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As the year winds down, businesses have a unique opportunity to CAPITALIZE on the holiday spirit, increase customer spending, and the desire to make the most of their annual budgets. Year-end sales promotions are a powerful way to boost revenue, clear out inventory and strengthen customer relationships before the new year begins!
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15 Sure Work Year-End Sales Promotion Ideas
1. Google Business Offer Post
Did you know you can take advantage of your Google My Business profile to create year-end offer posts? Your Google My Business account dashboard allows you to create 4 different types of social posts, such as Offers, Updates, Events and Product. Discover Here
Hence, you can utilize these features to highlight holiday deals, clearance events, or limited-time discounts to attract local and online shoppers. The best thing is, that these posts will appear on Google Search and Map, reaching high-intent customers!
2. Free Samples/ Testers
Image Source: Daily Mail
Holiday or year-end shopping often involves exploring new products. Offer free samples to encourage trial and showcase your best offerings. This is especially effective for food, cosmetics, or seasonal gift items. Your business also can consider a partnership with the event or fair organizer (市集) like World Christmas Market and more. Because these markets have strong recognition among the citizens, they can gather crowds for your business.
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3. Buy 1 Get 1 Free (BOGO/ B1F1) Deals
Image Source: Malaysia Freebies
Entice customers with B1F1 offers on seasonal or high-demand products. For service-based businesses, you can consider offering ‘buy one session, get the next free’ deals to keep schedules full during the holiday season.
4. Cashback Promotions
Image Source: Shopee Singapore Instagram
You can consider creating excitement by offering cashback on purchases. This is a win-win for both sellers and customers because this allows customers to save for future spending, especially as customers plan for a post-holiday budget. A popular cashback sales promotion is from Shoppee, which always gives their customers free ‘coin’ to their customers to offset their transaction amount when purchasing within the Shopee App.
Pro Tip: If you are a seller who is looking for courier services, consider using the EasyParcel platform, because one of the benefits is you have the opportunity to gain free credits up to SGD300! (T&Cs apply) Learn More
5. Holiday-Themed Discounts
Image: Hint for tomorrow
Offer lifestyle discounts for teachers, students, veterans, or seniors as part of year-end goodwill. Pair these promotions with themed marketing campaigns to create a sense of community and inclusivity.
Pro Tip: Pss… A Santa secret to tell you, tomorrow we will launch a Christmas-themed campaign, so make sure you glue your eyes to our website, social media and email! Don’t miss out!
6. Flash Sales
Image Source: Sales Promotion
Host holiday flash sales for specific days, like New Year’s Eve or the final weekend of the year. Use countdown timers on your website or social media to build urgency and drive immediate purchases.
7. Mystery Coupons/Presents
Send mystery coupons/presents via email or social media. Customers love the element of surprise, and it encourages them to visit your store or website to uncover their deals.
8. Charitable Cause Promotions
Tie your promotions to a charitable cause, such as donating a percentage of sales to a local nonprofit. Customers are more likely to support businesses that align with their values, especially during the giving season.
9. Free Shipping and Returns
Eliminate barriers to online shopping by offering free shipping and hassle-free returns. Highlight this promotion prominently during the checkout process to reduce cart abandonment.
Pro Tip: Read this article to know how to offer ‘profitable’ free shipping
10. Double Loyalty Points
Reward your loyal customers by doubling loyalty points on year-end purchases. This not only increases sales but also sets the stage for repeat business in the new year.
11. Joint Promotions
Image Source: Strawberrynet
Partner with complementary businesses to create bundled deals or cross-promotions. For example, pair a local bakery with a coffee shop for a “Coffee & Pastry Holiday Pack.” Another example is you can partner with a blogger/YouTuber/KOL to promote your brand toward his/her audiences.
12. Social Media Contests
Image Source: Sprout Social
Host a holiday-themed giveaway on platforms like Instagram or Facebook. Ask followers to share festive photos or tag friends for a chance to win a prize, amplifying your brand reach.
13. Shopping Sprees
Image Source: Sheely’s
Organize an “enter-to-win” contest where the lucky winner gets a shopping spree at your store. This generates buzz and increases foot traffic or website visits during the promotion period.
14. Branded Holiday Gifts
Image Source: Watson
Include free branded merchandise with purchases, such as tote bags, mugs, or ornaments. Customers appreciate the added value, and your brand gets more visibility.
15. Referral Discounts
Image Source: Tesla
Encourage customers to refer friends and family by offering discounts or credits for successful referrals. Make it festive by framing it as a “gift of savings” for both the referrer and the new customer. For example, Tesla rolls out referral program in an effort to boost sales.
Pro Tip: EasyParcel referral program is a lifetime program. This means that you can get unlimited 1% credit from every top up value of the account you have referred. If you manage to get large amount of referred account and majority are active users, then you may probably enjoy sending your parcels by using the lifetime credit bonus.
Ready to Wrap Up the Year with a Bang?
With these year-end promotion ideas, you can drive sales, foster loyalty, and increase brand awareness. Choose a strategy that aligns with your goals and target audience, and make this holiday season your most successful yet!
