Malaysia
Thailand
Indonesia
Table of Contents
Introduction to Ecommerce Growth in Malaysia
The Malaysian ecommerce landscape is thriving in 2025, led by mobile-first engagement and rapidly evolving consumer behaviors. Shopee is firmly the number one platform in Malaysia, outpacing competitors in both traffic and engagement. Platforms like Lazada remain influential for regional commerce and logistics capabilities
Top 10 Ecommerce Platform in Malaysia
The following list is presented in no particular order and does not represent a ranking of the brands.
1. Shopee Malaysia
Shopee dominates the scene—the most visited retail website in Malaysia as of July 2025, with around 43.8 million monthly visits compared to Lazada’s 11.4 million. Its parent company, Sea Ltd., announced a 34% year-on-year surge in ecommerce revenue in Q2 2025.
2. Lazada Malaysia
Though trailing Shopee in popularity, Lazada remains one of Malaysia’s leading marketplaces, particularly for merchants seeking regional reach and robust logistics support.
Take Note
EasyParcel offers seamless multichannel integration with platforms like Shopee, Lazada, Shopify, WooCommerce, EasyStore, and more—allowing you to manage all your shipments conveniently in one place. Integrate now.
3. Zalora Malaysia
Zalora is Malaysia’s leading fashion-focused ecommerce platform, specializing in apparel, footwear, and accessories. In 2025, it continues to dominate the fashion and lifestyle segment, partnering with both international and local brands. It’s best for retailers who want a curated, fashion-first audience rather than a general marketplace.
4. PG Mall
PG Mall is Malaysia’s homegrown ecommerce platform, making waves by promoting local sellers and offering competitive commission rates compared to Shopee and Lazada. It has gained government and community support, positioning itself as a “buy local” champion in 2025.
5. Mudah.my
Mudah.my remains Malaysia’s largest online marketplace for classifieds, known for cars, property, second-hand goods, and everyday items. While not as flashy as Shopee or Lazada, it’s trusted for local person-to-person sales and is still one of the go-to sites for pre-owned products in 2025.
6. TikTok Shop Malaysia
TikTok Shop has exploded into Malaysia’s ecommerce space, merging entertainment with shopping. In 2025, it’s one of the fastest-growing platforms thanks to livestream selling, influencer marketing, and social engagement. Best suited for brands targeting Gen Z and millennials.
7. Temu
Temu has rapidly become a major player in Malaysia’s ecommerce ecosystem. As of mid-2025, it is among the top-five most visited websites, beloved for its ultra-budget deals across varied categories.
8. Taobao
The Alibaba-backed marketplace serves as a gateway for Malaysian shoppers seeking a massive variety of affordable goods from China. It remains a highly-visited global marketplace in Malaysia in 2025.
9. Lelong.my
One of Malaysia’s longest-running ecommerce platforms. Despite lower traffic, Lelong remains appealing in 2025 for SMEs and niche sellers due to its affordable seller fees and trusted reputation.
10. Carousell Malaysia
A mobile-first marketplace thriving in the trade of second-hand and niche items. Carousell continues to attract younger, eco-conscious Malaysian shoppers looking for preloved bargains.
Tips for Businesses Choosing the Right Ecommerce Platform
- If you’re selling general products, go with Shopee or Lazada.
- For fashion or lifestyle items, choose Zalora.
- If you prefer low fees and local support, try PG Mall or Lelong.my.
- To target young audiences, leverage TikTok Shop.
What to Take Note If Shipping from Malaysia to Singapore with EasyParcel
If you’re a Malaysian seller planning to ship to Singapore via EasyParcel, here are some key points to keep in mind to ensure a smooth and compliant delivery experience:
Select the Right Courier Partner
EasyParcel gives you access to reputable international courier services like SF Express, FedEx, EMS, Aramex, UPS, Ninja Van, and others. Choose one based on your priorities — whether that’s speed, cost-efficiency, or tracking reliability.https://easyparcel.com/sg/international/
Accurate Parcel Declaration Is Essential
When booking international shipping, you must correctly categorize your parcel, detail its contents (e.g. “H&M men’s sweater” instead of just “shirt”), and declare the value accurately to ease customs clearance.
Commercial Documentation Required
EasyParcel automatically generates key documents like the Air Waybill (AWB) and commercial invoice. You must print these and attach them securely to your parcel, ensuring everything is visible and accessible.
Know Prohibited Items
Each courier partner may have slightly different restrictions. Be sure to consult EasyParcel’s list of international prohibited items before shipping — forbidden contents can result in cancellation without notice.
Weight Matters — Always Double-Check
EasyParcel calculates shipping charges based on either actual weight or volumetric (dimensional) weight, whichever is higher. Fill in parcel dimensions (length, width, height) accurately — especially if any dimension exceeds 30 cm.
Understand Customs Duties & GST Implications
Singapore imposes 9% GST on imported goods valued above roughly S$400. If you’re shipping via EasyParcel, clarify whether you’re collecting GST at point of sale or if it’s payable by the buyer on arrival, to avoid misunderstandings.
Be Mindful of Insurance & Claims
Though many couriers provide tracking, disruptions can still happen. Consider shipping insurance, especially for high-value or fragile items. EasyParcel supports claims filing in case of loss — but clear documentation and accurate declarations are vital.
Provide a Smooth End-to-End Experience
EasyParcel offers real-time tracking via EasyTrack, and notifies both you and the recipient through email or SMS. Make sure your buyer receives tracking updates promptly, and maintain clear communication if any customs or delivery issues arise.
Conclusion – Choosing the Best Ecommerce Platform for Growth
The right ecommerce platform in Malaysia hinges on your product category, customer base, logistics needs, and profit margins. Shopee remains the dominant force with immense reach, while Lazada and niche platforms like Zalora, PG Mall, and TikTok Shop offer unique competitive advantages.
For Malaysian sellers expanding into Singapore, carefully planning for GST compliance, shipping logistics, and transparent communication with customers is essential for seamless cross-border growth.
