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Introduction: The Rise of Taiwan eCommerce Market
Taiwan’s eCommerce industry continues to grow, supported by high internet usage, mobile shopping, and convenient digital payment methods. According to Taiwan’s Ministry of Economic Affairs, the electronic shopping and mail-order industry’s revenue increased by 3.4% in 2025, marking its 15th consecutive year of growth.
With more consumers embracing online shopping, Taiwan remains an interesting market for businesses looking to expand their online presence and reach new customers.
Top 10 Taiwan eCommerce Platforms
The following list is presented in no particular order and does not represent a ranking of the brands.
1. Shopee Taiwan
Shopee is one of Taiwan’s most popular mobile-first platforms, offering competitive pricing, frequent promotions, and strong logistics support.
2. PChome Online
One of Taiwan’s oldest eCommerce players, PChome is trusted for its 24-hour delivery service and wide product selection.
3. Momo Shopping
Momo is a major online shopping and TV home shopping platform, well known for electronics, fashion, and home goods.
4. Yahoo! Kimo Taiwan
Yahoo! Kimo remains a strong contender with search-driven eCommerce and local marketplace features.
5. Ruten Auction
Co-founded with eBay, Ruten is Taiwan’s largest C2C marketplace, where individuals can buy and sell a wide range of items.
6. Books.com.tw
Taiwan’s leading online bookstore, offering books, magazines, and educational products, with a growing lifestyle goods section.
7. ETMall (Eastern Home Shopping)
A platform combining TV shopping and eCommerce, ETMall is trusted by older demographics and loyal home shopping audiences.
8. FriDay Shopping
Operated by FarEasTone Telecom, FriDay Shopping is popular for tech products, mobile gadgets, and digital goods.
9. Carousell Taiwan
Carousell is widely used for second-hand items, community-driven shopping, and affordable deals.
10. Pinkoi
A niche platform focused on independent designers and creative goods, Pinkoi appeals to Taiwan’s younger and design-conscious audience.
Grow Your eCommerce Business in Taiwan
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Tips for Businesses Targeting Taiwan Shoppers
- Offer local payment methods like LINE Pay or JKoPay.
- Provide customer service in Traditional Chinese.
- Highlight product authenticity and quality, as Taiwan consumers value trust.
- Use social media platforms like LINE, Instagram, and Facebook for marketing.
What to Take Note If Shipping from Taiwan to Singapore
Shipping from Taiwan to Singapore is relatively straightforward thanks to strong trade ties and efficient logistics. Here’s what businesses should note:
- Customs Declarations – Provide accurate product descriptions, HS codes, and declared values.
- Restricted Goods – Items like health supplements, electronics, and cosmetics may need clearance or approval in Singapore.
- Duties & Taxes – Singapore applies GST to imported goods according to the applicable import rules. For low-value goods imported by air or post, GST treatment depends on whether the overseas seller is GST-registered and whether GST was collected at checkout.
- Packaging & Labelling – Use secure packaging for international shipping and ensure labels are clear and compliant.
By addressing these areas, sellers can ensure smooth deliveries from Taiwan to Singapore buyers.
Conclusion: Choosing the Right Platform in Taiwan
Taiwan’s eCommerce market offers various opportunities for businesses looking to reach online shoppers. From general marketplaces like Shopee and Momo to specialised platforms like Pinkoi and Books.com.tw, businesses can explore different channels based on their products and target customers.
By understanding local shopping preferences, offering convenient payment options, and planning reliable cross-border shipping, businesses can build a better shopping experience and explore opportunities in Taiwan’s online market.
