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In many countries, December is a magical time with snowflakes and winter wonderlands. But in Singapore? Forget snow, it’s the rainy season! Umbrellas and raining courts become daily essentials, and dining out can feel like an effort for many customers. But don’t let the rain dampen your restaurant’s spirits! With the right strategies, you can turn these rainy days into opportunities, leveraging the Christmas cheer to drive sales.
How to Boost Restaurant Sales During December Rain
Image Source: Daily Hive
1. Embrace the Festive Spirit with Christmas Promotions
Snow or no snow, Christmas is a time for celebration and food is always at the heart of it!
- Launch a Special Menu
Feature festive dishes like Roast Turkey, gingerbread desserts or warm Christmas lattes. A ‘Rainy Day Comfort Meal’ could also be a big hit!
- Seasonal Discounts and Freebies
Offer holiday-themed promotions like ‘Order a Christmas Family Feast and get a free Santa gift!’ or ‘Rainy Day Specials: 10% off selected dishes.’
- Deck the Halls
Create a festive dining atmosphere with Christmas trees, fairy lights, and fake snow. Don’t forget a designated spot for customers to dry their umbrellas, bonus points for making it look stylish and fun!
2. Make Rain Your Ally with Delivery Services
When it’s pouring outside, customers are more likely to order in. Step up your delivery game with EasyParcel to ensure they don’t miss out on your delicious offerings.
- Rainy Day Discounts
Introduce promotions like ‘S$5 off for delivery on rainy days’ or special combo deals for bad weather.
- Partner with Delivery Platforms
Partnering with EasyParcel, we offer a variety of On-Demand Delivery services, such as Grab, Lalamove, Pandago, and more, that can ensure you deliver your food to your customer’s doorstep within 55 minutes!
- Festive Packaging
Use Christmas-themed delivery boxes or add a cheerful note like ‘Rainy days are better with comfort food, Merry Christmas!’
3. Go Digital: Capture Attention Online
Rainy days and festive seasons are perfect for creative, attention-grabbing online campaigns.
- Humorous Social Media Posts
Try something relatable, like “Other countries have snow; we have rain. But hey, at least we have great food!” Pair it with drool-worthy photos of your dishes.
- Interactive Campaigns
Encourage customers to share their rainy-day meals on Instagram for a chance to win a free holiday feast or get discount vouchers for the next meal.
4. Build Customer Loyalty
- Festive Gift Cards
Rainy days are a great time to strengthen your bond with customers, so they keep coming back no matter the weather.
- Rainy Day Rewards
Double loyalty points for dine-in or delivery on rainy days. Turn the weather into a win-win situation.
5. Create Unique Experiences
Even without snow, you can offer customers a memorable and festive dining experience.
- Host Christmas Events
Organize gingerbread-making classes, invite a Santa for a meet-and-greet, or host a cozy acoustic night with Christmas carols.
- Family Sharing Platters
Introduce shareable meals like a “Christmas Feast for Four” to encourage group dining and increase average order value.
Rainy days may keep people indoors, but with the right strategies, they can still choose your restaurant for their festive meals. By embracing the weather, leveraging the Christmas spirit, and creating memorable experiences, your restaurant can thrive this December — rain or shine!
New here? Sign up for a free EasyParcel account to enjoy speed and reliable delivery services with delivery vouchers worth S$6!
