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Instagram is rolling out a new content reset feature called ‘Reset suggested content‘, giving users the power to clear their Feeds, Explore pages, and Reels recommendations. Basically, it’s a “start over” button for their Instagram experience. Users can also review who they’re following and unfollow accounts that no longer interest them.
While this sounds great for users, it might make marketers and businesses a little nervous. Don’t panic, though—this isn’t the end of the world. Instead, it’s a chance to rethink how your brand connects with your audience. Let’s break it down.
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What’s The Instagram Reset Feature All About?
Image Source: SAYS
Instagram’s reset option lets users wipe their recommendation history and start fresh. It’s like Marie Kondo-ing (A Japanese professional organizer and consultant) on their Instagram: if your content doesn’t spark joy, you might get unfollowed.
Meta (Instagram’s parent company) says this feature is part of their push for safety and control, especially for teens. But it’s not just for young users—it’s for everyone.
What Does Instagram Reset Feature Mean for Your Brand?
Image Source: Meta
1. You Might Lose Followers
Some users may use the reset to clean house. If they feel like your brand isn’t adding value to their scroll, they might hit that unfollow button.
2. A Fresh Start for Everyone
When people reset, they’re open to discovering new content. This is your chance to get noticed and make a killer first impression.
3. The Competition Heats Up
With recommendations starting from scratch, you’re competing with everyone—big brands, small businesses, influencers, and cute puppy videos. You’ll need to stand out.
How to Stay Ahead
Image Source: Meta
1. Focus on Quality Content
People are looking for posts that are fun, helpful, or inspiring. Make sure your content hits the mark—whether it’s tips, behind-the-scenes looks, or memes that make people laugh.
2. Engage Like a Pro
Don’t just post and ghost. Reply to comments, run polls, or ask questions in your captions. Show your followers you care about what they think.
3. Be Personal
Generic isn’t going to cut it. Use data to create content and ads that feel tailored to your audience. Think about local tips, relatable moments, or content that aligns with their hobbies and values.
4. Make Ads Work Harder
Ads won’t be affected by the reset, so make the most of this. Use them to reach people who might not have followed you yet and give them a reason to stick around.
5. Keep an Eye on Your Metrics
Track what’s happening. Are followers dropping? Are new ones coming in? Use that info to tweak your approach and keep things on track.
Why This Isn’t All Bad
Sure, change is scary, but the reset feature is also an opportunity. It pushes businesses to be more authentic and relevant. And let’s face it—if your content wasn’t working before, this is a chance to level up and show why you belong in someone’s feed.
So don’t stress. Focus on building genuine connections, creating content people actually care about, and staying adaptable. This reset might just be what your brand needs to shine.
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