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Black Friday has become a major shopping event in Singapore, following the global tradition from the US. In 2025, Black Friday falls on November 28, but the sale excitement usually starts earlier, often in the week leading up to the day. Both online and physical stores nationwide offer big discounts, making it one of the hottest shopping seasons for consumers and businesses alike.

When Does Black Friday Start in Singapore?
Though the “official” Black Friday is November 28, many retailers in Singapore start their sales early, sometimes even weeks ahead. Online marketplaces like Shopee, Lazada, and Amazon launch pre-Black Friday promotions that include flash sales, early bird discounts, and exclusive deals to attract early shoppers. Physical stores also join in, hosting midnight sales, pop-up events, and extended shopping hours to keep shoppers engaged throughout the period.
What to Expect Black Friday 2025 Deals
Singapore’s Black Friday deals traditionally focus on popular shopping categories including electronics, fashion, beauty, home appliances, and gadgets. Expect significant markdowns—often between 30% to 70%—on smartphones, laptops, smartwatches, and gaming consoles, alongside seasonal fashion collections and skincare products. Leading brands and retailers such as Apple, Samsung, Sephora, Harvey Norman, and courts will participate actively. Additionally, international sellers targeting Singapore may offer competitive prices and unique bundles thanks to cross-border eCcommerce growth.

How to Prepare for Black Friday
Shrewd shoppers in Singapore should prepare ahead to make the most of the event. Start by making a shopping list and identifying priority items. Use price tracking tools and apps to monitor price changes and spot flash sales. Signing up for newsletters and following social media pages of favorite stores can unlock early access to deals and exclusive promo codes. Don’t forget to check return policies and shipping charges, especially for international purchases.

Tips for Business Owners
For Singapore businesses, Black Friday represents a crucial sales window to boost revenue and clear inventory before the year-end holidays. Preparing inventory early, launching targeted email campaigns, and optimizing online store performance are essential. Offering bundle deals and limited-time discounts can entice customers. Businesses should also be ready for a surge in orders by streamlining logistics and customer service channels.
During Black Friday, businesses often face a huge increase in parcel shipments. EasyParcel can help by handling bulk shipments efficiently with its integration features, making logistics smoother and faster. Businesses can also benefit from EasyParcel’s services like Tracking WhatsApp , Custom Tracking SMS and Email for better customer communication, AWB Branding, and EasyTrack Branding to enhance professionalism and brand visibility.
These tools help businesses manage large order volumes and improve customer satisfaction during the busy Black Friday season, ensuring timely, reliable deliveries and a more seamless shopping experience for both sellers and buyers.
Final Thought
Black Friday 2025 in Singapore is poised to be another record-breaking shopping event, delivering exceptional deals and exciting shopping experiences both online and in stores. With early promotions, diverse product categories, and widespread participation from local and international retailers, shoppers have plenty of opportunities to save. Preparing ahead by making wish lists, comparing prices, and staying informed will help consumers make the most of this festive season. Businesses equally benefit by planning marketing campaigns and inventory management to capture this surge in demand.
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