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The United States is home to the world’s biggest and most dynamic e-commerce market. From everyday essentials to luxury goods, millions of Americans shop online daily, making it a massive opportunity for sellers.
If you’re planning to expand your business, here’s a quick look at the top e-commerce platforms in the U.S. and how they can help you grow.
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Overview of E-commerce Platform in the United States (2025)
By 2025, the U.S. e-commerce market is expected to surpass $1.5 trillion, solidifying its position as the world’s largest online economy. Americans increasingly prefer shopping online for convenience, wide product choices, and fast delivery options.
With trusted payment systems like PayPal, Apple Pay, and Klarna, alongside quick shipping from UPS, FedEx, and USPS, e-commerce platforms make shopping effortless and secure. Major events like Black Friday and Cyber Monday further fuel demand, proving why more consumers and businesses continue to rely on online platforms for everyday purchases and growth.
Top E-commerce Platforms in United States
1. Amazon
Amazon remains the largest marketplace in the U.S., offering massive reach, fast Prime shipping, and a diverse product range. Sellers choose it for its strong brand trust, advanced fulfillment services, and access to millions of active buyers.
However, intense competition and high seller fees can reduce profit margins, especially for smaller businesses.
2. Walmart Marketplace
Walmart combines its extensive retail network with a rapidly expanding online marketplace, making it a top choice for sellers who want to reach millions of loyal U.S. shoppers. Sellers choose Walmart for its trusted brand reputation, strong logistics, and high sales potential.
However, strict onboarding requirements, tight seller policies, and heavy competition can make it challenging for new or smaller vendors to succeed.
3. eBay
eBay gives sellers flexibility through auction-style and “Buy It Now” listings, making it ideal for both new and used products, including niche or collectible items. Sellers choose eBay for its global reach, low entry barriers, and loyal buyer community.
However, traffic is lower than Amazon, and standing out requires more effort in terms of marketing, pricing, and customer engagement.
4. Etsy
Etsy is perfect for handmade, vintage, and creative goods, attracting buyers who value authenticity and craftsmanship. Sellers choose it to reach a loyal, niche audience that appreciates personalized and artistic products.
However, fees can be relatively high, and competition is strong in popular creative categories, making it harder for new sellers to stand out.
5. Shopify
Shopify allows businesses to create fully branded online stores with complete control over design, payments, and integrations. Sellers choose it for its flexibility, scalability, and professional e-commerce tools that support both small startups and large brands.
However, monthly fees, paid plugins, and marketing expenses can make it costly for smaller businesses.
6. Temu
Temu has gained massive popularity for its ultra-low prices, frequent flash deals, and easy mobile shopping experience. Sellers choose it to reach a huge base of price-conscious consumers and move high-volume, low-cost products quickly.
However, longer delivery times, quality concerns, and potential import tariffs can make it less appealing for premium or time-sensitive customers.
7. Best Buy Marketplace
Best Buy is a trusted name in electronics and appliances, making it ideal for sellers who want to reach tech-savvy customers and leverage a reputable platform with strong logistics support. Sellers choose it for its brand credibility and loyal customer base in the tech market.
However, its niche focus on electronics limits opportunities for those selling general or lifestyle products.
8. Target Plus
Target Plus connects sellers to Target’s massive and loyal customer base, offering strong brand credibility, nationwide visibility, and access to premium shoppers. Sellers choose it because it’s ideal for established brands looking to build trust and reach quality-focused consumers.
However, high entry standards and a selective approval process make it challenging for smaller or newer sellers to join.
9. Wayfair
Wayfair is a leading platform for furniture, home décor, and lifestyle products, attracting millions of shoppers focused on home improvement. Sellers choose it because it offers huge visibility in the home goods category and strong logistics support for large or bulky items.
However, shipping and return logistics can be complicated and costly, especially for oversized products, which can impact profit margins.
10. Facebook Marketplace
Facebook Marketplace is ideal for local and community-based selling, allowing sellers to quickly list items and reach nearby buyers through social connections. Sellers choose it for its zero listing fees, wide audience reach, and social-driven exposure that builds trust easily.
However, limited seller protection, unreliable buyers, and a lack of advanced logistics or payment systems can make transactions less secure compared to established e-commerce platforms.
How EasyParcel Helps You Deliver to United States
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to United States.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
The U.S. e-commerce market in 2025 is more competitive than ever, with platforms ranging from giants like Amazon and Walmart to niche players like Etsy and Wayfair. Each platform offers unique opportunities, but success depends on choosing the right fit for your products and managing costs, competition, and logistics effectively.
Using EasyParcel helps keep shipping simple, affordable, and reliable, so your business can stand out. EasyParcel welcomes you with a sweet FREE RM10 for your first shipment. And that’s just the beginning! Sign up today and join the fun! Get Free RM10 Now.
