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We cannot deny that Google used to be the king of searching. But now, it’s slowly changing. There’s a new player in town —— TikTok! Yes, more and more people are turning to TikTok to find out where to buy, eat, and even which fashion products are worth the hype. If your business isn’t paying attention to TikTok SEO, you’re missing out on one of the big opportunities! In this blog, we’ll discover the reason why TikTok is becoming a major search engine and how your business takes advantage of it.
TikTok vs. Google: The Shift in Search Behavior
Here’s the deal: TikTok is quickly becoming the go-to platform for discovery, especially for the Gen Z, the younger generation. According to studies, around 40% of 18-24-year-olds now use TikTok to search for places to visit or eat instead of using Google. And it’s not just for fun stuff. People are turning to TikTok to search for everything from fashion trends to honest product reviews to shopping recommendations.
TikTok is reshaping how we search and discover new things online. The big reason? Speed. TikTok’s short-form videos deliver quick, engaging content that satisfies our need for fast information. Google is still great, but it’s more about finding the right website or article. TikTok is about finding instant, real-time answers from real people, like your favorite influencers, content creators, or even regular customers.
How Does TikTok Search Work?
TikTok isn’t just a social media platform; it’s a search engine in its own right. Here’s how it works:
1. The TikTok Search Bar
Image Source: Trio
Just like Google, TikTok has a search bar where users type in keywords to find content. But instead of articles or blog posts, the search results are short, bite-sized videos. TikTok has also started suggesting search terms, just like Google’s autocomplete feature, making it easier for users to find exactly what they’re looking for.
2. TikTok’s Algorithm
Image Source: Internet Retailing
TikTok’s algorithm is pretty smart. It serves videos to users based on what they’ve watched, liked, or interacted with before. The more you engage with certain types of content, the more likely you are to see similar content on your For You Page (FYP). If your business can tap into trending content or create videos that match what users are searching for, your visibility can skyrocket.
3. Hashtags and Keywords
Image Source: Socialinsider
Just like any SEO strategy, TikTok relies on keywords and hashtags. If you use the right ones, your videos will show up when people search for topics relevant to your business. For example, if you sell skincare products, using hashtags like #skincare, #beautytips, or #skincarehaul can help people find your content.
Why TikTok SEO Matters for Your Business
Let’s get real: businesses need to be where their customers are. And right now, your customers are on TikTok. Whether you’re a restaurant, a retailer, or a beauty brand, TikTok SEO can help your business get discovered by people actively searching for what you offer.
Here’s how TikTok SEO can benefit your business:
1. More Exposure
TikTok isn’t just a place for entertainment; it’s becoming a hub for discovering products and services. If you can optimize your videos to appear in search results, your business could be seen by thousands (or even millions) of potential customers.
2. Higher Engagement
People spend more time on TikTok than on other platforms. And when users interact with your content (by liking, commenting, or sharing), the algorithm takes notice, pushing your video to even more people. Plus, TikTok is all about authenticity, which means genuine reviews and recommendations can drive higher engagement.
3. Increased Sales
As TikTok grows as a search engine, more users are using it to discover products, review services, and even make purchases directly through the app. The “TikTok made me buy it” trend is real—users trust TikTok recommendations, and that can translate to sales for your business.
How to Optimize Your Content for TikTok Search
1. Use Relevant Keywords
When creating TikTok videos, make sure to use relevant keywords in the video description, text overlay, and captions. The more specific your keywords, the more likely it is that people searching for those terms will find your content.
2. Leverage Hashtags
Use a mix of popular and niche hashtags that are relevant to your business. Think about what your potential customers are searching for. Are they looking for “#veganrecipes” if you’re a food business or “#summerfashion” if you’re a clothing brand? Hashtags help categorize your content and make it easier to find.
3. Jump on Trends
TikTok is all about trending topics. Whether it’s a viral sound, a meme, or a challenge, leveraging trending content can significantly boost your visibility. You don’t have to create trends from scratch—just jump on the ones that align with your brand. You can search for trends via TikTok Creative Center.
4. Create Engaging, High-Quality Videos
TikTok is a video-first platform, so focuses on creating content that grabs attention. Keep it short, engaging, and visually appealing. Show behind-the-scenes footage, product demos, or customer reviews to keep things real and authentic.
5. Use TikTok Ads
If you want to take things up a notch, consider using TikTok’s advertising options. TikTok ads appear directly in the search results, helping your content reach people who are actively looking for similar products or services.
Get Ahead of the Competition
TikTok is rapidly becoming one of the most powerful search engines on the planet, and if you’re not optimizing your business for TikTok search, you could be missing out on a lot of potential customers. It’s time to get on the TikTok SEO bandwagon and start making your business more discoverable.
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