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Running a business in Singapore and ready to take it online? Whether you’re selling cookies jar from your home kitchen or launching your very own fashion brand, having a functional and attractive ecommerce website is key to reaching more customers and building credibility.
Luckily, you don’t need to be a tech expert (or hire one!) to build your online store. Thanks to modern site creator platforms, you can easily build a free website or scale your business with affordable ecommerce tools tailored for SMEs.
In this blog, we’ll walk you through some of the best website builders for eCommerce in Singapore, from global names like Shopify and WooCommerce, to regional favorites like EasyStore, SHOPLINE, and SiteGiant — so you can find the perfect fit for your business goals.
10 Online Website Builder for SMEs
To make it easier for you, we’ve rounded up the 10 online website builders that are perfect for SMEs in Singapore.
1. Shopify
If you’re serious about online selling, Shopify is a top choice. With powerful inventory features, multiple payment gateway options, and a sleek user interface, Shopify is built for business.
Highlights:
✅ Seamless setup and drag-and-drop store builder
✅ Supports local and international shipping
✅ Easy integration with EasyParcel
✅ Free trial available
Best for: SMEs with product-based businesses and long-term ecommerce goals.
2. Wix
Need to build a free website fast? Wix offers an intuitive drag-and-drop builder that makes it easy for beginners to set up shop. Their eCommerce tools support product pages, checkout, coupon codes, and shipping settings — all customizable.
Highlights:
✅ Free plan available (Wix branding)
✅ 500+ design templates
✅ Ecommerce features from SGD 22/month
Best for: Startups, service providers, and creative businesses looking for design flexibility.
3. WooCommerce
Prefer more control over your site? Combine WordPress with the WooCommerce to turn your site into a full-fledged eCommerce store. While it has a steeper learning curve, it’s perfect if you want full ownership and expandability.
Highlights:
✅ Open-source and highly customisable
✅ Thousands of plugins for marketing, shipping, and payments
✅ Supports local payments like PayNow via plugins
Best for: SMEs comfortable with managing their own site or working with freelancers.
4. Squarespace
If your brand image is a priority, Squarespace is known for beautiful, mobile-friendly templates and polished layouts. It also comes with built-in ecommerce tools, blogging, and email marketing capabilities.
Highlights:
✅ 14-day free trial
✅ Easy product catalogue and order management
✅ Built-in analytics and email tools
Best for: Creatives, fashion brands, wellness businesses, and boutique stores.
5. Weebly (by Square)
Weebly is a no-frills site creator that’s ideal for local sellers and food & beverage businesses. It’s affordable, integrates well with Square POS, and supports basic eCommerce needs like order tracking and digital payments.
Highlights:
✅ Free plan available
✅ Built-in SEO and marketing tools
✅ Easy-to-use interface
Best for: Small F&B outlets, service providers, and local shops on a budget.
6. OpenCart
OpenCart is an open-source ecommerce solution that’s free to use and highly customisable. It’s perfect if you want full control over your store’s design and backend — though you might need developer help to get started.
Highlights:
✅ Free and open-source
✅ Multi-store and multi-language support
✅ Wide range of extensions
Best for: SMEs with technical skills or access to developer support.
7. EasyStore
Built with Southeast Asian businesses in mind, EasyStore supports online selling, marketplace integration (Shopee, Lazada), and social commerce. You can even connect to payment gateways like GrabPay and PayNow.
Highlights:
✅ Free trial available
✅ Sync with marketplaces and social media
✅ Local currency and tax support
Best for: SMEs looking to sell across multiple channels and platforms.
8. Magento
If you’re building an enterprise-level store and need serious firepower, Magento is for you. It’s highly scalable and supports complex product catalogs, custom logic, and global selling — but you’ll likely need a developer to manage it.
Highlights:
✅ Open-source (Community Edition)
✅ Ultra-scalable and flexible
✅ Extensive third-party extension support
Best for: Large SMEs or enterprises with development resources.
9. SHOPLINE
SHOPLINE is gaining popularity among Singapore sellers for its localised features, including support for local payment gateways, POS systems, and logistics providers. It’s also designed for omnichannel commerce — both online and offline.
Highlights:
✅ Easy setup for ecommerce and POS
✅ Local customer service and resources
✅ Marketing automation tools included
Best for: Brick-and-mortar stores going digital or hybrid sellers.
10. SiteGiant
SiteGiant is great for local sellers looking to manage their Shopee, Lazada, and TikTok Shop listings from one dashboard. It includes ecommerce features plus marketplace syncing, warehouse tools, and delivery integration.
Highlights:
✅ Affordable plans with free trial
✅ Marketplace sync + order management
✅ Works well with local couriers
Best for: SMEs selling on both marketplaces and their own store.
Comparison Table
| Platform | Free for eCommerce features | Integrate with EasyParcel |
|---|---|---|
|
Shopify |
❌ |
⭕ |
|
Wix |
❌ |
❌ |
|
WooCommerce |
⭕ |
⭕ |
|
Squarespace |
❌ |
❌ |
|
Weebly |
⭕ |
❌ |
|
OpenCart |
⭕ |
⭕ |
|
EasyStore |
❌ |
⭕ |
|
Magento |
⭕ |
⭕ |
|
SHOPLINE |
❌ |
⭕ |
|
SiteGiant |
❌ |
⭕ |
What to Consider When Choosing Your Website Builder
Before jumping in, consider:
Budget
Some platforms offer free trails or freemium palns.
Sales Channels
Choose a platform that supports multichannel sales.
Local Support
Look for local payment options (PayNow, GrabPay) and delivery integration (EasyParcel).
Growth Plans
Choose the platform can support your business as it expands with features like marketing tools.
Bonus: Integrate Shipping Easily with EasyParcel
Once your online store is up and running, you’ll want a reliable, hassle-free way to ship orders — without manually coping and pasting customer info every day. That’s where EasyParcel comes in.
We offer direct eCommerce integrations with some of the most popular online store builders in Singapore, so you can automate your logistics and save time.
With these integrations, you can:
Auto-Sync Your Orders
Book Shipments in Bulk
Access Multiple Courier Options
Auto-Tracking Number Notification
Whether you’re fulfilling 5 or 500 orders a week, EasyParcel helps you deliver faster — so you can focus more on growing your business and less on manual tasks.
Read More > SIMPLIFY YOUR DAILY DELIVERY WITH EASYPARCEL INTEGRATION
Ready to Build Your Online Store?
No matter where you are in your ecommerce journey — just starting out or scaling up — there’s a website builder out there that fits your needs and let EasyParcel handle your shipping — so you can focus on growing your business. 💼📦
