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Taiwan’s e-commerce market is booming, driven by tech-savvy consumers and one of the fastest internet speeds in Asia. From electronics to fashion and lifestyle products, online shopping has become part of daily life.
If you’re planning to sell online, here’s a quick look at the top e-commerce platforms in Taiwan and how they can help your business grow.
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Overview of E-commerce Platform in Taiwan (2025)
By 2025, Taiwan’s e-commerce market continues to expand, driven by high smartphone penetration, fast internet, and growing trust in digital payments. Platforms like Shopee Taiwan, MOMO, and PChome dominate the space, offering shoppers speed, convenience, and frequent online deals.
Consumers in Taiwan are increasingly turning to e-commerce platforms for their wide product variety, time-saving convenience, and reliable delivery, making online shopping an essential part of modern life.
Top E-commerce Platforms in Taiwan
1. Shopee Taiwan
Shopee is one of Taiwan’s top e-commerce platforms, chosen for its massive user base, active promotional campaigns, and built-in marketing tools that help sellers attract customers easily. It’s especially appealing for new or small sellers wanting quick visibility and access to a broad audience.
However, fierce competition and frequent price wars can make it challenging to maintain healthy profit margins.
2. PChome
PChome is chosen by sellers because it’s one of Taiwan’s most trusted and established e-commerce platforms, offering fast delivery, reliable logistics, and a loyal local customer base. It’s particularly attractive for sellers in electronics, gadgets, and daily essentials, where quick service and consumer trust are key advantages.
However, high competition from major brands and strict listing requirements can make it challenging for smaller or new sellers to enter the market.
3. Momo Shop
Momo Shop is chosen because it’s one of Taiwan’s most trusted and high-traffic e-commerce platforms, especially in fashion, beauty, and household categories. Sellers benefit from its strong marketing campaigns, reliable logistics, and established customer trust, which help boost brand visibility and sales.
However, the strict application process and seller requirements can make it difficult for smaller or newer businesses to get onboard.
4. Yahoo! Taiwan Shopping
Yahoo! Taiwan is chosen because it has a long-standing reputation and loyal customer base, offering steady traffic and trusted payment systems for both local and international sellers. It’s ideal for businesses seeking credibility and visibility across multiple product categories.
However, its outdated interface and slower innovation compared to newer platforms can affect user experience and competitiveness.
5. Rakuten Taiwan
Rakuten Taiwan is chosen because it’s a premium marketplace with a strong Japanese brand reputation, attracting loyal, high-spending customers who value quality and authenticity. It’s ideal for sellers targeting middle- to high-income consumers and offering branded or imported goods.
However, higher listing fees and commissions may pose challenges for smaller sellers.
6. Books.com.tw
Books.com.tw is chosen because it’s Taiwan’s most established online bookstore with a loyal customer base that values education, culture, and creativity. Sellers of books, stationery, and artistic products can benefit from its trusted brand and niche audience interested in learning and lifestyle items.
However, it’s less suitable for categories like fashion or electronics, which attract fewer buyers on this platform.
7. ETMall (Eastern Home Shopping & Leisure)
ETMall is chosen because it uniquely combines e-commerce, live-streaming, and TV shopping, giving sellers powerful multi-channel exposure across online and offline audiences. It’s especially effective for home, beauty, and health products, where visual demonstrations drive sales.
However, the high advertising and promotion costs can be challenging for smaller sellers.
8. Apple Online
Apple Online is chosen because it attracts tech-savvy, high-income consumers who actively seek premium electronics and accessories. Sellers benefit from strong brand association, high trust, and access to a quality-driven customer base willing to pay for authentic products.
However, competition is fierce, and maintaining competitive pricing while meeting Apple’s strict standards can be challenging.
9. Pinkoi
Pinkoi is chosen because it’s ideal for creative entrepreneurs and designers who want to reach art-loving, design-conscious buyers across Asia. The platform emphasizes originality, craftsmanship, and premium aesthetics, helping sellers build a distinct brand identity and connect with niche international customers.
However, its smaller audience size compared to large mainstream marketplaces can limit sales volume.
10. Shopify Taiwan
Shopify is chosen because it allows complete control over store design, branding, and operations, giving sellers the freedom to build a unique identity and customer experience. With local payment integrations and powerful marketing tools, it’s perfect for those focused on long-term brand growth and independence.
However, the monthly subscription fees and advertising expenses can be challenging for new or small sellers.
How EasyParcel Helps You Deliver to Taiwan
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Taiwan.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Selling online in Taiwan offers endless opportunities if you choose the right platform for your business. Whether you’re targeting trend-driven buyers on Shopee or creative shoppers on Pinkoi, each platform caters to a different audience.
Using EasyParcel makes shipping simpler, faster, and more affordable, helping your online store stand out. Plus, EasyParcel welcomes new users with FREE RM10 for your first shipment. Start your e-commerce journey today — sign up now and make shipping easy!
