Singapore
Thailand
Indonesia
The Netherlands has one of the most advanced e-commerce markets in Europe, driven by high internet penetration, strong logistics, and tech-savvy consumers. From electronics and fashion to groceries, Dutch shoppers are embracing online shopping like never before.
If you’re planning to expand into the Dutch market, here’s a look at the top e-commerce platforms in the Netherlands and how they can help your business grow.
Contents
Overview of E-commerce Platform in the Netherlands (2025)
E-commerce in the Netherlands continues to flourish, supported by excellent delivery networks and widespread digital payment adoption. Shoppers turn to e-commerce platforms for convenience, competitive pricing, and easy access to products that may not be available in local stores.
With Dutch consumers valuing sustainability, fast shipping, and seamless online experiences, the market offers great potential for both local and international sellers.
Top E-commerce Platforms in the Netherlands
1. Bol.com
Bol.com is the leading e-commerce platform in the Netherlands, offering a wide range of products from electronics to household goods. Sellers choose Bol.com for its massive customer base, trusted brand reputation, and efficient logistics network, which ensure fast delivery and excellent service across the country. Its user-friendly interface and strong customer trust make it an ideal platform for both established retailers and new online businesses.
However, competition among sellers is intense, so success often depends on maintaining competitive pricing, strong product listings, and consistent performance metrics.
2. Coolblue
Coolblue is one of the Netherlands’ top online retailers, specializing in electronics, home appliances, and gadgets. Sellers choose Coolblue for its excellent customer service, fast and reliable delivery, and strong brand reputation built on customer satisfaction and transparency. The platform’s focus on quality ensures a loyal, tech-savvy customer base that values reliability and trusted brands.
However, because Coolblue emphasizes premium and high-quality products, it may not be the best fit for budget-oriented sellers or those offering lower-priced items.
3. Amazon Netherlands (Amazon.nl)
Amazon.nl has rapidly expanded its presence in the Netherlands, offering sellers access to Amazon’s massive global audience, Prime delivery services, and powerful advertising and analytics tools. Sellers choose Amazon for its trusted reputation, scalable logistics (FBA), and ability to reach both local and international buyers through one platform.
However, the intense competition and platform fees can significantly impact profit margins, especially for smaller or new sellers.
4. Wehkamp
Wehkamp is one of the oldest and most trusted online department stores in the Netherlands, offering a wide range of fashion, lifestyle, and home products. Sellers choose Wehkamp for its strong local customer base, reliable logistics, and brand reputation that appeals to Dutch families and everyday shoppers.
However, maintaining product visibility and competitive pricing can be challenging due to growing competition from major international platforms.
5. Marktplaats
Marktplaats, owned by eBay, is the leading platform for second-hand goods and local transactions in the Netherlands. Sellers choose it for its massive user base, low listing costs, and ability to connect directly with nearby buyers, making it ideal for small businesses and individuals.
However, it lacks advanced e-commerce tools like integrated payments, logistics, and store management, which can limit scalability for larger sellers.
6. Zalando Netherlands
Zalando is Europe’s leading fashion and lifestyle platform, widely used in the Netherlands for clothing, footwear, and accessories. Sellers choose Zalando for its massive audience of style-conscious shoppers, strong brand reputation, and powerful marketing support that helps boost visibility.
However, competition is intense, and commission fees can be high, which may affect profit margins.
7. MediaMarkt Netherlands
MediaMarkt is a major electronics retailer in the Netherlands, offering both online and offline shopping options. Sellers choose MediaMarkt for its trusted brand reputation, large customer base, and strong logistics network, which provide excellent exposure for electronics and tech products.
However, it mainly caters to established brands and suppliers, making it less accessible for smaller or new sellers.
8. FonQ
FonQ focuses on home décor, furniture, and lifestyle products, making it ideal for niche sellers in interior design and home living categories. Sellers choose FonQ for its design-focused audience, premium product positioning, and strong reputation in the Dutch home market.
However, the customer base is smaller compared to broader marketplaces, which can limit sales volume.
9. Shopify Netherlands
Shopify allows Dutch entrepreneurs to create fully customized branded online stores, giving them complete control over design, marketing, and customer experience. Sellers choose Shopify for its flexibility, scalability, and independence from major marketplaces, making it ideal for long-term brand building.
However, marketing, logistics, and traffic generation must be managed independently, which can be challenging for new sellers.
How EasyParcel Helps You Deliver to Netherlands
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Netherlands.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
The Netherlands offers a mature and competitive e-commerce landscape where innovation, speed, and customer trust are key. Platforms like Bol.com, Coolblue, and Amazon.nl lead the way, while Shopify empowers independent sellers to build strong online brands.
With EasyParcel, you can make delivery simple, affordable, and efficient — helping your business grow smoothly. EasyParcel welcomes you with a FREE RM10 credit for your first shipment. Sign up today and start shipping smarter with EasyParcel!
