focused on electronics and appliances, which limits opportunities for sellers in other product categories. Businesses outside its core market may find it challenging to gain visibility or generate significant sales.
7. Fishpond NZ
Fishpond is a well-established online marketplace in New Zealand, offering a wide range of products from books and toys to home goods and electronics. Sellers choose Fishpond to reach a broad audience, with the added benefit of support for both local and international shipping, making it ideal for businesses looking to expand their market reach.
However, because Fishpond covers many product categories, competition can be intense, and sellers must focus on strong marketing, high-quality listings, and excellent customer service to stand out and maintain sales.
5 Strategies to Sell Successfully on E-commerce Platforms (New Zealand)
1. Craft Captivating Product Listings
Your product listing is your first impression, so make it count. Use clear, high-quality photos from multiple angles, and write descriptions in English (and Te Reo Māori when appropriate) that focus on the benefits, not just the features. Include SEO-friendly keywords to help your products get found more easily.
2. Price Smartly
Kiwi shoppers care about value, trust, and quality. Research competitors on Trade Me, Mighty Ape, and Shopify, and factor in GST (15%), courier fees, and rural delivery costs. Offer bundle deals or free shipping instead of just cutting prices during Black Friday and Boxing Day.
3. Offer Reliable Shipping
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4. Provide Multiple Payment Options
5. Stay Updated on Trends
Trends in New Zealand change fast. Stock up for seasonal demand like Christmas and school holidays, keep an eye on trending products on TikTok, Instagram, and Trade Me, and consider eco-friendly options, as sustainable products are increasingly popular.
How EasyParcel Helps You Deliver to New Zealand
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to New Zealand.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
E-commerce in New Zealand is full of opportunities, but success comes down to trust, service, and convenience. By keeping your prices fair, offering smooth payments like Afterpay, and ensuring fast, reliable delivery, you’ll stand out in a competitive market.
With EasyParcel, you can easily compare courier rates, book shipments, and give your customers the reliable service they expect — helping you grow your online business with confidence. EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
