A branded tracking page is a customised parcel tracking page that displays your own logo, colours, banners, and product promotions instead of generic courier branding. EasyTrack Branding from EasyParcel lets you create fully branded tracking pages with features such as removing EasyParcel branding, integrating GA4 analytics, adding sticky ads and featured products, and using multiple templates for different campaigns. This feature turns every “where is my parcel?” click into a post-purchase marketing opportunity, helping you promote your products, strengthen brand recognition, and build customer trust.
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Why Your Business Needs a Branded Tracking Page
Every day, your customers click tracking links to see where their parcel is. Many courier tracking pages are generic, with limited opportunities to showcase your brand. That’s a missed opportunity.
A branded tracking page changes that. It lets you take more control of the tracking experience, turning every parcel update into a branded touchpoint. Instead of a plain tracking page, your customers see:
- Your logo and brand colours
- Your promotional banners (with clickable links)
- Your featured products and sticky ads
- Your social media and selling channels
And because you can integrate GA4 tracking, you can understand how customers interact with your tracking page and use these insights to optimise your marketing efforts.
EasyTrack Branding is EasyParcel’s next-generation solution for creating a branded tracking page effortlessly. It’s launching in the Next Gen update.
What You Can Do with EasyTrack Branding (Your Branded Tracking Page)
The feature is packed with customisation options to build the perfect branded tracking page. Here’s a breakdown of what’s possible.
Remove EasyParcel branding
Your branded tracking page shows only your brand – no third‑party logos.
Integrate GA4 tracking
Add your Google Analytics 4 measurement ID to track page views, clicks, and user behaviour.
Upload custom banners
Add images with configurable redirect URLs – perfect for flash sales or seasonal campaigns.
Customise brand colours
Match your brand palette exactly (primary, secondary, accent colours).
Configure button corner styles
Choose rounded, square, or pill‑shaped buttons to match your design language.
Add up to 3 sticky ads
Persistent ads that stay visible as the customer scrolls on your branded tracking page.
Add up to 3 featured products
Showcase your best‑sellers or new arrivals directly on the tracking page.
Configure social platforms & selling channels
Link to your Instagram, TikTok, Shopee, Lazada, or WhatsApp.
Set a default EasyTrack template
Avoid manually selecting a template for every booking – set one as the default for all shipments, ensuring every tracking link uses your branded tracking page.
How to Get Started with Your Branded Tracking Page (EasyTrack Branding)
- Log in to your EasyParcel account (or sign up for free).
- Go to Branding Tools → EasyTrack Branding.
- Create your first branded tracking page template:
- Upload your logo and choose brand colours.
- Add banners, sticky ads, and featured products.
- Configure your social channels.
- Set a default template for all shipments (optional).
- Integrate GA4 tracking if you want to analyse visitor behaviour.
- Once your branded tracking page is ready, use it for your shipments through the EasyParcel booking process.
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Benefits of a Branded Tracking Page at a Glance
Increase repeat purchases
Promote products, deals, and special offers directly on the tracking page.
Build brand trust
Every customer touchpoint reinforces your brand identity.
Provide a better tracking experience
Give customers a branded place to check their parcel status and stay informed about their delivery.
Data‑driven decisions
Use GA4 data to understand how visitors interact with your branded tracking page and improve your marketing efforts.
Flexible & scalable
Create different branded tracking page templates for seasonal campaigns, promotions, or different product lines.
