[TREND] Why Did Labubu Go Viral? Lessons for Toy Merchants.

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Labubu…Labu…Labu…Labubu~ Have you caught up with the Labubu trend yet? With her pointy ears, mischievous smile and jagged teeth, this little elf has quickly become a collector’s favourite thanks to her unique shape and quirky appearance!

Especially in the blind box world, Labubu has attracted countless fans, and even LISA has fallen in love with it. She used Labubu as a bag charm, further boosting the popularity of the character. In this blog, we will discover how Lisa was captured by Labubu!

What is Labubu?

Labubu is one of Pop Mart’s blind box series. It was created by Hong Kong artist Kasing Lung in 2015 and is part of The Monsters series. Inspired by the forest spirits of Scandinavia, Labubu is a mischievous and mischievous creature with nine-pointed fangs and upright ears, full of curiosity about the world, and an optimistic and kind-hearted image that makes it even more appealing.

How Many Labubu Collections Do You Know?

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Labubu offers a wide range of collections, including the Heartwarming Macaron Collection, Sitting Party Collection, Constellation Collection, Halloween Special Edition, and The Monsters Space Adventures. These unique designs have attracted many collectors to Labubu. Each collection showcases a different charm, making it a star character of Pop Mart. The collections are more than just blind boxes; they are full of creative stories, making every opening full of surprises and anticipation. What is your favorite collection from The Monsters?

Is Zimomo Same as Labubu?

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Zimomo and Labubu are both characters from The Monsters series created by Kasing Lung. Though they share the same worldview, they have their own distinctive personalities and appearances that appeal to different groups of collectors.

  • Zimomo is the leader of the forest, twice the size of Labubu, with a round face and a tail. Zimomo is the leader of the forest, twice the size of Labubu, with a round face and a tail. His love of adventure means he is often absent from the forest, which adds to the character’s sense of mystery.
  • Labubu is a group of small elves with square faces and no tails. There are about 100 of them, about the size of a cat, and Labubu are lively, mischievous, and curious about the world.

Labubu: A Global Trend

1. Singapore

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Singapore Dentist Will Put Braces On Your Labubu For $45.

2. Malaysia

Labubu attend Nine Emperor Gods Festival (九皇大帝)

3. Thailand

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Devil doll Labubu to help attract 8m Chinese visitors to Thailand.

4. Vietnam

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Ho Chi Minh City youngsters camp out overnight for trending Labubu toys

Reasons That Make Labubu Viral

1. Unique Design and Character
Labubu’s quirky appearance, with its playful expression and sharp features, stands out in the crowded toy market. The combination of Scandinavian forest spirit inspiration and the mischievous personality has given it a distinct charm. Collectors are always drawn to toys with a story, and its mischievous and curious persona adds a layer of depth beyond just being a cute figure.
 
2. Blind Box Excitement
The blind box culture has exploded, with fans loving the anticipation of not knowing what they’ll get. Labubu, a star in the Monsters blind box series by Pop Mart, plays into this excitement perfectly. Each box is a surprise, and its rarity increases the thrill. The unpredictability of getting your favourite design has turned Labubu into a collectable treasure, keeping fans coming back for more.
 
3. Star Power Influence
Labubu’s fame skyrocketed when K-pop idol LISA was seen carrying it as a bag charm. Her endorsement naturally attracted her massive fanbase to the toy, creating even more demand. A celebrity’s influence can make any product go viral, and LISA’s playful style matched Labubu’s cheeky charm perfectly.
 
4. Creative Storytelling
Each Labubu collection—like the Halloween Special Edition, Heartwarming Macaron Collection, and The Monsters Space Adventures—comes with its own story. This narrative aspect gives fans a reason to follow the collections beyond aesthetics. People aren’t just collecting toys, they’re collecting stories and experiences.

What Toy Merchants Can Learn

1. Stand Out with Unique Design
Labubu’s unconventional look proves that toys don’t need to be conventionally cute to succeed. A unique design can capture attention and appeal to niche markets. Merchants should focus on creating toys that tell a story through their design and character development, which resonates with their audience.
 
2. Embrace Blind Box Culture
The success of Labubu shows that adding an element of mystery can engage customers. Blind box toys tap into the psychological thrill of “the unknown” and keep collectors coming back. For toy merchants, creating limited editions or surprise collections can build excitement and repeat purchases.
 
3. Collaborate with Influencers
Partnering with the right influencers can rapidly increase a product’s visibility. Labubu’s viral growth after LISA’s endorsement highlights the power of influencer marketing. Merchants can learn from this by connecting with influencers who align with their brand’s target audience.
 
4. Expand Collections
A key part of Labubu’s success is the ever-growing range of collections. Merchants should keep customers engaged by constantly evolving their product lines, offering limited editions, special themes, and variations to appeal to both new and returning collectors.
Labubu’s rise to fame shows that unique design, exciting product releases, and strategic collaborations can turn a toy into a global sensation. Toy merchants who want to learn from Labubu’s success should focus on creating distinctive designs, embrace the mystery of blind boxes, and collaborate with influencers. Who knows? Your next toy creation might just become the next viral trend!
 
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