Singapore
Thailand
Indonesia
You’ve probably heard of the Korean sensation – Squid Game, which has topped Netflix charts in more than 80 countries. Spreading around the world by word of mouth, especially via social media, this movie has taken the world by storm.
Banking on the popularity of the movie, many brands across Asia have tapped into the fun to trend jack the series with localised #SquidGame marketing and promotions. Here’s how those brands go creative with the series! Are you ready to explore?
#1 – Domino’s Malaysia
Getting a Squid Game-inspired invitation card to avail yourself of a discounted deal on your favorite pizza? Exclusive in Domino’s! As you can see, they’ve made use of the 3 simple geometric shapes: a circle, triangle and square that printed on a nondescript business card by turning them into a regular pizza, a slice of pizza and a pizza box.
Source: Domino’s Malaysia
#2 – FamilyMart Malaysia
FamilyMart Malaysia releases an invitation card by replacing the 3 geometric shapes into their flagship products: oden, onigiri and also their packaging. This is mainly to indicate that they’re having slots for the public to enter its stores for food hunts!
Source: FamilyMart Malaysia
#3 – Marigold HL Milk Singapore
Marigold HL Milk gets creative with one of the scenes in the Squid Game whereby Seong-Gi-Hun can’t drink regular milk. They use the chocolate milk reference from Squid Game, the brand took marketing to another level as they promoted their chocolate-flavored milk. Doesn’t it look creative that makes you want to tap on the “share” button?
Source: Marigold HL Milk Singapore
#4 – Durex Pakistan
Once again, Durex’s marketing team has taken product placement to another level. The brain behind the idea needs a raise. While they used the classic logo of Squid Game to promote the message and product, they sure beat everyone at the game.
Source: Durex Pakistan
#5 – Heieneken
Another brand whose logo coincided with the Squid Games logo is Heinekin. The honeycomb candy game where contestants had to carve out different shapes also included a star. Heineken used the reference and added their red-colored star to promote the brand.
Source: Heineken
#6 – EasyParcel Malaysia
EasyParcel Malaysia takes binge-watching seriously as they promote their RM5 shipping rate carved on a dalgona candy. This is mainly to deliver the message of it doesn’t need to be so hard to get the cheapest shipping rate. This might be one of the most popular ways the brands are promoting their products and logos.
Source: EasyParcel Malaysia
Other Squid Game Inspired Creative Marketing Ideas
… and many more.
Are you ready to tap into the Squid Game trend for your marketing?
