Singapore
Thailand
Indonesia
Vietnam’s e-commerce market is booming, driven by a young, tech-savvy population and rapid digital transformation. From fashion to electronics and groceries, millions of Vietnamese consumers are shopping online every day.
If you’re planning to expand your business, here’s a look at the top e-commerce platforms in Vietnam and how they can help you grow.
Contents
Overview of E-commerce Platform in Vietnam (2025)
Vietnam’s e-commerce industry has seen tremendous growth in recent years, supported by strong internet infrastructure and widespread digital payment adoption. Consumers turn to e-commerce platforms for convenience, competitive prices, and access to products that may not be readily available in physical stores.
With smartphone usage booming and both local and international platforms thriving, online shopping has become an essential part of daily life, creating great opportunities for sellers.
Top E-commerce Platforms in Vietnam
1. Shopee Vietnam
Shopee is the leading e-commerce platform in Vietnam, known for its wide product range, flash sales, and user-friendly app. Sellers choose it to reach a massive audience quickly, leverage built-in marketing tools, and benefit from integrated logistics support.
However, competition is intense, especially during major campaigns.
2. Lazada Vietnam
Lazada is one of Vietnam’s top online marketplaces, backed by Alibaba Group. Sellers choose it to access a wide customer base, leverage powerful marketing tools, and benefit from reliable nationwide logistics and multiple payment options.
The main challenge is standing out among large brands and high advertising costs.
3. Tiki.vn
Tiki is a trusted local e-commerce platform popular for its fast delivery and reliable service. Sellers choose it to gain credibility with Vietnamese consumers, leverage Tiki’s trusted logistics, and reach buyers who value quality and service.
However, it may not have the same reach as Shopee or Lazada.
4. Sendo.vn
Sendo, developed by FPT Corporation, focuses on affordable products and supports small and medium-sized sellers. Sellers choose it to tap into Vietnam’s price-sensitive market, benefit from a platform tailored for SMEs, and leverage localized support for their business.
The downside is limited exposure compared to larger platforms.
5. TikTok Shop Vietnam
TikTok Shop combines entertainment and shopping, letting sellers promote products through live streams and short videos. Sellers choose it to reach younger, mobile-first audiences, drive impulse purchases, and leverage TikTok’s algorithm for wide visibility.
The downside is that success depends on consistent content creation.
6. Facebook Marketplace
Facebook Marketplace is a popular choice for C2C sales in Vietnam, offering easy access to millions of active users. Sellers choose it for quick local reach, zero setup costs, and the ability to connect directly with nearby buyers.
However, it lacks advanced e-commerce tools like automated shipping or payment protection.
7. Zalo Shop
Zalo Shop integrates with the Zalo messaging app, making it easy for local sellers to reach loyal customers directly. Sellers choose it to leverage direct communication, build customer trust, and target local audiences efficiently.
However, its user base is smaller than international platforms.
8. Amazon Global Selling (Vietnam)
Amazon allows Vietnamese businesses to sell globally, accessing markets like the U.S. and Europe. Sellers choose it to reach a massive international customer base and boost export opportunities.
The main challenge is handling international shipping and compliance.
9. Lotte.vn
Lotte.vn offers a mix of Korean and local products, targeting mid- to high-income shoppers. Sellers choose it to reach a niche audience that values quality and trendy lifestyle products.
However, traffic is smaller compared to Shopee or Lazada.
10. Yes24 Vietnam
Yes24 focuses on fashion, beauty, and lifestyle products, attracting loyal female shoppers. Sellers choose it to target a dedicated, trend-conscious audience and benefit from regular promotions.
The downside is its niche focus and limited categories.
How EasyParcel Helps You Deliver to Vietnam
Quote and Book on EasyParcel
Go to your EasyParcel account then click “Send Parcel” and select “International Delivery”. After that, fill in your pick up and drop off details including the time and date.
Choose the Right Courier
After you fill in all the required shipment details and get a quote, you’ll be directed to the courier options list. In EasyParcel, you can find several trusted international couriers such as SF Express, FedEx, and Aramex that provide reliable delivery services to Vietnam.
Finish Your Booking Payment
After you have decided which courier service you want to use and agree with their service agreements or terms, you can proceed to make your payment. That’s it, once your payment is confirmed, your parcel will be picked up at the selected pick up location.
Vietnam’s e-commerce market is thriving, offering countless opportunities for local and international sellers. Platforms like Shopee, Lazada, and Tiki dominate the space with their strong logistics and marketing power. Whether you’re a small business or an established brand, selling online in Vietnam has never been more accessible.
With EasyParcel, you can make delivery simple, affordable, and efficient — helping your business grow smoothly. EasyParcel welcomes you with a FREE RM10 credit for your first shipment. Sign up today and start shipping smarter with EasyParcel!
