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If you’re selling on Amazon, choosing the right fulfillment method can make or break your business. While FBA (Fulfillment by Amazon) takes care of storage, packing, and shipping for you, FBM (Fulfilled by Merchant) gives you full control over the process, and potentially, better profits too.
But here’s the real deal: FBM can be even smarter when you pair with the right shipping partner, like EasyParcel, Let’s break it down.
What is FBA and FBM
Before we dive deeper, let’s quickly break down what FBA and FBM actually mean:
📦 FBA (Fulfillment by Amazon)
This is where Amazon takes care of everything—from storing your inventory to packing and shipping orders directly to customers. You simply send your products to Amazon’s warehouse, and they handle the rest.
📦 FBA (Fulfillment by Merchant)
With FBM, you handle the order fulfillment yourself. That means you store, pack, and ship the products when a customer places an order on Amazon.
FBA vs FBM: What's the Difference
| Feature | FBA (Fulfilled by Amazon) | FBM (Fulfilled by Merchant) |
|---|---|---|
|
Storage |
Handled by Amazon |
Handled by the seller |
|
Packing & Shipping |
Amazon takes care of it |
Seller is fully responsible |
|
Prime Eligibility |
Automatically Prime eligible |
Must meet performance requirements |
|
Fees |
Fulfillment + storage fees |
No FBA fees, but you cover shipping costs |
|
Inventory Control |
Limited control (stock held in Amazon warehouses) |
Full control over stock & shipping |
|
Branding |
Amazon-branded packaging |
Your own branding options |
|
Shipping Carrier Choice |
Amazon’s internal logistics |
You can use any courier – like EasyParcel |
Why More Amazon Sellers Are Switching to FBM
While FBA (Fulfillment by Amazon) offers convenience and Prime eligibility, it’s not the perfect fit for every seller—especially as business strategies and consumer expectations evolve in 2025.
Here’s why many sellers are now choosing FBM (Fulfilled by Merchant) instead:
Perfect for Small or New Sellers
FBM is cost-effective for businesses with limited inventory—no need to pay high storage or fulfillment fees upfront.
Protects Profit Margins
If you're selling low-margin items, FBM lets you choose affordable couriers like EasyParcel, helping you keep more profit.
Avoids Long-Term Storage Fees
Selling seasonal or trending items? FBM lets you store products on your own terms and skip Amazon’s extra storage charges.
Full Control Over Branding
With FBM, you can customize packaging, include thank-you cards, and create a better brand experience.
But FBM also comes with its own challenge: you’re fully responsible for shipping performance. That means you need to fulfill orders quickly, ship affordably, and maintain high delivery reliability to meet Amazon’s standards.
✅ That’s where EasyParcel steps in—to help you simplify and streamline your FBM shipping process with tools that make fulfillment as smooth as FBA (but without the extra costs).
How EasyParcel Makes Amazon FBM Smarter
EasyParcel is a shipping platform that lets Amazon FBM sellers ship smarter, cheaper, and faster—without the hassle. Here’s how:
Free Lifetime Integration
Connect your store to 40+ platforms like Shopify and sync orders automatically.
Compare 60+ Couriers Instantly
Get real-time delivery quotes from over 60 couriers like Qxpress, FedEx and more.
Lowest Rates From Just S$2.45
Ship locally from S$2.45 or internationally from S$3.90 to 220+ countries.
FREE Doorstep Pickup
Book through EasyParcel and get your item picked up from your doorstep, no need to step out.
Bulk Upload
Manage multiple shipments easily with bulk upload and bulk express.
What Amazon Says About FBM
According to Amazon, FBM is fully supported and gives sellers the flexibility to:
📦Handle inventory on their own terms
📦Customize packaging
🚚Use their preferred shipping partners
💹Maintain higher margins on every sale
You’re just responsible for meeting Amazon’s performance metrics, especially on-time delivery and customer satisfaction. EasyParcel’s built-in tracking, courier reliability, and label automation help you stay compliant with Amazon’s policies.
Ready to Make the Switch?
FBM doesn’t have to be complicated. With EasyParcel, you get the power of a full logistics team—without the high costs or manual work.
👉 Sign up for EasyParcel today and start fulfilling Amazon orders the smart way.
Read More > Mastering Amazon Self‑Ship Orders with EasyParcel
