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Singapore’s e-commerce scene is growing faster than ever. From groceries and fashion to electronics and beauty, millions of people are shopping online every day.
If you’re planning to sell, here’s a quick look at the top e-commerce platforms in Singapore and how they can help your business grow.
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Overview of E-commerce Platform in Singapore (2025)
By 2025, Singapore’s e-commerce market is projected to surpass USD 10 billion, driven by a tech-savvy population, high smartphone penetration, and reliable logistics. Shoppers increasingly rely on mobile apps like Shopee, Lazada, and RedMart for convenience, daily deals, and fast delivery.
Consumers turn to e-commerce platforms for easy access to a wide range of products, competitive prices, and secure payment options, making online shopping a preferred choice. For sellers, this dynamic market offers significant opportunities—success comes from choosing the right platform, optimizing listings, and providing reliable shipping and customer service.
Top E-commerce Platforms in Singapore
1. Shopee
Shopee dominates Singapore’s e-commerce market with its mobile-first approach, ShopeePay integration, and frequent flash sales that attract millions of active buyers. Its simple setup and seller-friendly tools make it ideal for small businesses and new entrepreneurs entering the online space.
Sellers choose Shopee for its large customer base, strong logistics network, and marketing campaigns that boost visibility. However, competition is intense, and heavy discounting is often needed to stay competitive, which can lower profit margins.
2. Lazada
Lazada, backed by Alibaba Group, provides secure payment systems, reliable logistics through Lazada Express, and broad access across Southeast Asia. It’s ideal for brands aiming for regional expansion and sellers who want a professional marketplace with marketing and analytics tools.
However, platform fees and strong competition from established brands can make it challenging for new sellers to gain visibility and maintain healthy profit margins.
3. Amazon Singapore
Amazon offers strong customer trust, an extensive product range, and Prime delivery that ensures fast and reliable shipping. Sellers benefit from advanced fulfillment, analytics, and marketing tools that help boost visibility and sales.
However, strict seller requirements, high competition, and relatively higher fees can make it challenging for small or new businesses to sustain profitability.
4. Carousell
Carousell thrives as a C2C marketplace popular for pre-loved items, electronics, and collectibles. It attracts sellers seeking a low-cost entry point and promotes sustainable, community-driven commerce.
However, unreliable buyers, price bargaining, and slower transaction processes can make sales less consistent for sellers aiming for steady growth.
5. Zalora
Zalora is the leading fashion platform in Southeast Asia, partnering with both global and local brands to offer trendy apparel, footwear, and accessories. Sellers benefit from its strong logistics, brand reputation, and seasonal promotions that drive high sales.
However, its niche focus on fashion and lifestyle limits opportunities for non-fashion sellers.
6. RedMart
RedMart is Singapore’s top online grocery platform, offering fresh produce, household essentials, and same-day delivery through Lazada’s ecosystem. It’s ideal for FMCG sellers aiming to reach time-conscious urban consumers.
However, low profit margins and high operational requirements—such as inventory and cold-chain management—can make it challenging for small sellers.
7. Ezbuy
Ezbuy connects Singaporean shoppers to a wide range of affordable cross-border goods from China, Korea, and the US. It’s an attractive platform for sellers offering budget-friendly or niche international products.
However, longer delivery times and customs-related delays can affect customer satisfaction and repeat purchases.
8. FairPrice Online
FairPrice Online extends Singapore’s most trusted supermarket brand into the digital marketplace, offering groceries, household goods, and daily essentials. Its brand loyalty and efficient delivery network ensure consistent customer demand.
However, the platform primarily supports FairPrice’s in-house ecosystem, providing limited space for third-party or independent sellers.
9. Love, Bonito
Love, Bonito stands out as a homegrown Singaporean fashion success, known for its loyal female customer base and strong regional presence. Its digital-first strategy and focus on empowering women have made it a fashion industry leader.
However, because it is a brand-owned platform, it’s not open to third-party sellers.
10. eBay.sg
eBay.sg offers sellers access to both local and international buyers, making it ideal for niche categories such as collectibles, vintage goods, and second-hand items. Its flexible listing options — including fixed-price and auction-style formats — give sellers more control over pricing.
However, the active user base in Singapore is relatively smaller compared to major players like Shopee or Lazada, meaning sellers may need to invest more effort in marketing and visibility.
How Easy Parcel Helps You Deliver to Singapore
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Singapore.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Selling on e-commerce platforms in Singapore is all about choosing the right channel for your products and target audience. Whether you’re reaching bargain hunters on Shopee, cross-border shoppers on Ezbuy, or premium buyers on Amazon, each platform offers unique strengths.
Using EasyParcel helps keep shipping simple, affordable, and reliable, so your business can stand out. EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
