In the fast-paced world of eCommerce, last mile delivery stands as a crucial determinant of customer satisfaction and business success. But what exactly is last mile delivery, and why does it carry such importance for online retailers and businesses? This blog explores the definition, models, benefits, and innovative solutions including EasyParcel’s effective offerings that keep customers happy and businesses competitive.
What is Last Mile Delivery? Its Critical Role in Customer Satisfaction
Last mile delivery refers to the final segment of the delivery journey, where a product is transported from a distribution hub or fulfillment center directly to the customer’s doorstep or a nearby collection point. Despite being the shortest leg in the logistics chain, it is often the most complex and costly part, representing up to 53% of overall shipping expenses.
The criticality lies in the fact that this step is the ultimate interaction between the brand and the customer. A smooth, timely, and transparent last mile delivery experience fosters customer satisfaction, reinforces trust, and encourages repeat purchases. Conversely, delays, missed deliveries, or lack of communication at this stage can negatively impact the brand’s reputation and customer loyalty.
Various Last Mile Delivery Models
To cater to diverse customer needs and optimize operations, businesses adopt different last mile delivery models:
Doorstep Delivery
The conventional approach where parcels are delivered straight to the customer’s home or office. This model offers maximum convenience but can face challenges like failed delivery attempts if the recipient is unavailable.
Parcel Lockers
Secure lockers placed at accessible locations where customers can pick up their parcels using a unique access code at their convenience. This method helps reduce missed deliveries and operational inefficiencies.
Pickup Points
Local stores, kiosks, or partner outlets serve as pickup locations for customers to collect their orders. This model supports customers who prefer to collect parcels themselves, providing flexibility and reducing shipping costs.
EasyParcel’s Last Mile Delivery Solutions
EasyParcel stands out by offering comprehensive last mile delivery services through its extensive courier network spanning multiple regions. This vast coverage ensures businesses can fulfill local and international orders reliably and cost-effectively.
Parcel Tracking
EasyTrack lets you track up to 15 parcels at once in one place, whether from EasyParcel or other platforms.
Delivery Notification
WhatsApp tracking, SMS tracking and Email tracking, automatically send parcel tracking number directly to customers, making tracking easy, fast, and improving customer satisfaction.
Extra Parcel Protection
EasyCover is extra parcel protection from EasyParcel that protects your parcels against loss during delivery.
Ecommerce Integration
Connects smoothly with popular eCommerce platform like Shopify, WooCommerce and more. This integration lets you save time and cut down on manual tasks by fulfilling orders directly.
Flexible Pickup or
Drop-off Service
Pick up your parcel for free from your doorstep or drop it off yourself at a flexible drop off location.
Customer Service Support
Help Centre, where you can find helpful blog articles to solve common problems. If you need direct assistance, you can contact us to chat with our live agent for quick and personalized support.
How To Book EasyParcel With Simple Steps
Booking EasyParcel is fast and hassle-free with EasyParcel Singapore. Here’s how:
- Enter your origin and destination postcodes with parcel weight.
- Click “Quote & Book” button to get a quote.
- From the courier options, choose your preferred courier services.
- Enter details of sender and receiver.
- Make payment, print the shipping label (as known as AWB), and attach it to your parcel.
- Relax and wait for delivery man to pickup the parcel from your doorstep.
Get Instant Quotes
Final Thought
Last mile delivery is a crucial part of the eCommerce experience, directly influencing customer satisfaction and business success. Efficient last mile solutions—such as doorstep delivery, and pickup points—help businesses provide faster, more reliable service, leading to higher compare rates, stronger customer loyalty, and a competitive edge. Coupled with tracking and automated delivery notifications, these solutions enhance transparency and trust while streamlining operations.
EasyParcel offers all these benefits through its wide courier network and smart features like EasyTrack, which lets businesses track up to 15 parcels at once, and automated notifications via WhatsApp, SMS and Email to keep customers informed instantly. By integrating EasyParcel’s last mile delivery services, businesses can improve customer experiences, save costs, and grow efficiently in today’s competitive eCommerce market. Integrates with popular eCommerce such as Shopify and WooCommerce, streamlining order fulfillment. Customers can also enjoy extra parcel protection for valuable parcels through EasyCover. For assistance, EasyParcel’s Help Centre offers numerous blog guides for common issues, while contact us to chat with live agent for quick help. Overall, EasyParcel is designed to make shipping easier, faster, and more reliable.
