Singapore
Thailand
Indonesia
Hari Raya is a golden opportunity for businesses to boost their sales, and what better way to do that than by selling on the right marketplace? With the festive season driving up demand for traditional outfits, home decor, hampers, and delicious Raya treats, you need to be where the shoppers are!
In this guide, we’ll walk you through the best marketplaces to sell Raya-themed products and how to optimize your listings to maximize visibility and sales.
1. Shopee – The King of Festive Shopping
Why Sell on Shopee?
Millions of active users, especially during peak shopping seasons.
Frequent promotions and Shopee Live features to boost visibility.
Shopee Ads can help push your products to the top of search results.
Tips to Maximize Sales:
Use high-quality images with festive elements to attract buyers.
Offer bundle deals (e.g., Baju Kurung + Sampin) to increase order value.
Join Shopee’s Raya campaigns for better exposure.
2. Lazada – Perfect for Premium Raya Products
Why Sell on Lazada?
Trusted platform for both budget and premium items.
Live streaming and LazLive features enhance product visibility.
Lazada’s Sponsored Search Ads can help rank your products higher.
Tips to Maximize Sales:
Write detailed, keyword-rich product descriptions.
Offer fast shipping options to attract last-minute shoppers.
Use Lazada’s ‘Flexi Combo’ feature to increase basket size.
3. TikTok Shop – The Viral Selling Machine
Why Sell on TikTok Shop?
Great for trendy and visually appealing Raya products.
High engagement rates, especially with TikTok LIVE selling.
Short-form videos can generate impulse purchases.
Tips to Maximize Sales:
Use trending hashtags like #RayaSale2025 and #BajuRayaTrend.
Collaborate with TikTok influencers to boost credibility.
Post product demonstrations and unboxing videos to increase trust.
4. Instagram & Facebook Marketplace – Social Selling at Its Best
Why Sell on Instagram & Facebook Marketplace?
Direct interaction with customers for a personal touch.
Easy to set up and doesn’t require listing fees.
Great for personalized Raya hampers and home decorations.
Tips to Maximize Sales:
Post engaging stories and reels showcasing your products.
Run Facebook Ads targeting Raya shoppers.
Offer limited-time discounts to create urgency.
5. Zalora – The Go-To for Raya Fashion
Why Sell on Zalora?
Specializes in fashion and beauty products.
Attracts fashion-conscious buyers looking for stylish Raya outfits.
Zalora Fulfillment helps with logistics and delivery.
Tips to Maximize Sales:
Offer exclusive Raya collections with limited-edition designs.
Use Zalora’s marketing tools to boost product visibility.
Focus on high-quality images and engaging product descriptions.
6. Blibli & Tokopedia – Expanding to Indonesian Markets
Why Sell on These Platforms?
Ideal for cross-border sellers looking to reach Indonesian shoppers.
High demand for traditional Raya clothing and snacks.
Various payment and delivery options to cater to a broad audience.
Tips to Maximize Sales:
Localize your product descriptions to Bahasa Indonesia.
Offer COD (Cash on Delivery) as it’s preferred by Indonesian buyers.
Promote through marketplace campaigns and flash sales.
How to Optimize Your Listings for Marketplace Raya Products
Selling on the right marketplace is just the beginning. To truly stand out, follow these optimization tips:
Use Relevant Keywords: Ensure your product titles and descriptions include terms like “Baju Raya 2025,” “Raya Hamper,” and “Kuih Raya Murah.”
Provide High-Quality Images: Clear, well-lit images with festive backgrounds attract more buyers.
Offer Discounts & Free Shipping: Buyers love a good deal, especially during festive seasons.
Encourage Customer Reviews: Positive ratings help build trust and improve rankings.
Leverage Ads & Promotions: Use marketplace ads to push your products to the top of search results.
The Raya season is a fantastic opportunity to grow your business and reach more customers. By choosing the right marketplace and optimizing your product listings, you can increase sales and make the most of this festive shopping spree.
So, are you ready to skyrocket your Raya sales? Pick your marketplace, optimize your listings, and watch your business thrive this festive season
FAQ
1. What are the best products to sell for Raya?
Popular items include Baju Raya, Raya hampers, kuih Raya, home decor, and traditional accessories.
2. How do I start selling Raya-themed products online?
Choose a marketplace, set up your store, list products with optimized descriptions, and promote them via ads and social media.
3. When should I start selling Raya products?
At least 2-3 months before Hari Raya to capture early shoppers and maximize sales.
4. Which marketplace is best for selling Raya clothes?
Shopee, Lazada, and Zalora are the top choices for fashion-related Raya products
