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If you think email marketing strategies for small business is old-school, think again! For small businesses, email is still one of the most powerful tools to build customer relationships, boost sales, and keep your brand top of mind. Whether you’re running an online store, selling handmade crafts, or offering services, the right email strategy can go a long way.
And guess what? With EasyParcel’s email tracking notifications feature, you’re already one step ahead in using email to create a smooth customer experience. Let’s break it all down!
What is Email Marketing?
Email marketing is the process of sending targeted, personalized and promotional messages to a group of people via email. It is one of the most effective ways for businesses to communicate directly with their audience. Email marketing campaigns can be used for a wide variety of purposes, including:
Promotions and discounts
Offering sales, new product launches, or special deals.
Newsletters
Regular updates or newsletters to keep your audience informed.
Transactional emails
Order confirmations, shipping updates, etc.
Event invitations
Invitations for webinars, events, or product launches.
Effective email marketing strategies focuses on delivering relevant, valuable content that engages the recipients, builds relationships, and drives actions, like making a purchase or signing up for a service.
It’s a cost-effective strategy, as it typically yields a high return on investment (ROI), especially when the right tools are used to automate and personalize campaigns.
Why Email Marketing Matters for Small Businesses
Unlike social media (where your posts can get buried fast), emails land directly in your customers’ inboxes. That means higher visibility and better chances of engagement. Plus, email marketing is:
Enjoy Cost-Effective Marketing
Allows SMEs to reach a wide audience at a minimal cost.
Maximizing Growth
Boosts sales with personalized offers to convert subscribers into customers.
Enhance Customer Retention
Email communication builds loyalty, drives repeat purchases and encourages recommendations.
Leverage Automation for Efficiency
Allowing SMEs to send timely and relevant messages without manual intervention.
5 Email Marketing Strategies You Can Start Today
1. Welcome New Customers
Set up a warm, friendly welcome email when someone makes their first purchase or signs up. It’s a great way to introduce your brand and set expectations.
2. Share Valuable Content
Newsletters aren’t just for updates. Share tips, how-to guides, or product care advice. This builds trust and positions your business as helpful (not just salesy).
3. Offer Exclusive Deals
Reward loyal customers with special discounts or early access to new launches. These types of emails keep customers coming back!
4. Send Abandoned Cart Reminders
If someone adds items to their cart but doesn’t check out, give them a nudge! A well-timed email can recover lost sales.
5. Keep Customers in the Loop with Shipping Updates
This is where EasyParcel comes in! Our email tracking notification feature automatically sends shipment updates to your customers, like:
- “Your parcel has been picked up”
- “Your parcel is out for delivery”
- “Delivered! Hope you love it!”
How EasyParcel's Email Tracking Notifications Support Your Strategy
Every email your customer receives from you (even shipping updates!) is a branding opportunity. With EasyParcel, you can:
It’s a small feature that creates a big impact. Customers feel informed and reassured—exactly what you want in your email marketing game.
Final Tips to Maximise Your Email Marketing
🎯Keep your emails short and sweet: People skim, not read.
🎯Use clear subject lines: “Get 20% off this weekend!” > “Special offer inside.”
🎯Make sure it’s mobile-friendly: Most people read emails on their phones.
🎯Always include a call to action (CTA): What should the reader do next?
So if you’re already shipping with EasyParcel, don’t overlook the power of our email tracking notifications. They’re not just functional—they’re part of your marketing toolkit!
Ready to grow your small business with email? Start small, stay consistent, and let EasyParcel help you create delightful delivery experiences every step of the way.
Automate tracking emails so you save time
Customise the sender name and email to match your brand’s identity
Personalize the layout and content of tracking emails to maintain brand consistency
Enhance customer experience with real-time delivery updates
