Why Are Blind Boxes So Popular? Even [Blackpink] Lisa Loves It

Blind boxes have taken the world by storm, and it’s not just the hardcore collectors who are into it. From casual buyers to celebrities, everyone seems to be joining in on the fun. But what makes these mystery boxes so irresistible? Now, without further ado, let’s explore some of the key reasons behind the blind box craze!

Adorable and Collectible

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Blind boxes are full of cute characters and designs that are just too hard to resist. Whether it’s your fave character, tiny animals, quirky rare figures, or something that vibes perfectly with your style, there’s always that one piece that makes you go, ‘I need this in my life!’ And let’s be honest, there’s nothing like the excitement of completing a set and showing off the full collection! However, some blind boxes are prone to collisions during delivery. To avoid this, you can purchase insurance for your cutie friends —  EasyCover and apply fragile tape and bubble wrap on the parcel. Click here to view how to wrap fragile items.

Scarcity And Investment Potential 📈

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Some people are in it for more than just fun; they see blind boxes as a mini investment. This is because blind box companies often release limited editions and exclusive items that quickly become hard to find, which creates a sense of urgency and scarcity. This tactic also known as hunger marketing, will make people more eager to buy due to fear of missing out (FOMO). The limited supply and high demand can turn these collectibles into valuable assets, with some rare pieces fetching higher prices in the resale market. It’s a win-win—you get to enjoy the thrill of collecting and potentially profit from it later!

Super Star Power 🪄

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‘Say Lalisa Love Me, Lalisa Love Me’ We can not deny that celebrities can make anything become a trend and blind boxes are no exception. Just look at Lisa from BLACKPINK, a global icon with over 104 million followers on Instagram [As of Aug 2024], when she shows off her Labubu collectibles, Blink (Blackpink’s fans) around the world rush to get their hands on the same items. If someone as cool as Lisa loves them, then they must be worth collecting, right? Eager to have your blind box? Use On-Demand Delivery Service from EasyParcel to get your blind box delivered fast and trackable! 

Who Doesn't Love Surprise?

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One of the biggest draws of blind boxes is the excitement of the unknown. Opening a blind box feels like unwrapping a gift every time—you never know what you’re going to get! This element of surprise adds an extra layer of fun, making it more than just a purchase; it’s an experience. That little rush of discovering a new piece or even scoring a rare one is what keeps people hooked. 💘
 
Are you ready to surprise your friends and loved ones with a blind box for their birthday or anniversary present? With EasyParcel, you can send them as memorable gifts for any occasion. Whether it’s a birthday, anniversary, or simply because EasyParcel makes it easy to deliver your surprises both nationally and internationally, so you can delight your loved ones no matter where they are.
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