Malaysia
Thailand
Indonesia
Table of Contents
Introduction: The Rise of Taiwan eCommerce Market
Taiwan’s eCommerce industry is expanding rapidly, fueled by high internet penetration, a mobile-first culture, and growing cross-border shopping demand. With over 19 million digital buyers in 2025, Taiwan is a market that international sellers cannot afford to ignore.
Top 10 Taiwan eCommerce Platforms
The following list is presented in no particular order and does not represent a ranking of the brands.
1. Shopee Taiwan
Shopee is one of Taiwan’s most popular mobile-first platforms, offering competitive pricing, frequent promotions, and strong logistics support.
2. PChome Online
One of Taiwan’s oldest eCommerce players, PChome is trusted for its 24-hour delivery service and wide product selection.
3. Momo Shopping
Momo is a major online shopping and TV home shopping platform, well known for electronics, fashion, and home goods.
4. Yahoo! Kimo Taiwan
Yahoo! Kimo remains a strong contender with search-driven eCommerce and local marketplace features.
5. Ruten Auction
Co-founded with eBay, Ruten is Taiwan’s largest C2C marketplace, where individuals can buy and sell a wide range of items.
6. Books.com.tw
Taiwan’s leading online bookstore, offering books, magazines, and educational products, with a growing lifestyle goods section.
7. ETMall (Eastern Home Shopping)
A platform combining TV shopping and eCommerce, ETMall is trusted by older demographics and loyal home shopping audiences.
8. FriDay Shopping
Operated by FarEasTone Telecom, FriDay Shopping is popular for tech products, mobile gadgets, and digital goods.
9. Carousell Taiwan
Carousell is widely used for second-hand items, community-driven shopping, and affordable deals.
10. Pinkoi
A niche platform focused on independent designers and creative goods, Pinkoi appeals to Taiwan’s younger and design-conscious audience.
Tips for Businesses Targeting Taiwan Shoppers
- Offer local payment methods like LINE Pay or JKoPay.
- Provide customer service in Traditional Chinese.
- Highlight product authenticity and quality, as Taiwan consumers value trust.
- Use social media platforms like LINE, Instagram, and Facebook for marketing.
What to Take Note If Shipping from Taiwan to Singapore
Shipping from Taiwan to Singapore is relatively straightforward thanks to strong trade ties and efficient logistics. Here’s what businesses should note:
- Customs Declarations – Provide accurate product descriptions, HS codes, and declared values.
- Restricted Goods – Items like health supplements, electronics, and cosmetics may need clearance or approval in Singapore.
- Duties & Taxes – Imports above SGD 400 are subject to Singapore GST.
- Packaging & Labelling – Use secure packaging for international shipping and ensure labels are clear and compliant.
By addressing these areas, sellers can ensure smooth deliveries from Taiwan to Singapore buyers.
Conclusion: Choosing the Right Platform in Taiwan
The Taiwan eCommerce market is dynamic, competitive, and full of opportunities. With platforms like Shopee, PChome, and Momo leading the way, plus niche players like Pinkoi and Books.com.tw, businesses have multiple entry points. By understanding local preferences, offering the right payment options, and ensuring smooth cross-border shipping, sellers can successfully expand into Taiwan’s thriving digital marketplace.
