Malaysia
Thailand
Indonesia
Table of Contents
Introduction: Indonesia’s Rapidly Growing eCommerce Landscape
The Indonesia eCommerce market has transformed into one of the fastest-growing digital economies in the world. With over 210 million internet users and a thriving middle class, Indonesia is projected to surpass USD 100 billion in online retail sales by 2025.
Top 10 Indonesia eCommerce Platforms
The following list is presented in no particular order and does not represent a ranking of the brands.
1. Shopee Indonesia
Shopee dominates the market with flash sales, free shipping campaigns, and mobile-first shopping.
2. Tokopedia
Now part of the GoTo Group, Tokopedia is a household name offering everything from groceries to electronics.
3. Lazada Indonesia
4. Bukalapak
Bukalapak is known for empowering small businesses and warungs (local shops) through digital commerce.
5. Blibli
Blibli focuses on premium shopping experiences, electronics, and official brand partnerships.
6. TikTok Shop Indonesia
TikTok Shop thrives in Indonesia thanks to the country’s love for live-streaming and social commerce.
7. Zalora Indonesia
Zalora remains strong in the fashion and lifestyle sector, with both international and local brands.
8. JD.ID
Once a top platform, JD.ID exited Indonesia in 2023, but its legacy shows the challenges of competing in this market.
9. Orami
Orami is a specialized platform focusing on parenting, baby products, and household essentials.
10. Sociolla
Indonesia’s leading beauty and skincare platform, Sociolla appeals to the country’s young, trend-conscious consumers.
Tips for Businesses Targeting Indonesian Shoppers
- Use localized marketing with Bahasa Indonesia content.
- Offer popular payment methods like GoPay, OVO, and Dana.
- Leverage social media and influencer marketing.
- Provide affordable and flexible delivery options.
What to Take Note If Shipping from Indonesia to Singapore
Shipping between Indonesia and Singapore is common due to their close geographical proximity and strong trade ties. Businesses should note:
- Customs Documentation – Provide detailed product descriptions and declared values.
- Restricted Goods – Items like food, health products, and electronics may need additional permits in Singapore.
- Duties & Taxes – Singapore charges GST for imports above SGD 400.
- Efficient Packaging – Durable, waterproof packaging is crucial due to Indonesia’s tropical climate and logistics challenges.
By managing these areas carefully, sellers can ensure smooth cross-border operations between Indonesia and Singapore.
Conclusion: Choosing the Right Platform in Indonesia
The Indonesia eCommerce market is dynamic, competitive, and full of potential. With platforms like Shopee, Tokopedia, Lazada, and TikTok Shop driving sales, alongside niche players like Orami and Sociolla, businesses have diverse options to succeed. By localizing strategies, embracing social commerce, and preparing for cross-border shipping, sellers can tap into Southeast Asia’s largest digital economy.
