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mugunghwa kkoci pieot seumnida— Don’t Move! Is your brand ready to dive into the Squid Game Trend? Squid Game Season 2 (Squid Game 2) dropping on 26th December 2024, and… Many brands are jumping into the game! In this blog, we will share more marketing ideas about how your brand can ‘use’ this trend to boost your brand awareness, recognition and, of course, revenue!
Example Businesses That Joining Squid Game Trend
1. Durex
Image Source: Durex
Durex never lets up when it comes to online humour. Durex’s marketing team has taken product placement to another level. The brain behind the idea needs a raise. They used the classic logo of Squid Game to promote the product with the caption reading ‘How long can you last?’ Making people Laughing Out Loud!
2. Marigold HL Milk Singapore
Marigold HL Milk gets creative with one of the scenes in Squid Game 1 whereby Seong-Gi-Hun can’t drink regular milk. They use the chocolate milk reference from Squid Game. The brand took marketing to another level as they promoted their chocolate-flavored milk. Doesn’t it look creative that makes you want to tap on the “share” button?
3. EasyParcel Singapore
EasyParcel Singapore takes binge-watching seriously as they promote their International Delivery that supports 200+ destinations, free pick-up and more exclusive features on the ‘Squid Game Invitation Card’. This brings netizens curiosity and desire to explore more. This might be one of the most popular ways the brands are promoting their products and logos.
4. Duolingo
Duolingo isn’t just teaching you languages—it’s putting you in a Squid Game-style challenge with their Korean or Get Eaten campaign. They’ve added over 40 Squid Game-specific phrases to their Korean course, so now you can learn things like “Red light, green light” and “I’m in!” with Duolingo’s mascot, Duo the Owl, dressed as a pink guard. It’s the ultimate crossover of language learning and high-stakes drama. After the massive 40% boost in Korean learners from Season 1, Duolingo is doubling down, making sure Squid Game fans can speak the language of survival. Time to level up your Korean skills—before it’s too late!
5. Crocs
Image Source: Cross Singapore
Crocs is bringing Squid Game into the world of footwear with a limited-edition collection inspired by the show. Think: Classic Clogs redesigned with Squid Game symbols, and Jibbitz™ charms that shout out the games you love. Whether you’re running from the guards or just chilling in your living room, these Crocs are here to keep you comfy while you play. Survival has never looked this stylish!
Why Are Brands All-In on the Game?
It’s simple: Squid Game is more than just a show—it’s a global cultural phenomenon. The series taps into deep themes of survival, society, and human nature, and that’s something audiences from all walks of life can connect with. Plus, with the rise of K-pop, K-dramas, and K-cuisine around the world, brands know it’s time to catch that Korean wave! Partnering with Squid Game lets them tap into a trend that’s bigger than ever.
