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Understand Hong Kong's
E-commerce Landscape
Mobile-First Approach
Hong Kong is a technology hub, and it has a high smartphone penetration rate of 97%. This means that your e-commerce website must be optimized for mobile devices.
Integration Platforms
Platforms like Shopify and Woocommerce are very popular for online shopping. Hint: You may consider integrating your store with EasyParcel free integration platforms to strengthen your business position in Hong Kong.
Payment Methods
Platforms like Shopify and Woocommerce are very popular for online shopping. Hint: You may consider integrating your store with EasyParcel free integration platforms to strengthen your business position in Hong Kong.
Delivery Expectations
Hong Kong is a fast-paced city. There is no doubt that consumers expect fast and efficient delivery.
Hint: You can consider partnering with logistics providers like EasyParcel and use our On-Demand Delivery Service to meet these expectations. Click [Here] to learn more about how to ship your parcel to Hong Kong
Leverage 3 Marketing Strategies In Hong Kong
1. Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Utilize popular search engines in Hong Kong, such as Google and Baidu.
Hint: you can use Google Trends, Google Keyword Planner and Google Ads to blast your e-commerce advertisements.
2. Social Media Marketing
Create engaging content on platforms like Facebook, Instagram, and WeChat.
Hint: Facebook ranked the top social media platform in Hong Kong, engaging 4.50 million people per month with ads. This platform reaches 60% of the population and 62.8% of all online adults.
3. Marketing Tools
Utilize marketing tools that can bring high brand recognition and ROI to your e-commerce business.
Hint: EasyParcel offers various Marketing Tools at a low cost, such as Custom Tracking SMS, Custom Tracking Email, AWB Branding and EasyTrack Branding.
