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Nowadays, free shipping will become the prior consideration if we want to buy something, everyone loves free shipping. But if you’re a seller or running an online business, before you create your free shipping strategy, you have to understand what are the pros and cons if you offer free shipping to customers.
This blog will bring you through the pros and cons of offering free shipping and how platforms like EasyParcel can help you balance both sides like a pro! 😉
Contents
The Pros and Cons of Offering Free Shipping
Source: Pinterest
1. Increases Sales & Conversions🛒
Let’s face it, people love free stuff. As we know, free shipping is one of the biggest motivators for online purchases. This strategy will help you to attract customers and increase repeated purchases. The cart can get filled if you mix up pricing strategy with free shipping.
2. Boosts Customer Satisfaction👍
Imagine your customer getting exactly what they ordered and not having to pay anything extra for delivery. Free shipping makes the shopping experience smooth and satisfying. It adds that feel-good moment during checkout, especially when it’s unexpected. This experience can bring happy reviews or even repeat orders to you.
3. Increase Business Competitiveness🌍
Free shipping will help you to become more outstanding when customers are comparing two similar products. Even if your price is slightly higher than a competitor’s, offering free shipping can help you win the sale. It gives your brand a more generous and “beneficial” image.
1. Reduce Business Profits💸
Covering shipping fees out of your own pocket can reduce your profit margins, especially for low-cost or heavy items. Therefore, you can check the costing or profit margin of the particular product or service before you decide your free shipping strategy.
✅ Tips: You can compare the shipping rates from different courier through EasyParcel to help you to make your decisions.
2. Not Ideal for Every Type of Product📍
If you’re selling bulk sized, fragile or low-margin products, a free shipping strategy might not be suitable for you as it will increase your financial risk due to the product damage and higher shipping costs as bulk sized items always come with heavier weight.
How Can EasyParcel Help You?
✅ You can get cheaper or low shipping rates through EasyParcel to reduce your shipping costs when you implement your free shipping strategies.
✅ Provide more than 60 courier options for you so that you can book your shipments in just one platform. You can choose the ideal courier partner that suits your free shipping strategies.
✅ Always bringing interesting promotional campaigns that offer cheaper delivery rates to you especially during festival or seasonal periods which you will have a lot of orders need to ship.
Free Shipping Strategy Suggestions for You
💡Only offer free shipping during festivals or seasonal events. Use this strategy as your promotional strategy to reduce your shipping cost coverage.
💡Set a purchase limit for your customer if they want to have free shipping services to encourage them purchase in bulk. This can ensure the revenues you earned are able to cover the shipping cost.
💡Include the shipping costs into your product prices.
So, should you offer free shipping? There is no answer that can fit all. But if you can make the numbers work, free shipping can be a powerful tool for growth. You can test it out by starting with free shipping for selected products, then monitor your sales and customer feedback.
With EasyParcel by your side, you’ll always have access to affordable, reliable delivery options and convenient features to make your work smoothly behind the scenes. If you’re new to EasyParcel, let’s join our family and take your FREE RM10 coupon back home by signing up for your FREE EasyParcel account.🥰
FAQs
1. Does shipping with EasyParcel have insurance coverage?
Yes, we offer basic insurance coverage for free and if you need extra insurance coverage, you can try our EasyCover to cover your parcel that is valued up to RM10,000 from shipment lost just in case.
2. Can I ship food using EasyParcel?
Can, you can ship your food through the Lalamove, GrabExpress and Celsius Express in EasyParcel
3. Where can I and my customers track our shipments in EasyParcel?
To track your shipment, you can use our EasyTrack to track up to 15 parcels simultaneously and get real-time parcel status updates.
