Selling on Amazon Singapore is more than listing products—it’s also about choosing the right fulfilment method. The shipping option you choose affects your operating costs, delivery speed, customer satisfaction, and how efficiently you manage orders.
Amazon Singapore currently offers three main fulfilment methods:
- Fulfilment by Amazon (FBA)
- Amazon Easy Ship (AES)
- Self Ship
Each option has different responsibilities, costs, and levels of control. In this guide, we’ll explain how each shipping method works and why many growing sellers choose Self Ship with EasyParcel to streamline fulfilment while maintaining greater control over shipping operations.
Amazon Shipping Options: Which One Should You Choose?
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Fulfilment Option
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Inventory Storage
|
Packing
|
Shipping
|
Best For
|
|---|---|---|---|---|
|
Fulfilment by Amazon (FBA)
|
Amazon
|
Amazon
|
Amazon
|
Sellers who want a hands-off fulfilment experience
|
|
Amazon Easy Ship (AES)
|
Seller
|
Seller
|
Amazon-appointed carrier
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Sellers with a Singapore warehouse who want Amazon to handle delivery
|
|
Self Ship
|
Seller
|
Seller
|
Seller or Third-Party Logistics (3PL)
|
Sellers who want full control over fulfilment and courier selection
|
Fulfilment by Amazon (FBA)
Fulfilment by Amazon (FBA) allows sellers to send inventory to Amazon’s fulfilment centres. Amazon then manages storage, order picking, packing, shipping, customer service, and returns.
Benefits of FBA
- Amazon manages fulfilment from end to end.
- Products become eligible for Amazon Prime delivery where applicable.
- Less operational work for sellers.
- Suitable for businesses that want to outsource logistics.
Considerations
- Inventory must be stored in Amazon fulfilment centres.
- Storage and fulfilment fees apply.
- Sellers have less flexibility over courier selection and packaging.
FBA is ideal for businesses that prioritise convenience over operational control.
Amazon Easy Ship (AES)
Amazon Easy Ship (AES) is designed for sellers who keep inventory at their own location while Amazon manages the delivery.
With AES:
- You store your inventory.
- You pack the orders.
- You schedule a pickup.
- Amazon’s appointed carrier collects the parcel and delivers it to the customer.
Amazon Easy Ship includes pickup, trackable delivery, and customer notifications, with flat-rate pricing based on parcel size and weight for eligible shipments.
Benefits of Amazon Easy Ship
- Amazon manages the delivery process.
- Pickup from eligible Singapore addresses.
- Integrated tracking updates.
- Predictable shipping costs.
- Faster setup for new sellers.
- Limitations
While Amazon Easy Ship is convenient, sellers use Amazon’s appointed carrier for eligible orders and have limited flexibility over courier selection and shipping strategy. Once enrolled, eligible orders are generally fulfilled through Easy Ship unless they fall outside the service scope.
Self Ship
Self Ship is Amazon’s most flexible fulfilment option.
Instead of using Amazon Logistics, sellers manage the fulfilment process independently. According to Amazon Singapore, Self Ship sellers can use their own delivery associates or a third-party logistics (3PL) provider to fulfil customer orders.
This means you have complete control over:
- Courier selection
- Shipping costs
- Packaging
- Pickup arrangements
- Delivery workflow
- Fulfilment operations
For growing SMEs and online sellers, Self Ship offers greater flexibility to optimise shipping costs while maintaining a consistent customer experience.
Why More Amazon Sellers Choose Self Ship
As businesses grow, fulfilment becomes more complex. Managing dozens or even hundreds of daily orders requires a shipping workflow that is both efficient and scalable.
Many sellers choose Self Ship because it allows them to:
Compare Multiple Courier Services
Optimise Shipping Costs
Scale Their Fulfilment
Maintain Brand Consistency
Manage Multiple Sales Channels
How EasyParcel Supports Amazon Self Ship
EasyParcel is a shipping management platform that helps Amazon Self Ship sellers streamline fulfilment by connecting their Amazon store with multiple courier services.
Instead of manually copying order details and booking shipments one by one, sellers can manage the entire fulfilment workflow from a single dashboard.
Connect Your Amazon Store
Using Amazon Integration, you can connect your Amazon Seller account with EasyParcel.
Once connected, your Amazon orders are automatically imported into EasyParcel, reducing manual data entry and helping minimise fulfilment errors.
Compare 60+ Courier Services
Every order is different.
EasyParcel lets you compare 60+ courier services based on:
- Shipping rates
- Delivery speed
- Pickup availability
- Service type
This flexibility helps Self Ship sellers choose the most suitable courier for every shipment instead of relying on just one logistics provider.
Generate AWBs Automatically
After selecting a courier, EasyParcel automatically generates the Air Waybill (AWB), making shipment preparation faster and more efficient.
This is particularly useful for sellers processing multiple Amazon orders every day.
Process Bulk Orders Faster
During promotional campaigns or peak shopping seasons, EasyParcel helps sellers process orders more efficiently with features such as:
- Bulk shipment upload (up to 1,000 shipments)
- Team Management
- Smart Address auto-fill
- Smart HS Code suggestions for international shipments
These tools help reduce repetitive tasks and improve fulfilment productivity.
Track Every Shipment from One Dashboard
EasyTrack supports tracking across 80+ courier partners, allowing sellers to monitor all shipments from a single platform instead of visiting multiple courier websites.
Manage Amazon Self Ship Orders Smarter with EasyParcel
Why Amazon Sellers Choose EasyParcel
Amazon Store Integration
Automatically import Amazon orders into one dashboard and simplify shipment processing.
Compare 60+ Courier Services
Choose the most suitable courier based on price, speed, and service requirements.
Free Doorstep Pickup
Reduce travel time with complimentary pickup for eligible courier services.
Bulk Shipment Upload
Create shipments for up to 1,000 orders in one go.
Smart Address
Automatically populate address fields to reduce manual entry and minimise fulfilment errors.
Smart HS Code
Generate suggested HS Codes for international shipments, helping simplify customs declarations.
EasyTrack
Track all shipments from multiple courier partners in one place.
EasyCover
Protect valuable orders with optional parcel protection of up to S$5,000.
No Monthly Commitment
Ship on a pay-as-you-go basis or top up your account to enjoy lower shipping rates and additional rewards—without being tied to monthly subscription fees.
Final Thoughts
Amazon Singapore offers three fulfilment methods—Fulfilment by Amazon (FBA), Amazon Easy Ship (AES), and Self Ship—each designed for different business needs. FBA is ideal for sellers who prefer Amazon to manage logistics, while AES suits sellers who want to store and pack products themselves but use Amazon’s appointed carrier for delivery. Self Ship provides the greatest flexibility by allowing sellers to manage fulfilment using their own team or a third-party logistics provider.
For businesses that choose Self Ship, EasyParcel enhances the fulfilment experience by integrating directly with Amazon Seller accounts, automating order imports, enabling comparison of 60+ courier services, generating AWBs, arranging free doorstep pickup for eligible services, and providing centralised shipment tracking. This makes EasyParcel an ideal shipping management platform for Amazon sellers who want to streamline operations, optimise shipping costs, and scale their business efficiently.
