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In the previous blog, we discussed how to set up TikTok Shop, and today, we will discover TikTok Ads. Yes, TikTok has transformed from a hub of dance trends and funny skits to a full-blown advertising powerhouse. And the best part is that these users are ready to engage!
We'll Cover
What Are TikTok Ads?
Image Source: Simplicity DX
TikTok Ads is a paid TikTok marketing tool that helps brands and sellers reach potential audiences on this platform. Advertisers can manage and set up an advertising campaign on TikTok through TikTok Ads Managers.
These ads pop on users’ For You pages (FYPs), seamlessly blending with fun and quirky content people already love. TikTok’s algorithm makes sure your ad gets in front of the right eyeballs, making it a goldmine for businesses that know how to use it.
Types of TikTok Ads You Can Try
1. In-Feed Ads
Image Source: TikTok For Business
These are TikTok’s bread and butter. They show up on the FYP and feel like just another TikTok—but it’s your brand’s spotlight moment. Think of it as sliding into someone’s feed in the coolest, least annoying way possible.
2. Brand Takeover Ads
Image Source: TikTok For Business
Branded Takeover ads pop up on the For You Page (FYP) right when you open TikTok. They can be quick 3 to 5-second videos or just 3-second images, and they guide viewers to a Hashtag Challenge or a landing page based on what the brand wants to achieve. The cool thing is, that the users only see one of these ads a day, which cuts down on the competition for ad space.
3. Branded Hashtag Challenges
Image Source: Mega Digital
Want people to create content for you? Start a hashtag challenge! This is an epic way to get users hyped about your brand while creating a wave of user-generated content.
4. TopView Ads
Video: TikTok For Business
These “video-first format” ads are 60 seconds long and pop up right after you open the TikTok app. TopView Ads are special because they take over the entire screen and play automatically with sound. Advertisers can add a call-to-action button in the ad too. They’re literally “must-see” since they fill your whole screen. If you want ads that blend in and feel natural, TopView ads might not be the way to go. That’s because they can interrupt what you’re doing. Plus, with their length, TopView ads are some of the most “traditional” video ads on TikTok since they feel a lot like commercials.
5. TikTok Search Ads
Image Source: TikTok For Business
Search ads on TikTok are a cool new way to advertise that pops up when users hit the search button on their FYP. When brands switch on Search Ads, the platform automatically creates ads from their existing content, and they show up just like regular search results. These ads blend in with other in-feed TikTok ads, so moving from searching to watching a promoted video feels super smooth.
What Does It Cost?
TikTok ads come with some flexibility, but they’re not exactly bargain-bin cheap. Here’s the rundown:
- In-Feed Ads: Around $10 per 1,000 impressions (CPM).
- Brand Takeovers: Starting at $5,000 a day. Big bucks, but big impact.
- Branded Effects (like AR filters): $10,000+, depending on the complexity.
- You’ll also need to factor in TikTok’s minimum budget requirements:
- Campaign Level: $500 total.
- Daily Budget: $50 per campaign or $20 per ad group.
- While it’s an investment, the potential ROI can be worth it if you play your cards right.
Note: The cost data mentioned above is an approximation based on industry insights and may vary depending on your region, campaign goals, and the level of competition within your niche. TikTok often updates its pricing structures and advertising features, so it’s always a good idea to check TikTok Ads Manager or consult with a TikTok advertising representative to get the most accurate and up-to-date information for your specific needs.
How to Get Started with TikTok Ads
Step 1: Sign Up for TikTok Ads Manager
Head to TikTok’s ad platform and get your account rolling.
Step 2: Set a Goal
Your advertising objective is a goal that you want to set and meet, so you can help grow your business and engage your audience. You can choose objectives from three categories in your TikTok Ads Manager account:
I. Awareness
Grow awareness about your business or product, and reach people who are most likely to view your ad and remember it. Choose ‘Reach’ to show your ad to the maximum number of people.
II. Consideration
Get people to think about your business and seek more information.
- Traffic: Send more people to a destination on your website or app.
- Video views: Get more views and engagement for your video ads from an audience most likely to pay attention.
- Community interaction: Get more followers, profile visits, page visits or promote your livestream.
- Branded Mission: Get more engagements through collaborative solutions.
III. Conversion
Encourage people to act, such as buying your product or installing your app.
- App promotion: Get more people to install and take desired actions in your app cost-effectively.
- Lead generation: Collect leads for your business.
- Website conversions: Drive valuable actions on your website.
- Product sales: Sell products from your TikTok Shop, website, and app.
Step 3: Know Your Audience
Image Source: NEO360
TikTok lets you target based on age, location, interests, and more. The picture above shows the insight of TikTok users in Singapore (as a reference).
Step 4: Create Killer Content
Image Source: Melt Water
Singaporeans spend a lot of time on TikTok (average 33 hours and 23 minutes each month on TikTok). As we all know, TikTok is full of fun and snappy videos. So, you can consider making your ad fun, snappy, and visually on-brand. TikTok is all about vibes—make sure yours stands out.
Step 5: Budget and Bid
Choose how much you’re willing to spend and let the campaign roll.
Step 6: Track Your Results
Use TikTok’s analytics to tweak your ads for better performance.
Best Practice for TikTok Ad Success
1. Keep It Real
TikTok is all about authenticity. Don’t create ads that look like ads—make them fun, relatable, and worth watching.
2. Jump on Trends
Stay on top of TikTok’s trending sounds, challenges, and memes to keep your content fresh. You can consider using the Creators tab to see what topics are trending on TikTok.
3. Leverage User-Generated Content
Collaborate with creators or encourage your audience to showcase your brand.
4. Experiment
Try different ad formats and see what sticks. TikTok rewards creativity.
Your TikTok Shop Needs EasyParcel as a Logistic Partner!
Running a TikTok Shop is exciting, but managing logistics can be tricky—that’s where EasyParcel comes in! With its seamless integration, EasyParcel allows you to compare courier options, enjoy discounted shipping rates, and streamline your delivery process effortlessly. It’s the ultimate logistics partner to ensure fast, reliable shipping, keeping your customers happy and your business thriving.
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